Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="5b0286e341fb439b548f060b3a53842a4f7ceb42cf50c07a913149462369" Subject: Seth Godin's best tactics for building remarkable products, strategies, brands and more From: Lenny's Newsletter To: Hidden Recipient Date: Sun, 8 Dec 2024 12:03:22 +0000 X-Hiring: We are hiring, reach out at header-hacker@emailshot.io X-EmailShot-Signature: M6jfglN-Ote0agWrcGpbfqz_LmkA_m11n-szYHQ8WFkb6yEOi6sKSNoYbA5EouaVx7IT2euCq0rNiAulWn4c5Q== --5b0286e341fb439b548f060b3a53842a4f7ceb42cf50c07a913149462369 Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable View this post on the web at https://www.lennysnewsletter.com/p/seth-godins= -tactics-for-building-remarkable-products Listen now on Apple [ https://substack.com/redirect/0180b75a-a6cd-42fb-b5bf= -abdaf570c50b?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAs= F0l24U ], Spotify [ https://substack.com/redirect/fcef1efd-57be-44e5-9010-e= c42dfac19a5?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0= l24U ], and YouTube [ https://substack.com/redirect/c27d5cad-8bbc-4387-9364= -e8fc0e88286e?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAs= F0l24U ]. Brought to you by: =E2=80=A2 DX [ https://substack.com/redirect/56c9696b-de60-459f-8b17-d4828c= 8ce5bd?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U = ]=E2=80=94A platform for measuring and improving developer productivity =E2=80=A2 Vanta [ https://substack.com/redirect/32289e52-4d3e-4346-b811-c10= 030f90ac7?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l2= 4U ]=E2=80=94Automate compliance. Simplify security =E2=80=A2 Paragon [ https://substack.com/redirect/246d33da-1640-46a2-b40b-2= 61b80094901?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0= l24U ]=E2=80=94Ship every SaaS integration your customers want =E2=80=94 Seth Godin is a legend. He=E2=80=99s a marketer, teacher, entrepreneur, and= author of more than 20 books, including Purple Cow, Permission Marketing, = and Linchpin. He also writes one of the most popular and longest-running bl= ogs in the world (approaching publishing 10,000 in a row!) and continues to= shape how we think about marketing, brand, product, and creating lasting c= hange in the world. In our conversation, we discuss: How to build remarkable products that spread The four critical strategic choices that determine your future How to develop good taste and high standards The role of tension in great strategy How Seth used Claude to write his newest book Much more Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tact= ics-for-building-remarkable-products [ https://substack.com/redirect/51f5f1= fc-9b06-4c98-b244-c9ddedd78ccc?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-j= nN48_jCfgM3m0rbAsF0l24U ] Some takeaways: Good taste is knowing what other people want just before they do. Build you= r taste by staying curious and always watching the world for those moments = where your instincts say, =E2=80=9CThat=E2=80=99s what people will love.=E2= =80=9D A brand is more than a logo=E2=80=94it=E2=80=99s what people expect from yo= u, and how well you keep that promise. Don=E2=80=99t overpromise and underd= eliver, especially with new tech like AI. Build trust by being clear about = what your product does and what it doesn=E2=80=99t. If you can=E2=80=99t ke= ep the promise, don=E2=80=99t make it. If your product isn=E2=80=99t viral by design, you=E2=80=99re missing the p= oint. Users should want to tell their friends about your product because it= makes their lives better, not because you=E2=80=99re begging them. Ask you= rself: Will this be more valuable if shared? If not, then you=E2=80=99ve go= t some rethinking to do. Great strategies are centered around tension, not stress. Stress is an unsu= stainable push and pull, while tension creates curiosity and excitement. Wh= en launching a product, make sure it promises something people want, but do= n=E2=80=99t fully deliver until they=E2=80=99ve committed. Create that mome= nt where people are unsure if the promise will be kept=E2=80=94that is wher= e engagement happens. No job is perfect, but you can always excel at whatever you=E2=80=99re doin= g. Whether you=E2=80=99re doing high-level work or something seemingly meni= al, find ways to bring excellence and passion into it. Become the best at w= hatever you do, even if it=E2=80=99s not your dream job. There are four critical strategic choices that determine your future: Choose your customers: Be specific about who you=E2=80=99re serving and wha= t problems you=E2=80=99re solving for them. Choose your competition: The space you operate in creates boundaries around= what you do. Choose your source of validation: Be clear about whose feedback matters. Choose your distribution: Your distribution strategy shapes everything abou= t your product. Don=E2=80=99t rush to take any opportunity that comes your way. Just like a= surfer picks the right wave, ensure that you=E2=80=99re waiting for the ri= ght moment in your business, with the right people. Mediocre work happens w= hen you compromise on the wave, but getting the right wave means you=E2=80= =99ll be able to excel effortlessly. Where to find Seth Godin: =E2=80=A2 X: https://x.com/thisissethsblog [ https://substack.com/redirect/= 4112c29d-fc09-45e8-83c9-8abf0773487f?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP= 822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 LinkedIn: https://www.linkedin.com/in/sethgodin [ https://substac= k.com/redirect/f7e223cf-5422-4bc8-882b-bd7cbd5f7788?j=3DeyJ1IjoiM2dmeXZtIn0= =2Exu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Website: https://www.sethgodin.com [ https://substack.com/redirec= t/30ce9d26-5c3c-4455-a331-75e327e058bd?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArD= fP822j-jnN48_jCfgM3m0rbAsF0l24U ] In this episode, we cover: (00:00 [ https://substack.com/redirect/91862bc4-7b16-49a0-8ee4-e9a6d3ccfdda= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Set= h=E2=80=99s background (05:17 [ https://substack.com/redirect/bf7ad4ab-012b-4d22-ad1d-7b764cce26b6= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Und= erstanding good taste and upholding high standards (08:09 [ https://substack.com/redirect/cf9ae3eb-09a7-43f6-aa18-ca6979cf24e2= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Bec= ome the best at whatever you do (09:48 [ https://substack.com/redirect/821c5258-b09b-4497-a087-962dbe5ed538= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Set= h=E2=80=99s journey as a product manager (14:09 [ https://substack.com/redirect/f5cdfc27-6baf-472b-b6c0-37c81a7c6b7d= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Wha= t people often get wrong when building products (16:00 [ https://substack.com/redirect/4e3ea209-8551-4dc5-a9c3-da6507d71c03= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Bui= lding a brand in the age of AI (19:04 [ https://substack.com/redirect/64c0b583-232b-4101-acd5-0cb5f528d38a= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Usi= ng AI to enhance writing (22:40 [ https://substack.com/redirect/535b25aa-e135-483c-bd4e-a4003b2ef10e= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Fou= r critical elements for an effective strategy (27:38 [ https://substack.com/redirect/cad6b87e-b2d4-48a3-810d-25b388ea84c8= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) The= role of tension in strategy (29:15 [ https://substack.com/redirect/a7c6a5f7-bdc7-44a8-b0b1-67e44c2b8959= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) The= concept of the purple cow (33:11 [ https://substack.com/redirect/04330aae-70a6-4a85-a82f-01d5259c6e0a= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) "Sa= fe is risky" (34:56 [ https://substack.com/redirect/4d0f1788-f946-4ae8-99ec-bd93a4df240c= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) The= power of systems (37:07 [ https://substack.com/redirect/04fa92cf-919a-406b-acbd-071bbee6cad8= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Bet= ter waves make better surfers (38:10 [ https://substack.com/redirect/39377103-e5a5-4f0b-8a27-67926fc5af27= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Reb= randing vs. re-logoing (43:07 [ https://substack.com/redirect/a87bff3e-f02e-413d-95ca-d5301295cfc1= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Emp= athetic leadership (44:14 [ https://substack.com/redirect/b7bdce1a-9933-420c-9fc4-2fe945a28443= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Con= clusion and farewell Referenced: =E2=80=A2 Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/s= eth-godin-3/ [ https://substack.com/redirect/a6a6a4b6-2b33-4e64-a6c4-fd015e= 88436d?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U = ] =E2=80=A2 Persuasive communication and managing up | Wes Kao (Maven, Seth G= odin, Section4): https://www.lennysnewsletter.com/p/persuasive-communicatio= n-wes-kao [ https://substack.com/redirect/a8362101-16b2-4e30-89c9-67cc5aa99= 6e8?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Spinnaker: https://spinnaker.io [ https://substack.com/redirect/b= 3ad1c4f-17d8-40e3-89e2-ae38440249a0?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP8= 22j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury [ https:= //substack.com/redirect/b5c6be0b-faeb-44f4-a09a-a1e9ce7fdcf1?j=3DeyJ1IjoiM2= dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke = [ https://substack.com/redirect/29915362-3a87-4c27-953e-76acca0ae5b5?j=3Dey= J1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov [ https:= //substack.com/redirect/e4b85128-2048-4877-a26a-fb3ad4dddf32?j=3DeyJ1IjoiM2= dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny [ http= s://substack.com/redirect/86762d25-9c6f-412d-8bfc-95d2a2a5ac31?j=3DeyJ1Ijoi= M2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock [ ht= tps://substack.com/redirect/06041422-0c9a-46f7-95e9-d7cf45837ca4?j=3DeyJ1Ij= oiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-= 451-the-game/ [ https://substack.com/redirect/93de8ff4-a7dd-41f7-8aa5-e36dd= e5cda02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U= ] =E2=80=A2 RTFM: https://en.wikipedia.org/wiki/RTFM# [ https://substack.com/= redirect/4d465899-4a47-4dfc-b9c7-efd3f9147d2b?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u= FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Intercom: https://www.intercom.com [ https://substack.com/redirec= t/5aa309db-43f8-446b-9d50-d6153a7badc7?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArD= fP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Claude: https://claude.ai [ https://substack.com/redirect/7c33b10= 5-2612-47ca-a2f8-1b6dbbf4cf02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jn= N48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 ChatGPT: https://chatgpt.com [ https://substack.com/redirect/082c= 0f5c-6b02-430f-8303-983bdec5647d?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j= -jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Anthropic: https://www.anthropic.com [ https://substack.com/redir= ect/a21f3b57-4e26-4dc7-86f7-b7a749c9aa8c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqA= rDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Steam: https://store.steampowered.com [ https://substack.com/redi= rect/5d7bb504-44f0-4c61-b918-6ecaef195f91?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObq= ArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 P.F. Flyers: https://pfflyers.com [ https://substack.com/redirect= /141a27b7-ef3c-4fbe-9cda-54941d10f084?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDf= P822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Steve Blank=E2=80=99s website: https://steveblank.com [ https://s= ubstack.com/redirect/7d733b02-aeb3-4348-999b-df4470c48446?j=3DeyJ1IjoiM2dme= XZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Marissa Mayer on X: https://x.com/marissamayer [ https://substack= =2Ecom/redirect/a3c56d8e-c89e-42a0-94c= f-08d0cc8fb0e3?j=3DeyJ1IjoiM2dmeXZtIn0.= xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Jaguar unveils new logo ahead of electric relaunch: https://www.b= bc.com/news/articles/cgr0pw00n7qo [ https://substack.com/redirect/7da35d70-= cf82-4870-b97e-d072e33e617d?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN4= 8_jCfgM3m0rbAsF0l24U ] =E2=80=A2 IHOP Becomes IHOb, the International House of ... Burgers: https:= //www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-hous= e-of-burgers [ https://substack.com/redirect/750a3574-50dc-4cc7-b6d0-3a23c2= ca8fa2?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U = ] =E2=80=A2 Oreo=E2=80=99s Super Bowl Power-Outage Tweet Was 18 Months in the= Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-twee= t-was-18-months-in-the-making-2013-3 [ https://substack.com/redirect/b5ae99= ee-d032-44ed-8447-c560f7efe512?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-j= nN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Tesla=E2=80=99s New =E2=80=98Ludicrous Mode=E2=80=99 Makes the Mo= del S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-m= akes-model-s-supercar [ https://substack.com/redirect/9db07c96-d9f2-423c-87= 5d-de0d6f107aac?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rb= AsF0l24U ] Recommended books: =E2=80=A2 This Is Strategy: Make Better Plans (Create a Strategy to Elevate= Your Career, Community & Life): https://www.amazon.com/This-Strategy-Bette= r-Elevate-Community/dp/B0D47T8S7N [ https://substack.com/redirect/8cb6be12-= 2cd1-4379-9dba-61baa834932c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN4= 8_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Purple Cow: Transform Your Business by Being Remarkable: https://= www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 [ https://= substack.com/redirect/6d450822-9700-4b8c-93a7-5caf2c67b31c?j=3DeyJ1IjoiM2dm= eXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] Production and marketing by https://penname.co/ [ https://substack.com/redi= rect/7f9f3846-07a4-43aa-8ecb-f0de1a2119c4?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObq= ArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]. For inquiries about sponsoring the po= dcast, email podcast@lennyrachitsky.com [ mailto:podcast@lennyrachitsky.com= ]. Lenny may be an investor in the companies discussed. Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly93d3cubGVubnl= zbmV3c2xldHRlci5jb20vYWN0aW9uL2Rpc2FibGVfZW1haWw_dG9rZW49ZXlKMWMyVnlYMmxrSW= pveU1Ea3dNVGMwTWpZc0luQnZjM1JmYVdRaU9qRTFNak0zTURVeU5Dd2lhV0YwSWpveE56TXpOa= lU1T1RVeUxDSmxlSEFpT2pFM05qVXhPVFU1TlRJc0ltbHpjeUk2SW5CMVlpMHhNRGcwTlNJc0lu= TjFZaUk2SW1ScGMyRmliR1ZmWlcxaGFXd2lmUS5NX29wMTczWDhmVElYVllxZ0Z1V21IZS03dHd= YYlUtUzZ1bGtDYVhMbF9zIiwicCI6MTUyMzcwNTI0LCJzIjoxMDg0NSwiZiI6dHJ1ZSwidSI6Mj= A5MDE3NDI2LCJpYXQiOjE3MzM2NTk5NTIsImV4cCI6MTczNjI1MTk1MiwiaXNzIjoicHViLTAiL= CJzdWIiOiJsaW5rLXJlZGlyZWN0In0.mwOw1NzmNJIvl1eeuHU0QH9jpKEUkpWLK-i3024l-ts? --5b0286e341fb439b548f060b3a53842a4f7ceb42cf50c07a913149462369 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Seth Godin's best t= actics for building remarkable products, strategies, brands and more</title= ><style> @media all and (-ms-high-contrast: none), (-ms-high-contrast: active) { .typography .markup table.image-wrapper img, 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.modal-cell .m= odal-exit-btn { margin-right: -20px; } }</style></head><body class=3D"email-body" style=3D"font-kerning: auto;"><i= mg src=3D"https://eotrx.substackcdn.com/open?token=3DeyJtIjoiPDIwMjQxMjA4MT= IwMzIyLjMuZmY2ZGEyODViNDJhYmUxMkBtZy1kMC5zdWJzdGFjay5jb20-IiwidSI6MjA5MDE3N= DI2LCJyIjoic3Vic0BlbWFpbHNob3QuaW8iLCJkIjoibWctZDAuc3Vic3RhY2suY29tIiwicCI6= MTUyMzcwNTI0LCJ0IjoicG9kY2FzdCIsImEiOiJldmVyeW9uZSIsInMiOjEwODQ1LCJjIjoicG9= zdCIsImYiOnRydWUsInBvc2l0aW9uIjoidG9wIiwiaWF0IjoxNzMzNjU5OTUzLCJleHAiOjE3Mz= YyNTE5NTMsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.ypcAQrJ9fcXivPr5Fyzh2aFj7P0JTU= CI207asUMNpDo" alt=3D"" width=3D"1" height=3D"1" border=3D"0" style=3D"heig= ht:1px !important;width:1px !important;border-width:0 !important;margin-top= :0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-l= eft:0 !important;padding-top:0 !important;padding-bottom:0 !important;paddi= ng-right:0 !important;padding-left:0 !important;"/><div class=3D"preview" s= tyle=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-height= :0px;max-width:0px;opacity:0;overflow:hidden;">Seth Godin shares how to bui= ld remarkable products, master strategy, and create lasting change</div><di= v class=3D"preview" style=3D"display:none;font-size:1px;color:#333333;line-= height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­</div><table class=3D"email-body= -container" role=3D"presentation" width=3D"100%" border=3D"0" cellspacing= =3D"0" cellpadding=3D"0"><tbody><tr><td></td><td class=3D"content" width=3D= "550"></td><td></td></tr><tr><td></td><td class=3D"content" width=3D"550" a= lign=3D"left"><div style=3D"font-size: 16px;line-height: 26px;max-width: 55= 0px;width: 100%;margin: 0 auto;overflow-wrap: break-word;"><table role=3D"p= resentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0= "><tbody><tr><td align=3D"right" style=3D"height:20px;"><table role=3D"pres= entation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><= tbody><tr><td style=3D"vertical-align:middle;"><span class=3D"pencraft pc-r= eset _reset_h3mln_1 tw-font-body tw-text-ssm tw-text-substack-secondary" st= yle=3D"font-family: SF Pro Text, -apple-system, system-ui, BlinkMacSystemFo= nt, Inter, Segoe 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y's Newsletter" name=3D"Lenny's Newsletter" style=3D"text-decoration: unset= ;list-style: none;outline: 1px solid rgb(0, 0, 0, .1);outline-offset: -1px;= border-radius: 8px;box-sizing: border-box;margin: 0;background-color: rgb(2= 55, 255, 255);flex-shrink: 0;max-width: 550px;border: none !important;verti= cal-align: middle;"></a></td><td width=3D"16" style=3D"min-width: 16px"></t= d><td style=3D"vertical-align:middle;"><table role=3D"presentation" width= =3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td><= a class=3D"pencraft pc-opacity-80 pc-minWidth-0 pc-reset _overflow-hidden_1= tdk8_351 _ellipsis_1tdk8_379 _color-white_h3mln_223 _line-height-20_h3mln_8= 0 _font-meta_h3mln_115 _size-11_h3mln_31 _weight-medium_h3mln_145 _transfor= m-uppercase_h3mln_237 _reset_h3mln_1 _meta_h3mln_437" href=3D"https://subst= ack.com/app-link/post?publication_id=3D10845&post_id=3D152370524&utm_source= =3Dpodcast-email&play_audio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-= 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ze-15_h3mln_47 _weight-semibold_h3mln_148 _reset_h3mln_1" style=3D"list-sty= le: none;min-width: 0px;color: rgb(255, 255, 255);text-decoration: unset;ov= erflow: hidden;text-overflow: ellipsis;margin: 0;font-size: 15px;line-heigh= t: 20px;font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe U= I', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Em= oji', 'Segoe UI Symbol';font-weight: 600;max-width: 420px;white-space: norm= al" href=3D"https://substack.com/app-link/post?publication_id=3D10845&post_= id=3D152370524&utm_source=3Dpodcast-email&play_audio=3Dtrue&r=3D3gfyvm&utm_= campaign=3Demail-play-on-substack&token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc= 3RfaWQiOjE1MjM3MDUyNCwiaWF0IjoxNzMzNjU5OTUyLCJleHAiOjE3MzYyNTE5NTIsImlzcyI6= InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.Se2Kh2GfaNJGDhBRpffWUDB01-Z5= aFujXY8yAtGvIhI&utm_source=3Dsubstack&utm_medium=3Demail#play">Seth Godin's= best tactics for…</a></td></tr></tbody></table></td></tr></tbody></t= able></td></tr><tr height=3D"16"><td></td></tr><tr><td><table role=3D"prese= ntation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><t= body><tr><td style=3D"vertical-align:center;white-space:nowrap;"><a class= =3D"pencraft pc-reset _color-white_h3mln_223 _line-height-20_h3mln_80 _font= -meta_h3mln_115 _size-11_h3mln_31 _weight-regular_h3mln_142 _transform-uppe= rcase_h3mln_237 _reset_h3mln_1 _meta_h3mln_437" href=3D"https://substack.co= m/app-link/post?publication_id=3D10845&post_id=3D152370524&utm_source=3Dpod= cast-email&play_audio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substa= ck&token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE1MjM3MDUyNCwiaWF0Ijox= NzMzNjU5OTUyLCJleHAiOjE3MzYyNTE5NTIsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3Q= tcmVhY3Rpb24ifQ.Se2Kh2GfaNJGDhBRpffWUDB01-Z5aFujXY8yAtGvIhI&utm_source=3Dsu= bstack&utm_medium=3Demail#play" nowrap=3D"" style=3D"list-style: none;color= : rgb(255, 255, 255);text-decoration: unset;margin: 0;font-size: 11px;line-= height: 20px;font-family: 'SF Compact', -apple-system, system-ui, -apple-sy= stem, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif,= 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-weight: 400;= text-transform: uppercase;letter-spacing: .2px;">0:00</a></td><td width=3D"= 8" style=3D"min-width:8px;"></td><td style=3D"vertical-align:center;width:1= 00%;"><a href=3D"https://substack.com/app-link/post?publication_id=3D10845&= post_id=3D152370524&utm_source=3Dpodcast-email&play_audio=3Dtrue&r=3D3gfyvm= &utm_campaign=3Demail-play-on-substack&token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYs= InBvc3RfaWQiOjE1MjM3MDUyNCwiaWF0IjoxNzMzNjU5OTUyLCJleHAiOjE3MzYyNTE5NTIsIml= zcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.Se2Kh2GfaNJGDhBRpffWUDB= 01-Z5aFujXY8yAtGvIhI&utm_source=3Dsubstack&utm_medium=3Demail#play" style= =3D"display:block;background-color:rgba(255,255,255,0.4);border-radius:9999= px;height:4px;width:100%;"></a></td><td width=3D"8" style=3D"min-width:8px;= "></td><td style=3D"vertical-align:center;white-space:nowrap;"><a class=3D"= pencraft pc-reset _color-white_h3mln_223 _line-height-20_h3mln_80 _font-met= a_h3mln_115 _size-11_h3mln_31 _weight-regular_h3mln_142 _transform-uppercas= e_h3mln_237 _reset_h3mln_1 _meta_h3mln_437" href=3D"https://substack.com/ap= p-link/post?publication_id=3D10845&post_id=3D152370524&utm_source=3Dpodcast= -email&play_audio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substack&t= oken=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE1MjM3MDUyNCwiaWF0IjoxNzMz= NjU5OTUyLCJleHAiOjE3MzYyNTE5NTIsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmV= hY3Rpb24ifQ.Se2Kh2GfaNJGDhBRpffWUDB01-Z5aFujXY8yAtGvIhI&utm_source=3Dsubsta= ck&utm_medium=3Demail#play" nowrap=3D"" style=3D"list-style: none;color: rg= b(255, 255, 255);text-decoration: unset;margin: 0;font-size: 11px;line-heig= ht: 20px;font-family: 'SF Compact', -apple-system, system-ui, -apple-system= , BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Ap= ple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-weight: 400;text= -transform: uppercase;letter-spacing: .2px;">45:15</a></td><td width=3D"8" = style=3D"min-width:8px;"></td><td width=3D"16" style=3D"min-width:16px;"></= td><td style=3D"vertical-align:center;"><a href=3D"https://substack.com/app= -link/post?publication_id=3D10845&post_id=3D152370524&utm_source=3Dpodcast-= email&play_audio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substack&to= ken=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE1MjM3MDUyNCwiaWF0IjoxNzMzN= jU5OTUyLCJleHAiOjE3MzYyNTE5NTIsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVh= Y3Rpb24ifQ.Se2Kh2GfaNJGDhBRpffWUDB01-Z5aFujXY8yAtGvIhI&utm_source=3Dsubstac= k&utm_medium=3Demail#play" data-testid=3D"email-audio-play-button"><img src= =3D"https://substackcdn.com/image/fetch/w_48,c_scale,f_png,q_auto:good,fl_p= rogressive:steep/https%3A%2F%2Fsubstack.com%2Ficon%2FPlayIconRounded%3Fv%3D= 4%26height%3D48%26fill%3Drgba(255%252C255%252C255%252C0.8)%26stroke%3Dnone%= 26strokeWidth%3D3.6" width=3D"24" height=3D"24" style=3D"border: none;verti= cal-align: middle;max-width: 24px" alt=3D""></a></td><td width=3D"4" style= =3D"min-width:4px;"></td></tr></tbody></table></td></tr></tbody></table><di= v class=3D"post typography" dir=3D"auto" style=3D"padding: 16px 0 0 0;font-= size: 16px;line-height: 26px;"><div class=3D"post-header" style=3D"font-siz= e: 16px;line-height: 26px;"><h1 class=3D"post-title published" style=3D"col= or: rgb(54, 55, 55);font-family: 'SF Pro Display', -apple-system-headline, = system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica= , Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbo= l';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoo= thing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: = optimizelegibility;appearance: optimizelegibility;margin: 0;line-height: 36= px;font-size: 32px;"><a href=3D"https://substack.com/app-link/post?publicat= ion_id=3D10845&post_id=3D152370524&utm_source=3Dpost-email-title&utm_campai= gn=3Demail-post-title&isFreemail=3Dtrue&r=3D3gfyvm&token=3DeyJ1c2VyX2lkIjoy= MDkwMTc0MjYsInBvc3RfaWQiOjE1MjM3MDUyNCwiaWF0IjoxNzMzNjU5OTUyLCJleHAiOjE3MzY= yNTE5NTIsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.Se2Kh2GfaNJ= GDhBRpffWUDB01-Z5aFujXY8yAtGvIhI" style=3D"color: rgb(54, 55, 55);text-deco= ration: none;">Seth Godin's best tactics for building remarkable products, = strategies, brands and more</a></h1><h3 class=3D"subtitle" style=3D"font-fa= mily: 'SF Pro Display', -apple-system-headline, system-ui, -apple-system, B= linkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple= Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-weight: normal;-web= kit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webki= t-appearance: optimizelegibility;-moz-appearance: optimizelegibility;appear= ance: optimizelegibility;margin: 4px 0 0;color: #777777;line-height: 24px;f= ont-size: 18px;margin-top: 12px;">Seth Godin shares how to build remarkable= products, master strategy, and create lasting change</h3><table class=3D"p= ost-meta custom" cellpadding=3D"0" cellspacing=3D"0" style=3D"margin: 1em 0= ;height: 20px;align-items: center;"><tbody><tr><td class=3D"post-meta-item = post-date" title=3D"2024-12-08T12:06:05.298Z" style=3D"position: relative;p= adding: 0px 12px 0px 0;height: 14px;font-size: 14px;font-family: system-ui,= -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, s= ans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';color: = #777777;text-decoration: none;margin-right: 0;padding-right: 0;white-space:= nowrap;font-weight: 400;padding-top: 0;padding-bottom: 0;"><div class=3D"p= encraft pc-reset _color-secondary_h3mln_169 _line-height-20_h3mln_80 _font-= meta_h3mln_115 _size-11_h3mln_31 _weight-medium_h3mln_145 _transform-upperc= ase_h3mln_237 _reset_h3mln_1 _meta_h3mln_437" style=3D"list-style: none;fon= t-size: 11px;line-height: 20px;text-decoration: unset;color: rgb(119, 119, = 119);margin: 0;font-family: 'SF Compact', -apple-system, system-ui, -apple-= system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-seri= f, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-weight: 50= 0;text-transform: uppercase;letter-spacing: .2px;"><time datetime=3D"2024-1= 2-08T12:06:05.298Z">Dec 8</time></div></td></tr></tbody></table><table clas= s=3D"email-ufi-2-top" role=3D"presentation" width=3D"100%" border=3D"0" cel= lspacing=3D"0" cellpadding=3D"0" style=3D"border-top: 1px solid rgb(0, 0, 0= , .1);border-bottom: 1px solid rgb(0, 0, 0, .1);min-width: 100%;"><tbody><t= r height=3D"16"><td height=3D"16" style=3D"font-size:0px;line-height:0;">&n= bsp;</td></tr><tr><td><table role=3D"presentation" width=3D"100%" border=3D= "0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td><table role=3D"prese= ntation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><t= 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yle=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: c= enter;"></td><td class=3D"content" align=3D"left" width=3D"1456" style=3D"t= ext-align: center;"><a class=3D"image-link" rel=3D"" target=3D"_blank" href= =3D"https://substack.com/redirect/6d561dd2-d638-4f55-818c-5562eaca7ead?j=3D= eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" style=3D"p= osition: relative;flex-direction: column;align-items: center;padding: 0;wid= th: auto;height: auto;border: none;text-decoration: none;display: block;mar= gin: 0;margin-top: 0;margin-bottom: 0;"><img class=3D"wide-image" data-attr= s=3D"{"src":"https://substack-post-media.s3.amazonaws.com/pu= blic/images/f034b687-ebda-4738-863c-cb58b4b0f632_2048x2048.png","= srcNoWatermark":null,"fullscreen":null,"imageSize"= :null,"height":1456,"width":1456,"resizeWidth"= ;:null,"bytes":1976582,"alt":null,"title":nul= l,"type":"image/png","href":null,"belowT= heFold":false,"topImage":true,"internalRedirect":n= ull,"isProcessing":false}" alt=3D"" width=3D"550" height=3D"550" = src=3D"https://substackcdn.com/image/fetch/w_2912,c_limit,f_auto,q_auto:goo= d,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2= Fpublic%2Fimages%2Ff034b687-ebda-4738-863c-cb58b4b0f632_2048x2048.png" styl= e=3D"border: none !important;vertical-align: middle;display: block;-ms-inte= rpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !importan= t;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-al= ign: center;"></td></tr></tbody></table></figure></div><p style=3D"margin: = 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><stro= ng><span>Listen now on </span><a href=3D"https://substack.com/redirect/0180= b75a-a6cd-42fb-b5bf-abdaf570c50b?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j= -jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-de= coration: underline;">Apple</a><span>, </span><a href=3D"https://substack.c= om/redirect/fcef1efd-57be-44e5-9010-ec42dfac19a5?j=3DeyJ1IjoiM2dmeXZtIn0.xu= 76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,= 55, 55);text-decoration: underline;">Spotify</a><span>, and </span><a href= =3D"https://substack.com/redirect/c27d5cad-8bbc-4387-9364-e8fc0e88286e?j=3D= eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" s= tyle=3D"color: rgb(54, 55, 55);text-decoration: underline;">YouTube</a><spa= n>.</span></strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55= );line-height: 26px;font-size: 16px;">Brought to you by:</p><p style=3D"mar= gin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;">= <span>• </span><strong><a href=3D"https://substack.com/redirect/56c96= 96b-de60-459f-8b17-d4828c8ce5bd?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-= jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-dec= oration: underline;">DX</a></strong><span>—A platform for measuring a= nd improving developer productivity</span><br><span>• </span><strong>= <a href=3D"https://substack.com/redirect/32289e52-4d3e-4346-b811-c10030f90a= c7?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel= =3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;">Vanta</a= ></strong><span>—Automate compliance. Simplify security</span><br><sp= an>• </span><strong><a href=3D"https://substack.com/redirect/246d33da= -1640-46a2-b40b-261b80094901?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decora= tion: underline;">Paragon</a></strong><span>—Ship every SaaS integrat= ion your customers want</span></p><p style=3D"margin: 0 0 20px 0;color: rgb= (54, 55, 55);line-height: 26px;font-size: 16px;">—</p><p style=3D"mar= gin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;">= <strong>Seth Godin</strong><span> is a legend. He’s a marketer, teach= er, entrepreneur, and author of more than 20 books, including </span><em>Pu= rple Cow</em><span>, </span><em>Permission Marketing</em><span>, and </span= ><em>Linchpin</em><span>. He also writes one of the most popular and longes= t-running blogs in the world (approaching publishing 10,000 </span><em>in a= row</em><span>!) and continues to shape how we think about marketing, bran= d, product, and creating lasting change in the world. In our conversation, = we discuss:</span></p><ul style=3D"margin-top: 0;padding: 0;"><li style=3D"= margin: 8px 0 0 32px;mso-special-format: bullet;"><p style=3D"color: rgb(54= , 55, 55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;padding= -left: 4px;font-size: 16px;margin: 0;">How to build remarkable products tha= t spread</p></li><li style=3D"margin: 8px 0 0 32px;mso-special-format: bull= et;"><p style=3D"color: rgb(54, 55, 55);line-height: 26px;margin-bottom: 0;= box-sizing: border-box;padding-left: 4px;font-size: 16px;margin: 0;">The fo= ur critical strategic choices that determine your future</p></li><li style= =3D"margin: 8px 0 0 32px;mso-special-format: bullet;"><p style=3D"color: rg= b(54, 55, 55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;pad= ding-left: 4px;font-size: 16px;margin: 0;">How to develop good taste and hi= gh standards</p></li><li style=3D"margin: 8px 0 0 32px;mso-special-format: = bullet;"><p style=3D"color: rgb(54, 55, 55);line-height: 26px;margin-bottom= : 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;margin: 0;">Th= e role of tension in great strategy</p></li><li style=3D"margin: 8px 0 0 32= px;mso-special-format: bullet;"><p style=3D"color: rgb(54, 55, 55);line-hei= ght: 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-si= ze: 16px;margin: 0;">How Seth used Claude to write his newest book</p></li>= <li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;"><p style=3D"= color: rgb(54, 55, 55);line-height: 26px;margin-bottom: 0;box-sizing: borde= r-box;padding-left: 4px;font-size: 16px;margin: 0;">Much more</p></li></ul>= <p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;fon= t-size: 16px;"></p><a class=3D"youtube-wrap" href=3D"https://substack.com/r= edirect/55ce47e0-6ace-498d-b63c-1538e1676bda?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uF= ObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" target=3D"_blank" data-component-nam= e=3D"Youtube2ToDOMStatic" style=3D"display: block;margin: 32px 0;"><img src= =3D"https://substackcdn.com/image/youtube/w_728,c_limit/l_youtube_play_qyqt= 8q,w_120/UyWTDmDjNy4" style=3D"border: none !important;vertical-align: midd= le;-ms-interpolation-mode: bicubic;max-width: 100%;height: auto;margin: 0 a= uto;display: block;width: 100%;"></a><p style=3D"margin: 0 0 20px 0;color: = rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><strong>Find the transc= ript at: </strong><a href=3D"https://substack.com/redirect/51f5f1fc-9b06-4c= 98-b244-c9ddedd78ccc?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM= 3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: un= derline;">https://www.lennysnewsletter.com/p/seth-godins-tactics-for-buildi= ng-remarkable-products</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,= 55, 55);line-height: 26px;font-size: 16px;"></p><p style=3D"margin: 0 0 20= px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><strong>Som= e takeaways:</strong></p><ol style=3D"margin-top: 0;padding: 0;"><li style= =3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb(54, 55, 55);line-height: = 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 1= 6px;margin: 0;">Good taste is knowing what other people want just before th= ey do. Build your taste by staying curious and always watching the world fo= r those moments where your instincts say, “That’s what people w= ill love.”</p></li><li style=3D"margin: 8px 0 0 32px;"><p style=3D"co= lor: rgb(54, 55, 55);line-height: 26px;margin-bottom: 0;box-sizing: border-= box;padding-left: 4px;font-size: 16px;margin: 0;"><span>A brand is more tha= n a logo—it’s what people expect from you, and how well you kee= p that promise. Don’t overpromise and underdeliver, especially with n= ew tech like AI. Build trust by being clear about what your product does </= span><em>and</em><span> what it doesn’t. If you can’t keep the = promise, don’t make it.</span></p></li><li style=3D"margin: 8px 0 0 3= 2px;"><p style=3D"color: rgb(54, 55, 55);line-height: 26px;margin-bottom: 0= ;box-sizing: border-box;padding-left: 4px;font-size: 16px;margin: 0;">If yo= ur product isn’t viral by design, you’re missing the point. Use= rs should want to tell their friends about your product because it makes th= eir lives better, not because you’re begging them. Ask yourself: Will= this be more valuable if shared? If not, then you’ve got some rethin= king to do.</p></li><li style=3D"margin: 8px 0 0 32px;"><p style=3D"color: = rgb(54, 55, 55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;p= adding-left: 4px;font-size: 16px;margin: 0;"><span>Great strategies are cen= tered around tension, not stress. Stress is an unsustainable push and pull,= while tension creates curiosity and excitement. When launching a product, = make sure it promises something people want, but don’t fully deliver = until they’ve committed. Create that moment where people are unsure i= f the promise will be kept—</span><em>that</em><span> is where engage= ment happens.</span></p></li><li style=3D"margin: 8px 0 0 32px;"><p style= =3D"color: rgb(54, 55, 55);line-height: 26px;margin-bottom: 0;box-sizing: b= order-box;padding-left: 4px;font-size: 16px;margin: 0;">No job is perfect, = but you can always excel at whatever you’re doing. Whether you’= re doing high-level work or something seemingly menial, find ways to bring = excellence and passion into it. Become the best at whatever you do, even if= it’s not your dream job.</p></li><li style=3D"margin: 8px 0 0 32px;"= ><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;ma= rgin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;">T= here are four critical strategic choices that determine your future:</p><ol= style=3D"margin-top: 0;padding: 0;list-style-type: lower-alpha;"><li style= =3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb(54, 55, 55);line-height: = 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 1= 6px;margin: 0;">Choose your customers: Be specific about who you’re s= erving and what problems you’re solving for them.</p></li><li style= =3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb(54, 55, 55);line-height: = 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 1= 6px;margin: 0;">Choose your competition: The space you operate in creates b= oundaries around what you do.</p></li><li style=3D"margin: 8px 0 0 32px;"><= p style=3D"color: rgb(54, 55, 55);line-height: 26px;margin-bottom: 0;box-si= zing: border-box;padding-left: 4px;font-size: 16px;margin: 0;">Choose your = source of validation: Be clear about whose feedback matters.</p></li><li st= yle=3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb(54, 55, 55);line-heigh= t: 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size= : 16px;margin: 0;">Choose your distribution: Your distribution strategy sha= pes everything about your product.</p></li></ol></li><li style=3D"margin: 8= px 0 0 32px;"><p style=3D"color: rgb(54, 55, 55);line-height: 26px;margin-b= ottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;margin: 0= ;">Don’t rush to take any opportunity that comes your way. Just like = a surfer picks the right wave, ensure that you’re waiting for the rig= ht moment in your business, with the right people. Mediocre work happens wh= en you compromise on the wave, but getting the right wave means you’l= l be able to excel effortlessly.</p></li></ol><p style=3D"margin: 0 0 20px = 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"></p><p style= =3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: = 16px;"><strong>Where to find Seth Godin:</strong></p><p style=3D"margin: 0 = 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>&= #8226; X: </span><a href=3D"https://substack.com/redirect/4112c29d-fc09-45e= 8-83c9-8abf0773487f?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3= m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: und= erline;">https://x.com/thisissethsblog</a></p><p style=3D"margin: 0 0 20px = 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>• = LinkedIn: </span><a href=3D"https://substack.com/redirect/f7e223cf-5422-4bc= 8-882b-bd7cbd5f7788?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3= m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: und= erline;">https://www.linkedin.com/in/sethgodin</a></p><p style=3D"margin: 0= 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>= • Website: </span><a href=3D"https://substack.com/redirect/30ce9d26-5= c3c-4455-a331-75e327e058bd?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48= _jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decorati= on: underline;">https://www.sethgodin.com</a></p><p style=3D"margin: 0 0 20= px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"></p><p styl= e=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size:= 16px;"><strong>In this episode, we cover:</strong></p><p style=3D"margin: = 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span= >(</span><a href=3D"https://substack.com/redirect/91862bc4-7b16-49a0-8ee4-e= 9a6d3ccfdda?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0= l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;"= >00:00</a><span>) Seth’s background</span></p><p style=3D"margin: 0 0= 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>(<= /span><a href=3D"https://substack.com/redirect/bf7ad4ab-012b-4d22-ad1d-7b76= 4cce26b6?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24= U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;">05= :17</a><span>) Understanding good taste and upholding high standards</span>= </p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px= ;font-size: 16px;"><span>(</span><a href=3D"https://substack.com/redirect/c= f9ae3eb-09a7-43f6-aa18-ca6979cf24e2?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP8= 22j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text= -decoration: underline;">08:09</a><span>) Become the best at whatever you d= o</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-heig= ht: 26px;font-size: 16px;"><span>(</span><a href=3D"https://substack.com/re= direct/821c5258-b09b-4497-a087-962dbe5ed538?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFO= bqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, = 55);text-decoration: underline;">09:48</a><span>) Seth’s journey as a= product manager</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55= , 55);line-height: 26px;font-size: 16px;"><span>(</span><a href=3D"https://= substack.com/redirect/f5cdfc27-6baf-472b-b6c0-37c81a7c6b7d?j=3DeyJ1IjoiM2dm= eXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"colo= r: rgb(54, 55, 55);text-decoration: underline;">14:09</a><span>) What peopl= e often get wrong when building products</span></p><p style=3D"margin: 0 0 = 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>(</= span><a href=3D"https://substack.com/redirect/4e3ea209-8551-4dc5-a9c3-da650= 7d71c03?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U= " rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;">16:= 00</a><span>) Building a brand in the age of AI</span></p><p style=3D"margi= n: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><s= pan>(</span><a href=3D"https://substack.com/redirect/64c0b583-232b-4101-acd= 5-0cb5f528d38a?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbA= sF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underlin= e;">19:04</a><span>) Using AI to enhance writing</span></p><p style=3D"marg= in: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><= span>(</span><a href=3D"https://substack.com/redirect/535b25aa-e135-483c-bd= 4e-a4003b2ef10e?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rb= AsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underli= ne;">22:40</a><span>) Four critical elements for an effective strategy</spa= n></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26= px;font-size: 16px;"><span>(</span><a href=3D"https://substack.com/redirect= /cad6b87e-b2d4-48a3-810d-25b388ea84c8?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDf= P822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);te= xt-decoration: underline;">27:38</a><span>) The role of tension in strategy= </span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-heigh= t: 26px;font-size: 16px;"><span>(</span><a href=3D"https://substack.com/red= irect/a7c6a5f7-bdc7-44a8-b0b1-67e44c2b8959?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFOb= qArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 5= 5);text-decoration: underline;">29:15</a><span>) The concept of the purple = cow</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-he= ight: 26px;font-size: 16px;"><span>(</span><a href=3D"https://substack.com/= redirect/04330aae-70a6-4a85-a82f-01d5259c6e0a?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u= FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55= , 55);text-decoration: underline;">33:11</a><span>) "Safe is risky"</span><= /p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;= font-size: 16px;"><span>(</span><a href=3D"https://substack.com/redirect/4d= 0f1788-f946-4ae8-99ec-bd93a4df240c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82= 2j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-= decoration: underline;">34:56</a><span>) The power of systems</span></p><p = style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-s= ize: 16px;"><span>(</span><a href=3D"https://substack.com/redirect/04fa92cf= -919a-406b-acbd-071bbee6cad8?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decora= tion: underline;">37:07</a><span>) Better waves make better surfers</span><= /p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;= font-size: 16px;"><span>(</span><a href=3D"https://substack.com/redirect/39= 377103-e5a5-4f0b-8a27-67926fc5af27?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82= 2j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-= decoration: underline;">38:10</a><span>) Rebranding vs. re-logoing</span></= p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;f= ont-size: 16px;"><span>(</span><a href=3D"https://substack.com/redirect/a87= bff3e-f02e-413d-95ca-d5301295cfc1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822= j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-d= ecoration: underline;">43:07</a><span>) Empathetic leadership</span></p><p = style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-s= ize: 16px;"><span>(</span><a href=3D"https://substack.com/redirect/b7bdce1a= -9933-420c-9fc4-2fe945a28443?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decora= tion: underline;">44:14</a><span>) Conclusion and farewell</span></p><p sty= le=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size= : 16px;"></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-hei= ght: 26px;font-size: 16px;"><strong>Referenced:</strong></p><p style=3D"mar= gin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;">= <span>• Seth Godin on the Tim Ferriss Show: </span><a href=3D"https:/= /substack.com/redirect/a6a6a4b6-2b33-4e64-a6c4-fd015e88436d?j=3DeyJ1IjoiM2d= meXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"col= or: rgb(54, 55, 55);text-decoration: underline;">https://tim.blog/2024/03/2= 0/seth-godin-3/</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55= );line-height: 26px;font-size: 16px;"><span>• Persuasive communicatio= n and managing up | Wes Kao (Maven, Seth Godin, Section4): </span><a href= =3D"https://substack.com/redirect/a8362101-16b2-4e30-89c9-67cc5aa996e8?j=3D= eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" s= tyle=3D"color: rgb(54, 55, 55);text-decoration: underline;">https://www.len= nysnewsletter.com/p/persuasive-communication-wes-kao</a></p><p style=3D"mar= gin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;">= <span>• Spinnaker: </span><a href=3D"https://substack.com/redirect/b3= ad1c4f-17d8-40e3-89e2-ae38440249a0?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82= 2j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-= decoration: underline;">https://spinnaker.io</a></p><p style=3D"margin: 0 0= 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>&#= 8226; Ray Bradbury: </span><a href=3D"https://substack.com/redirect/b5c6be0= b-faeb-44f4-a09a-a1e9ce7fdcf1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jn= N48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decor= ation: underline;">https://en.wikipedia.org/wiki/Ray_Bradbury</a></p><p sty= le=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size= : 16px;"><span>• Arthur C. Clarke: </span><a href=3D"https://substack= =2Ecom/redirect/29915362-3a87-4c27-953= e-76acca0ae5b5?j=3DeyJ1IjoiM2dmeXZtIn0.= xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(5= 4, 55, 55);text-decoration: underline;">https://en.wikipedia.org/wiki/Arthu= r_C._Clarke</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);li= ne-height: 26px;font-size: 16px;"><span>• Isaac Asimov: </span><a hre= f=3D"https://substack.com/redirect/e4b85128-2048-4877-a26a-fb3ad4dddf32?j= =3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"= " style=3D"color: rgb(54, 55, 55);text-decoration: underline;">https://en.w= ikipedia.org/wiki/Isaac_Asimov</a></p><p style=3D"margin: 0 0 20px 0;color:= rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>• Roger Ze= lazny: </span><a href=3D"https://substack.com/redirect/86762d25-9c6f-412d-8= bfc-95d2a2a5ac31?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0r= bAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underl= ine;">https://en.wikipedia.org/wiki/Roger_Zelazny</a></p><p style=3D"margin= : 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><sp= an>• Herbie Hancock: </span><a href=3D"https://substack.com/redirect/= 06041422-0c9a-46f7-95e9-d7cf45837ca4?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP= 822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);tex= t-decoration: underline;">https://en.wikipedia.org/wiki/Herbie_Hancock</a><= /p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;= font-size: 16px;"><span>• Fahrenheit 451</span><em> (</em><span>game)= : </span><a href=3D"https://substack.com/redirect/93de8ff4-a7dd-41f7-8aa5-e= 36dde5cda02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0= l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;"= >https://www.filfre.net/2013/09/fahrenheit-451-the-game/</a></p><p style=3D= "margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16p= x;"><span>• RTFM: </span><a href=3D"https://substack.com/redirect/4d4= 65899-4a47-4dfc-b9c7-efd3f9147d2b?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822= j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-d= ecoration: underline;">https://en.wikipedia.org/wiki/RTFM#</a></p><p style= =3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: = 16px;"><span>• Intercom: </span><a href=3D"https://substack.com/redir= ect/5aa309db-43f8-446b-9d50-d6153a7badc7?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqA= rDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55)= ;text-decoration: underline;">https://www.intercom.com</a></p><p style=3D"m= argin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;= "><span>• Claude: </span><a href=3D"https://substack.com/redirect/7c3= 3b105-2612-47ca-a2f8-1b6dbbf4cf02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822= j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-d= ecoration: underline;">https://claude.ai</a></p><p style=3D"margin: 0 0 20p= x 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>•= ; ChatGPT: </span><a href=3D"https://substack.com/redirect/082c0f5c-6b02-43= 0f-8303-983bdec5647d?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM= 3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: un= derline;">https://chatgpt.com</a></p><p style=3D"margin: 0 0 20px 0;color: = rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>• Anthropic= : </span><a href=3D"https://substack.com/redirect/a21f3b57-4e26-4dc7-86f7-b= 7a749c9aa8c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0= l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;"= >https://www.anthropic.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb= (54, 55, 55);line-height: 26px;font-size: 16px;"><span>• Steam: </spa= n><a href=3D"https://substack.com/redirect/5d7bb504-44f0-4c61-b918-6ecaef19= 5f91?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" r= el=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;">https:= //store.steampowered.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(5= 4, 55, 55);line-height: 26px;font-size: 16px;"><span>• P.F. Flyers: <= /span><a href=3D"https://substack.com/redirect/141a27b7-ef3c-4fbe-9cda-5494= 1d10f084?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24= U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: underline;">ht= tps://pfflyers.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55,= 55);line-height: 26px;font-size: 16px;"><span>• Steve Blank’s = website: </span><a href=3D"https://substack.com/redirect/7d733b02-aeb3-4348= -999b-df4470c48446?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m= 0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: unde= rline;">https://steveblank.com</a></p><p style=3D"margin: 0 0 20px 0;color:= rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>• Marissa = Mayer on X: </span><a href=3D"https://substack.com/redirect/a3c56d8e-c89e-4= 2a0-94cf-08d0cc8fb0e3?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfg= M3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: u= nderline;">https://x.com/marissamayer</a></p><p style=3D"margin: 0 0 20px 0= ;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>• J= aguar unveils new logo ahead of electric relaunch: </span><a href=3D"https:= //substack.com/redirect/7da35d70-cf82-4870-b97e-d072e33e617d?j=3DeyJ1IjoiM2= dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"co= lor: rgb(54, 55, 55);text-decoration: underline;">https://www.bbc.com/news/= articles/cgr0pw00n7qo</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, = 55, 55);line-height: 26px;font-size: 16px;"><span>• IHOP Becomes IHOb= , the International House of ... Burgers: </span><a href=3D"https://substac= k.com/redirect/750a3574-50dc-4cc7-b6d0-3a23c2ca8fa2?j=3DeyJ1IjoiM2dmeXZtIn0= =2Exu76uFObqArDfP822j-jnN48_jCfgM3m0r= bAsF0l24U" rel=3D"" style=3D"color: rgb(= 54, 55, 55);text-decoration: underline;">https://www.npr.org/2018/06/11/618= 844977/ihop-becomes-ihob-the-international-house-of-burgers</a></p><p style= =3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: = 16px;"><span>• Oreo’s Super Bowl Power-Outage Tweet Was 18 Mont= hs in the Making: </span><a href=3D"https://substack.com/redirect/b5ae99ee-= d032-44ed-8447-c560f7efe512?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN4= 8_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decorat= ion: underline;">https://www.businessinsider.com/oreos-super-bowl-power-out= age-tweet-was-18-months-in-the-making-2013-3</a></p><p style=3D"margin: 0 0= 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><span>&#= 8226; Tesla’s New ‘Ludicrous Mode’ Makes the Model S a Su= percar: </span><a href=3D"https://substack.com/redirect/9db07c96-d9f2-423c-= 875d-de0d6f107aac?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0= rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decoration: under= line;">https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-= s-supercar</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);lin= e-height: 26px;font-size: 16px;"></p><p style=3D"margin: 0 0 20px 0;color: = rgb(54, 55, 55);line-height: 26px;font-size: 16px;"><strong>Recommended boo= ks:</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-= height: 26px;font-size: 16px;"><span>• </span><em>This Is Strategy: M= ake Better Plans (Create a Strategy to Elevate Your Career, Community &= Life)</em><span>: </span><a href=3D"https://substack.com/redirect/8cb6be12= -2cd1-4379-9dba-61baa834932c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54, 55, 55);text-decora= tion: underline;">https://www.amazon.com/This-Strategy-Better-Elevate-Commu= nity/dp/B0D47T8S7N</a><br><span>• </span><em>Purple Cow: Transform Yo= ur Business by Being Remarkable</em><span>: </span><a href=3D"https://subst= ack.com/redirect/6d450822-9700-4b8c-93a7-5caf2c67b31c?j=3DeyJ1IjoiM2dmeXZtI= n0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rg= b(54, 55, 55);text-decoration: underline;">https://www.amazon.com/Purple-Co= w-New-Transform-Remarkable/dp/1591843170</a></p><p style=3D"margin: 0 0 20p= x 0;color: rgb(54, 55, 55);line-height: 26px;font-size: 16px;"></p><p style= =3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);line-height: 26px;font-size: = 16px;"><span>Production and marketing by </span><a href=3D"https://substack= =2Ecom/redirect/7f9f3846-07a4-43aa-8ec= b-f0de1a2119c4?j=3DeyJ1IjoiM2dmeXZtIn0.= xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(5= 4, 55, 55);text-decoration: underline;">https://penname.co/</a><span>. For = inquiries about sponsoring the podcast, email </span><a href=3D"https://sub= stack.com/redirect/aac92332-344a-4452-8f5f-4c3254d50820?j=3DeyJ1IjoiM2dmeXZ= tIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: = rgb(54, 55, 55);text-decoration: underline;">podcast@lennyrachitsky.com</a>= <span>.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54, 55, 55);lin= e-height: 26px;font-size: 16px;"></p><p style=3D"margin: 0 0 20px 0;color: = rgb(54, 55, 55);line-height: 26px;font-size: 16px;margin-bottom: 0;"><em>Le= nny may be an investor in the companies discussed.</em></p></div></div><div= class=3D"container-border" style=3D"margin: 32px 0 0;width: 100%;box-sizin= g: border-box;border-top: 1px solid #e6e6e6;font-size: 16px;line-height: 26= px;"></div><div class=3D"post-cta typography markup" style=3D"text-align: i= nitial;word-break: break-word;margin-bottom: 32px;margin: 32px 0;font-size:= 16px;line-height: 26px;"><p style=3D"color: rgb(54, 55, 55);margin: 0 auto= 20px;text-align: center;width: 90%;line-height: 26px;font-size: 16px;margi= n-top: 0;"><span class=3D"pencraft pc-reset _reset_h3mln_1" translated=3D""= style=3D"list-style: none;color: unset;text-decoration: unset;margin: 0;">= You're currently a free subscriber to <a href=3D"https://substack.com/redir= ect/0f9c0151-b76e-4546-b34f-a04fed744d66?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqA= rDfP822j-jnN48_jCfgM3m0rbAsF0l24U" style=3D"color: rgb(54, 55, 55);text-dec= oration: underline;">Lenny's Newsletter</a>. For the full experience, <a hr= ef=3D"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly93d3cubGVubnlzbmV3c= 2xldHRlci5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9cG9zdCZ1dG1fY2FtcGFpZ249ZW1haWwt= Y2hlY2tvdXQmbmV4dD1odHRwcyUzQSUyRiUyRnd3dy5sZW5ueXNuZXdzbGV0dGVyLmNvbSUyRnA= lMkZzZXRoLWdvZGlucy10YWN0aWNzLWZvci1idWlsZGluZy1yZW1hcmthYmxlLXByb2R1Y3RzJn= I9M2dmeXZtJnRva2VuPWV5SjFjMlZ5WDJsa0lqb3lNRGt3TVRjME1qWXNJbWxoZENJNk1UY3pNe= lkxT1RrMU1pd2laWGh3SWpveE56TTJNalV4T1RVeUxDSnBjM01pT2lKd2RXSXRNVEE0TkRVaUxD= SnpkV0lpT2lKamFHVmphMjkxZENKOS5XMl81M2JzWlI4Q1NFYlRZQ0hZYjRyc2VVdWpablNJdEp= CdmZyRXlJYlJNIiwicCI6MTUyMzcwNTI0LCJzIjoxMDg0NSwiZiI6dHJ1ZSwidSI6MjA5MDE3ND= I2LCJpYXQiOjE3MzM2NTk5NTIsImV4cCI6MTczNjI1MTk1MiwiaXNzIjoicHViLTAiLCJzdWIiO= iJsaW5rLXJlZGlyZWN0In0.R2f8k8YN76yshI4zM5KlqkdupEAx9IEaEoKeCGw1sRA?&utm_sou= rce=3Dsubstack&utm_medium=3Demail&utm_content=3Dpostcta" style=3D"color: rg= b(54, 55, 55);text-decoration: underline;">upgrade your subscription.</a></= span></p><p class=3D"cta-box" 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