Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="bf917a3716e8dc5b680730bddf3a4e0e53dc8732a300a99b96ce74c153fa" Subject: The Ghost in the Driver's Seat From: "Elizabeth Laraki " To: Hidden Recipient Date: Fri, 23 May 2025 16:40:07 +0000 X-Hiring: We are hiring, reach out at header-hacker@emailshot.io X-EmailShot-Signature: gwdtq7AfO6K9uX4XjuivAGLdslkzqHenSYvk9rGgXF9_1z_gGFVs5H86croB_CkGZ7ZbQ-OLE4c4Ydw_xhzkrg== --bf917a3716e8dc5b680730bddf3a4e0e53dc8732a300a99b96ce74c153fa Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable View this post on the web at https://elizlaraki.substack.com/p/the-ghost-in= -the-drivers-seat I=E2=80=99m a bit of a Bay Area luddite. But yesterday, I finally rode in m= y first Waymo.=20 I was in awe. The novelty alone was thrilling. But I was even more surprise= d by the profound sense of privacy. There was=C2=A0no small talk, no assess= ing someone=E2=80=99s driving style, no tuning out a conversation. I had fu= ll ownership over the space and that felt sacred.=20 And yet, I kept coming back to that moving steering wheel=E2=80=A6Why?=20 Innovation isn=E2=80=99t radical =E2=80=94=C2=A0it=E2=80=99s iterative. Slo= wly, over time, small iterations compound to feel like a big jump. The idea= of a driverless car seems so novel. But being inside a Waymo made it clear= how autonomous vehicles are one incremental step in a long lineage of auto= motive innovations.=20 The first automobiles were horse-drawn carriages designed to hold an engine= instead of a horse. That basic configuration has stayed the same since the= late 1800s. Now we have driverless horseless carriages that still leverage= the original carriage layout.=20 As a pragmatic designer, I=E2=80=99m in favor of reusing existing, familiar= patterns. Getting into a Waymo, I immediately understood the basics: seat = belts, windows, door handles, and touchscreen.=20 But it was also still clearly a vehicle designed for a driver. Sure, I coul= d control the music and the temperature. But the windshield was dirty =E2= =80=94 and while I=E2=80=99m sure the car didn=E2=80=99t care, I did. But I= couldn=E2=80=99t run the wipers because those are controlled by =E2=80=9Ct= he driver.=E2=80=9D And that steering wheel really stood out like a vestigi= al organ as it rotated around turns=E2=80=A6=20 In doing a bit of research, it turns out the original Waymo concept cars we= re actually very different from traditional cars with no steering wheel, pe= dals, or really anything besides seats and a touch screen.=20 But in order to pass regulations and increase production, Waymo switched to= retrofitting existing vehicles. The Jaguar I-PACE came with all the built-= in luxury comforts of climate control, leather seats, and a smooth ride. An= d I would imagine people inherently felt safer in a familiar, luxury vehicl= e than a novel, concept car.=20 While this all makes sense, I can=E2=80=99t help but wonder what a truly pa= ssenger-centric experience could look like?=20 Some of the first ideas that come to mind for me are:=20 Keep the luxury comforts.=20 Drop the ghost driver (eliminating the whole idea of a driver and driver-co= ntrols).=20 Add passenger features like windshield wipers, a visor, small mirror, seat = positioning (+ heating and cooling), and the ability to charge and connect = my phone.=20 Replace the seats to have it feel less like the back seat of a car and more= like a private luxury space to work or socialize.=20 There are obviously many more possibilities and I=E2=80=99d love to hear yo= ur ideas!=20 I truly was delighted by my first Waymo ride. But as a designer, I couldn= =E2=80=99t help noticing how little had changed for the person in the back = seat. We=E2=80=99ve removed the driver. Now comes the next opportunity: Des= ign the riding experience around the passenger. Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9lbGl6bGFyYWt= pLnN1YnN0YWNrLmNvbS9hY3Rpb24vZGlzYWJsZV9lbWFpbD90b2tlbj1leUoxYzJWeVgybGtJam= 95TURrd01UYzBNallzSW5CdmMzUmZhV1FpT2pFMk5EQTBPREk0TkN3aWFXRjBJam94TnpRNE1ER= TROREV3TENKbGVIQWlPakUzTnprMU5UUTBNVEFzSW1semN5STZJbkIxWWkweU1EY3lNRGszSWl3= aWMzVmlJam9pWkdsellXSnNaVjlsYldGcGJDSjkuN2gzQkozU2lMQTJTUTZxSkNUMGlNNHl3SVo= ybTZ0ekRGeEw4Y0NrQ24tZyIsInAiOjE2NDA0ODI4NCwicyI6MjA3MjA5NywiZiI6dHJ1ZSwidS= I6MjA5MDE3NDI2LCJpYXQiOjE3NDgwMTg0MTAsImV4cCI6MTc1MDYxMDQxMCwiaXNzIjoicHViL= TAiLCJzdWIiOiJsaW5rLXJlZGlyZWN0In0.D5j0UKqlmXVg--poBPkIYDgCXYaXXU7f_QTAvDtC= E9Q? --bf917a3716e8dc5b680730bddf3a4e0e53dc8732a300a99b96ce74c153fa Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable The Ghost in the Driver's Seat</t= itle><style> @media all and (-ms-high-contrast: none), (-ms-high-contrast: active) { .typography .markup table.image-wrapper img, .typography.editor .markup table.image-wrapper img, .typography 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.modal-row .= modal-content > .container { width: 552px; padding: 26px 24px; } } @media screen and (max-width: 650px) { .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-table .modal-row .= modal-content > .container { padding: 40px 0; } } @media screen and (max-width: 650px) { .poll-embed .poll-wrapper.poll-web .poll-dialog .modal-row .modal-cell .m= odal-exit-btn { margin-right: -20px; } }</style></head><body class=3D"email-body" style=3D"font-kerning: auto;"><i= mg src=3D"https://eotrx.substackcdn.com/open?token=3DeyJtIjoiPDIwMjUwNTIzMT= Y0MDA3LjMuYzY4ZWRlYzg0OTkzOGZiMUBtZy1kMS5zdWJzdGFjay5jb20-IiwidSI6MjA5MDE3N= DI2LCJyIjoic3Vic0BlbWFpbHNob3QuaW8iLCJkIjoibWctZDEuc3Vic3RhY2suY29tIiwicCI6= MTY0MDQ4Mjg0LCJ0IjoibmV3c2xldHRlciIsImEiOiJldmVyeW9uZSIsInMiOjIwNzIwOTcsImM= iOiJwb3N0IiwiZiI6dHJ1ZSwicG9zaXRpb24iOiJ0b3AiLCJpYXQiOjE3NDgwMTg0MTIsImV4cC= I6MTc1MDYxMDQxMiwiaXNzIjoicHViLTAiLCJzdWIiOiJlbyJ9.xdua_75IeHcuuhi2SF44VkHc= p8cYvGtsSmSiwJaEQKg" alt=3D"" width=3D"1" height=3D"1" border=3D"0" style= =3D"height:1px !important;width:1px !important;border-width:0 !important;ma= rgin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;= margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !importa= nt;padding-right:0 !important;padding-left:0 !important;"/><div class=3D"pr= eview" style=3D"display:none;font-size:1px;color:#333333;line-height:1px;ma= x-height:0px;max-width:0px;opacity:0;overflow:hidden;">Waymo removed the dr= iver, but didn't design for the passenger.</div><div class=3D"preview" styl= e=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-height:0p= x;max-width:0px;opacity:0;overflow:hidden;">͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­</div><table class=3D"email-body-container" role=3D"pres= entation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><= tbody><tr><td></td><td class=3D"content" width=3D"550"></td><td></td></tr><= tr><td></td><td class=3D"content" width=3D"550" align=3D"left"><div style= =3D"font-size: 16px;line-height: 26px;max-width: 550px;width: 100%;margin: = 0 auto;overflow-wrap: break-word;"><table role=3D"presentation" width=3D"10= 0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td align= =3D"right" style=3D"height:20px;"><table role=3D"presentation" 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><h3 class=3D"subtitle" style=3D"font-family: 'SF Pro Display',-apple-syste= m-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Hel= vetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symb= ol';font-weight: normal;-webkit-font-smoothing: antialiased;-moz-osx-font-s= moothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearanc= e: optimizelegibility;appearance: optimizelegibility;margin: 4px 0 0;color:= #777777;line-height: 24px;font-size: 18px;margin-top: 12px;">Waymo removed= the driver, but didn't design for the passenger.</h3><table class=3D"post-= meta" role=3D"presentation" width=3D"100%" border=3D"0" cellspacing=3D"0" c= ellpadding=3D"0" style=3D"margin: 1em 0;height: 20px;align-items: center;">= <tbody><tr><td><table role=3D"presentation" width=3D"auto" border=3D"0" cel= lspacing=3D"0" cellpadding=3D"0"><tbody><tr><td><table role=3D"presentation= " width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><t= 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,Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Se= goe UI Symbol';font-weight: 500;text-transform: uppercase;letter-spacing: .= 2px;text-decoration: none" href=3D"https://substack.com/@elizlaraki">Elizab= eth Laraki</a></div></td></tr></tbody></table></td></tr><tr><td><table role= =3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding= =3D"0"><tbody><tr><td style=3D"vertical-align:middle;"><div class=3D"pencra= ft pc-reset color-secondary-ls1g8s line-height-20-t4M0El font-meta-MWBumP s= ize-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ = meta-EgzBVA" style=3D"list-style: none;font-size: 11px;line-height: 20px;te= xt-decoration: unset;color: rgb(119,119,119);margin: 0;font-family: 'SF Com= pact',-apple-system,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',R= oboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Sego= e UI Symbol';font-weight: 500;text-transform: uppercase;letter-spacing: .2p= x;"><time datetime=3D"2025-05-23T16:40:09.619Z">May 23</time></div></td></t= r></tbody></table></td></tr></tbody></table></td><td align=3D"right"><table= role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpa= dding=3D"0"><tbody><tr><td style=3D"vertical-align:middle;"><a href=3D"http= s://substack.com/@elizlaraki"><img class=3D"custom-css-email-avatar avatar-= QIQ5yR" src=3D"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_pr= ogressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic= %2Fimages%2F94b8d3a6-d8a4-4620-aecb-400901fd1618_400x400.jpeg" style=3D"box= -sizing: border-box;border-radius: 500000px;max-width: 550px;border: none;v= ertical-align: middle;width: 40px;height: 40px;min-width: 40px;min-height: = 40px;object-fit: cover;margin: 0px;display: inline" width=3D"40" height=3D"= 40"></a></td></tr></tbody></table></td></tr></tbody></table><table class=3D= "email-ufi-2-top" role=3D"presentation" width=3D"100%" border=3D"0" cellspa= 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18px;"></div><spa= n class=3D"email-button-text" style=3D"vertical-align: middle;margin-right:= 4px">READ IN APP</span><img class=3D"icon text-icon" src=3D"https://substa= ckcdn.com/image/fetch/w_36,c_scale,f_png,q_auto:good,fl_progressive:steep/h= ttps%3A%2F%2Fsubstack.com%2Ficon%2FLucideArrowUpRight%3Fv%3D4%26height%3D36= %26fill%3Dnone%26stroke%3D%2523808080%26strokeWidth%3D2" width=3D"18" heigh= t=3D"18" style=3D"min-width: 18px;min-height: 18px;border: none;vertical-al= ign: middle;margin-right: 0;margin-left: 0;max-width: 18px" alt=3D""></a></= td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table= ></td></tr><tr height=3D"16"><td height=3D"16" style=3D"font-size:0px;line-= height:0;"> </td></tr></tbody></table></div></div><div class=3D"post t= ypography" dir=3D"auto" style=3D"padding: 32px 0 0 0;font-size: 16px;line-h= eight: 26px;"><div class=3D"body markup" dir=3D"auto" style=3D"text-align: = initial;font-size: 16px;line-height: 26px;width: 100%;word-break: break-wor= d;margin-bottom: 16px;font-family: Lora,sans-serif;font-weight: 400;"><p st= yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:= 16px;margin-top: 0;">I’m a bit of a Bay Area luddite. But yesterday,= I finally rode in my first Waymo. </p><p style=3D"margin: 0 0 20px 0;color= : rgb(54,55,55);line-height: 26px;font-size: 16px;">I was in awe. The novel= ty alone was thrilling. But I was even more surprised by the profound sense= of privacy. There was no small talk, no assessing someone’s dri= ving style, no tuning out a conversation. I had full ownership over the spa= ce and that felt sacred. </p><p style=3D"margin: 0 0 20px 0;color: rgb(54,5= 5,55);line-height: 26px;font-size: 16px;"><span>And yet, I kept coming back= to that moving steering wheel…</span><em>Why</em><span>? </span></p>= <p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-= size: 16px;">Innovation isn’t radical — it’s iterati= ve. Slowly, over time, small iterations compound to feel like a big jump. T= he idea of a driverless car seems so novel. But being inside a Waymo made i= t clear how autonomous vehicles are one incremental step in a long lineage = of automotive innovations. </p><p style=3D"margin: 0 0 20px 0;color: rgb(54= ,55,55);line-height: 26px;font-size: 16px;"><span>The first automobiles wer= e horse-drawn carriages designed to hold an engine instead of a horse. That= basic configuration has stayed the same since the late 1800s. Now we have = </span><em>driverless horseless carriages</em><strong> </strong><span>that = still leverage the original carriage layout.</span><strong> </strong></p><d= iv class=3D"captioned-image-container-static" style=3D"font-size: 16px;line= -height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 au= to;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing= =3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D= "mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;= "></td><td class=3D"content" align=3D"left" width=3D"1096" style=3D"text-al= ign: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://sub= stack.com/redirect/f20bc11d-2b67-4b36-a9b0-366ad99d7c99?j=3DeyJ1IjoiM2dmeXZ= tIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"positio= n: relative;flex-direction: column;align-items: center;padding: 0;width: au= to;height: auto;border: none;text-decoration: none;display: block;margin: 0= ;"><img class=3D"wide-image" data-attrs=3D"{"src":"https://s= ubstack-post-media.s3.amazonaws.com/public/images/c6f786fa-b438-4f40-91bc-1= 38591e489fe_1096x748.png","srcNoWatermark":null,"fullsc= reen":null,"imageSize":null,"height":748,"wid= th":1096,"resizeWidth":null,"bytes":873593,"a= lt":null,"title":null,"type":"image/png"= ,"href":null,"belowTheFold":false,"topImage":= true,"internalRedirect":"https://elizlaraki.substack.com/i/1= 64048284?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%= 2Fimages%2Fc6f786fa-b438-4f40-91bc-138591e489fe_1096x748.png","is= Processing":false,"align":null}" alt=3D"" width=3D"550" heig= ht=3D"375.3649635036496" src=3D"https://substackcdn.com/image/fetch/w_1100,= c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post= -media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f786fa-b438-4f40-91bc-138591e= 489fe_1096x748.png" style=3D"border: none !important;vertical-align: middle= ;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom:= 0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a><= /td><td style=3D"text-align: center;"></td></tr></tbody></table></figure></= div><p class=3D"button-wrapper" data-attrs=3D"{"url":"https:= //substack.com/app-link/post?publication_id=3D2072097&post_id=3D164048284&u= tm_source=3Dsubstack&utm_medium=3Demail&utm_content=3Dshare&utm_campaign=3D= email-share&action=3Dshare&triggerShare=3Dtrue&isFreemail=3Dtrue&r=3D3gfyvm= &token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE2NDA0ODI4NCwiaWF0IjoxNz= Q4MDE4NDEwLCJleHAiOjE3NTA2MTA0MTAsImlzcyI6InB1Yi0yMDcyMDk3Iiwic3ViIjoicG9zd= C1yZWFjdGlvbiJ9.s04K9yj6PyHu1k30haVm1s0kSYm_HV25NUxureBb2tk","tex= t":"Share","action":null,"class":null}" = data-component-name=3D"ButtonCreateButton" style=3D"margin: 0 0 20px 0;colo= r: rgb(54,55,55);line-height: 26px;font-size: 16px;text-align: center;curso= r: pointer;border-radius: 4px;"><a class=3D"button primary" href=3D"https:/= /substack.com/app-link/post?publication_id=3D2072097&post_id=3D164048284&ut= m_source=3Dsubstack&utm_medium=3Demail&utm_content=3Dshare&utm_campaign=3De= mail-share&action=3Dshare&triggerShare=3Dtrue&isFreemail=3Dtrue&r=3D3gfyvm&= token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE2NDA0ODI4NCwiaWF0IjoxNzQ= 4MDE4NDEwLCJleHAiOjE3NTA2MTA0MTAsImlzcyI6InB1Yi0yMDcyMDk3Iiwic3ViIjoicG9zdC= 1yZWFjdGlvbiJ9.s04K9yj6PyHu1k30haVm1s0kSYm_HV25NUxureBb2tk" rel=3D"" style= =3D"font-family: system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Robo= to,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe U= I Symbol';display: inline-block;box-sizing: border-box;cursor: pointer;bord= er: none;border-radius: 8px;font-size: 14px;line-height: 20px;font-weight: = 600;text-align: center;margin: 0;opacity: 1;outline: none;white-space: nowr= ap;color: #ffffff !important;text-decoration: none !important;background-co= lor: #00BBF2;padding: 12px 20px;height: auto;"><span style=3D"color: #fffff= f;text-decoration: none;">Share</span></a></p><p style=3D"margin: 0 0 20px = 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">As a pragmatic d= esigner, I’m in favor of reusing existing, familiar patterns. Getting= into a Waymo, I immediately understood the basics: seat belts, windows, do= or handles, and touchscreen. </p><p style=3D"margin: 0 0 20px 0;color: rgb(= 54,55,55);line-height: 26px;font-size: 16px;">But it was also still clearly= a vehicle designed for a driver. Sure, I could control the music and the t= emperature. But the windshield was dirty — and while I’m sure t= he car didn’t care, I did. But I couldn’t run the wipers becaus= e those are controlled by “the driver.” And that steering wheel= really stood out like a vestigial organ as it rotated around turns… = </p><div class=3D"video-player-with-background is-static video-player-wrapp= er" role=3D"region" aria-label=3D"Video player" style=3D"flex-grow: 1;font-= size: 16px;line-height: 26px;margin-top: 0.5em;"><a class=3D"video-player v= ideo-player-with-background" href=3D"https://substack.com/redirect/00bf0fb2= -ec1b-4ff9-824c-7c277a1c7191?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U" style=3D"position: relative;display: block;width: 10= 0%;cursor: pointer;background-color: rgb(0,0,0);height: auto;border-radius:= 8px;padding-bottom: 0"><img class=3D"video-player-preview" width=3D"550" s= rc=3D"https://substackcdn.com/image/fetch/w_1100,h_1100,c_pad,f_auto,q_auto= :good,fl_progressive:steep/l_play_button_usfui2,w_144,e_colorize:0/https%3A= %2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F164048284%2Fb= 93ad4e6-4964-48dc-9837-4c2d3232f7e0%2Ftranscoded-00001.png" data-component-= name=3D"VideoPlayer-PreviewImg" data-testid=3D"video-player-static-preview-= image" style=3D"border: none !important;vertical-align: middle;display: blo= ck;-ms-interpolation-mode: bicubic;max-width: 100%;height: auto;margin: 0 a= uto;width: 100%;max-height: 100%;background: black;cursor: pointer;position= : relative;border-radius: 8px;"></a></div><p style=3D"margin: 0 0 20px 0;co= lor: rgb(54,55,55);line-height: 26px;font-size: 16px;">In doing a bit of re= search, it turns out the original Waymo concept cars were actually very dif= ferent from traditional cars with no steering wheel, pedals, or really anyt= hing besides seats and a touch screen. </p><div class=3D"captioned-image-co= ntainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px aut= o;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wra= pper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-= component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;= "><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" a= lign=3D"left" width=3D"1456" style=3D"text-align: center;"><a class=3D"imag= e-link" target=3D"_blank" href=3D"https://substack.com/redirect/1551c059-82= 1a-454d-ad65-e79a161cd383?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_= jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"position: relative;flex-direction: co= lumn;align-items: center;padding: 0;width: auto;height: auto;border: none;t= ext-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" d= ata-attrs=3D"{"src":"https://substack-post-media.s3.amazonaw= s.com/public/images/f9d84f1d-d542-4548-9a86-3abcdfd87ddd_1574x542.png"= ,"srcNoWatermark":null,"fullscreen":null,"imageSiz= e":null,"height":501,"width":1456,"resizeWidt= h":null,"bytes":1105123,"alt":null,"title&quo= t;:null,"type":"image/png","href":null,"= belowTheFold":true,"topImage":false,"internalRedirect&q= uot;:"https://elizlaraki.substack.com/i/164048284?img=3Dhttps%3A%2F%2F= substack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9d84f1d-d542-4548= -9a86-3abcdfd87ddd_1574x542.png","isProcessing":false,"= align":null}" alt=3D"" width=3D"550" height=3D"189.25137362637363" src= =3D"https://substackcdn.com/image/fetch/w_1100,c_limit,f_auto,q_auto:good,f= l_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpu= blic%2Fimages%2Ff9d84f1d-d542-4548-9a86-3abcdfd87ddd_1574x542.png" style=3D= "border: none !important;vertical-align: middle;display: block;-ms-interpol= ation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;ma= x-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align:= center;"></td></tr></tbody></table></figure></div><p style=3D"margin: 0 0 = 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">But in orde= r to pass regulations and increase production, Waymo switched to retrofitti= ng existing vehicles. The Jaguar I-PACE came with all the built-in luxury c= omforts of climate control, leather seats, and a smooth ride. And I would i= magine people inherently felt safer in a familiar, luxury vehicle than a no= vel, concept car. </p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);l= ine-height: 26px;font-size: 16px;"><span>While this all makes sense, I can&= #8217;t help but wonder what a truly </span><em>passenger-centric</em><span= > experience could look like? </span></p><p style=3D"margin: 0 0 20px 0;col= or: rgb(54,55,55);line-height: 26px;font-size: 16px;">Some of the first ide= as that come to mind for me are: </p><ul style=3D"margin-top: 0;padding: 0;= "><li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;"><p style= =3D"color: rgb(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: bor= der-box;padding-left: 4px;font-size: 16px;margin: 0;">Keep the luxury comfo= rts. </p></li><li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;= "><p style=3D"color: rgb(54,55,55);line-height: 26px;margin-bottom: 0;box-s= izing: border-box;padding-left: 4px;font-size: 16px;margin: 0;">Drop the gh= ost driver (eliminating the whole idea of a driver and driver-controls). </= p></li><li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;"><p st= yle=3D"color: rgb(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: = border-box;padding-left: 4px;font-size: 16px;margin: 0;">Add passenger feat= ures like windshield wipers, a visor, small mirror, seat positioning (+ hea= ting and cooling), and the ability to charge and connect my phone. </p></li= ><li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;"><p style=3D= "color: rgb(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: border= -box;padding-left: 4px;font-size: 16px;margin: 0;">Replace the seats to hav= e it feel less like the back seat of a car and more like a private luxury s= pace to work or socialize. </p></li></ul><div class=3D"captioned-image-cont= ainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;= "><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapp= er" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-co= mponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;">= <tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" ali= gn=3D"left" width=3D"1456" style=3D"text-align: center;"><a class=3D"image-= link" target=3D"_blank" href=3D"https://substack.com/redirect/27fe23b2-c810= -49f0-9112-20e8e4dc5d63?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jC= fgM3m0rbAsF0l24U" rel=3D"" style=3D"position: relative;flex-direction: colu= mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex= t-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" dat= a-attrs=3D"{"src":"https://substack-post-media.s3.amazonaws.= com/public/images/1d904d48-2f61-4f2b-9f3d-49ad76711a7f_1536x1024.png",= "srcNoWatermark":null,"fullscreen":null,"imageSize= ":null,"height":971,"width":1456,"resizeWidth= ":null,"bytes":2341141,"alt":null,"title"= ;:null,"type":"image/png","href":null,"b= elowTheFold":true,"topImage":false,"internalRedirect&qu= ot;:"https://elizlaraki.substack.com/i/164048284?img=3Dhttps%3A%2F%2Fs= ubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d904d48-2f61-4f2b-= 9f3d-49ad76711a7f_1536x1024.png","isProcessing":false,"= align":null}" alt=3D"" width=3D"550" height=3D"366.7925824175824" src= =3D"https://substackcdn.com/image/fetch/w_1100,c_limit,f_auto,q_auto:good,f= l_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpu= blic%2Fimages%2F1d904d48-2f61-4f2b-9f3d-49ad76711a7f_1536x1024.png" style= =3D"border: none !important;vertical-align: middle;display: block;-ms-inter= polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important= ;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali= gn: center;"></td></tr></tbody></table></figure></div><p style=3D"margin: 0= 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Ther= e are obviously many more possibilities and I’d love to hear your ide= as!</em><span> </span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,5= 5);line-height: 26px;font-size: 16px;"><span>I truly was delighted by my fi= rst Waymo ride. But as a designer, I couldn’t help noticing how littl= e had changed for the person in the back seat. We’ve removed the driv= er. Now comes the next opportunity: </span><em>Design the riding experience= around the passenger.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54= ,55,55);line-height: 26px;font-size: 16px;"></p><div class=3D"subscribe-wid= get is-signed-up is-fully-subscribed" data-component-name=3D"SubscribeWidge= t" style=3D"margin: 0 0 1em;direction: ltr;font-size: 16px;line-height: 26p= x;"><div class=3D"pencraft pc-reset button-wrapper" style=3D"text-decoratio= n: unset;list-style: none;font-size: 16px;line-height: 26px;text-align: cen= ter;cursor: pointer;border-radius: 4px;"><a class=3D"button subscribe-btn o= utline" href=3D"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9lbGl6bGF= yYWtpLnN1YnN0YWNrLmNvbS9hY2NvdW50IiwicCI6MTY0MDQ4Mjg0LCJzIjoyMDcyMDk3LCJmIj= p0cnVlLCJ1IjoyMDkwMTc0MjYsImlhdCI6MTc0ODAxODQxMCwiZXhwIjoxNzUwNjEwNDEwLCJpc= 3MiOiJwdWItMCIsInN1YiI6ImxpbmstcmVkaXJlY3QifQ.HK3rWmQLKeR1V99GKT4Ql6tXZ5OPr= hYVYJoWn4gprp8?" style=3D"font-family: system-ui,-apple-system,BlinkMacSyst= 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