Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="b3983d28bf07eb02482d9d483ed9873aba3ddbb687263311013485e132a1" Subject: =?UTF-8?q?How_we_restructured_Airtable=E2=80=99s_entire_org_for_AI_|_Howi?= =?UTF-8?q?e_Liu_(co-founder_and_CEO)?= From: Lenny's Newsletter To: Hidden Recipient Date: Sun, 31 Aug 2025 11:02:54 +0000 X-Hiring: We are hiring, reach out at header-hacker@emailshot.io X-EmailShot-Signature: MW1cqqCnCHaCNHDWt2lJt6-shSaTglqJmWCehStHnkhwmSs7JnQsCp0H3OzGamh2F6Ok-0V7LsnHEbinxrniOQ== --b3983d28bf07eb02482d9d483ed9873aba3ddbb687263311013485e132a1 Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable View this post on the web at https://www.lennysnewsletter.com/p/how-we-rest= ructured-airtables-entire-org-for-ai Jump to the best parts: (08:07 [ https://substack.com/redirect/d16366a6-dd8e-4a71-8509-859e0cec7982= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) =E2= =86=92 CEOs should become =E2=80=9CIC CEOs=E2=80=9D=E2=80=94 leaders who ro= ll up their sleeves and engage directly with building, coding, and experime= nting (21:38 [ https://substack.com/redirect/3dfcf45e-9a4c-4da2-8cc9-d8f7607927ee= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) =E2= =86=92 Airtable reorganized into two groups: a fast-thinking AI platform te= am shipping bold, weekly product releases, and a slow-thinking group making= deliberate, long-term infrastructure bets (40:20 [ https://substack.com/redirect/1eee3342-863a-4721-921d-2c8bb95c21dd= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) =E2= =86=92 Why Howie urges PMs, engineers, and designers to play with AI produc= ts daily, not just read about them =F0=9F=8E=A7 Prefer audio? Apple =E2=86=92 [ https://substack.com/redirect/= edb87838-b442-448f-b710-2c0373123f02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP= 822j-jnN48_jCfgM3m0rbAsF0l24U ] | Spotify =E2=86=92 [ https://substack.com/= redirect/d1a3d40c-8611-4a78-ba7c-f98275c0fb5a?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u= FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] Brought to you by: LucidLink [ https://substack.com/redirect/125a660b-db09-434a-8c5c-89d7cde65= bda?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]= =E2=80=94Real-time cloud storage for teams DX [ https://substack.com/redirect/93dc477d-cff8-4561-aec1-158c9c0c60bb?j= =3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]=E2=80= =94The developer intelligence platform designed by leading researchers Claude.ai [ https://substack.com/redirect/4877dce4-ef7a-4a87-a8d6-119da0a2f= 619?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]= =E2=80=94The AI for problem solvers and enterprise Howie Liu is the co-founder and CEO of Airtable, the no-code platform value= d at around $12 billion. After a viral tweet declared =E2=80=9CAirtable is = dead=E2=80=9D based on incorrect data, Howie led a radical transformation: = reorganizing the entire company around AI, becoming an =E2=80=9CIC CEO=E2= =80=9D who codes daily, and achieving over $100 million in free cash flow. What you=E2=80=99ll learn: The =E2=80=9Cfast thinking=E2=80=9D vs. =E2=80=9Cslow thinking=E2=80=9D tea= m structure that lets Airtable ship AI features weekly (inspired by Daniel = Kahneman) Why Howie uses AI hourly (not daily) and is Airtable=E2=80=99s #1 inference= -cost user globally Why CEOs must become ICs again in the AI era (and how to restructure your c= alendar to make it possible) Why =E2=80=9Cplaying=E2=80=9D with AI tools should be mandatory=E2=80=94How= ie tells employees to cancel all meetings for a week to experiment The specific skills product managers, engineers, and designers need to deve= lop to succeed in the AI era Why evals can kill innovation (and when to use =E2=80=9Cvibes=E2=80=9D inst= ead) Where to find Howie Liu =E2=80=A2 X: https://x.com/howietl [ https://substack.com/redirect/6600ce5e= -4fc1-4ab2-8bdc-5fbfa1e4e4c9?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 LinkedIn: https://www.linkedin.com/in/howieliu/ [ https://substac= k.com/redirect/19789286-cec8-49b0-a192-755dbd9effef?j=3DeyJ1IjoiM2dmeXZtIn0= =2Exu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Email: howie@airtable.com [ mailto:howie@airtable.com ] In this episode, we cover: (00:00 [ https://substack.com/redirect/25ecbb53-93e1-481a-8ec2-63213c037e80= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Int= roduction to Howie Liu and Airtable (04:05 [ https://substack.com/redirect/3eed60e3-eaf3-4684-9eac-da6046febd87= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) The= =E2=80=9CAirtable is dead=E2=80=9D viral tweet controversy (08:07 [ https://substack.com/redirect/d16366a6-dd8e-4a71-8509-859e0cec7982= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) The= rise of IC CEOs (10:57 [ https://substack.com/redirect/176ea335-1af7-40ee-95ba-c09ac3aa1869= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) AI= =E2=80=99s paradigm shift in product development (16:27 [ https://substack.com/redirect/5566685d-a4ec-435e-a729-5b4874b3379d= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Spe= cific changes Airtable has made (21:38 [ https://substack.com/redirect/3dfcf45e-9a4c-4da2-8cc9-d8f7607927ee= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Fas= t- and slow-thinking teams (32:57 [ https://substack.com/redirect/6b4fbc32-b971-48e5-8e6b-f54d7539a142= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) The= emergence of new form factors in AI models (34:48 [ https://substack.com/redirect/a182344e-212b-4a4f-a0b8-613727af0661= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Air= table=E2=80=99s vision and philosophy (40:20 [ https://substack.com/redirect/1eee3342-863a-4721-921d-2c8bb95c21dd= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Emp= owering teams with AI tools (46:50 [ https://substack.com/redirect/e3ca39d1-56ea-40a8-a768-97b5c11d5632= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Enc= ouraging experimentation and play (50:55 [ https://substack.com/redirect/22aca74c-fafe-4813-bff9-92e9fa819d76= ?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) Cro= ss-functional skills in product teams (01:03:35 [ https://substack.com/redirect/98eb1425-c4f7-4a5a-993b-6fd10c84b= 583?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) = The importance of evals and open-ended testing (01:08:06 [ https://substack.com/redirect/4c76f0e2-7a25-4b79-9997-89cdc11d3= 878?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) = Key strategies for AI-driven success (01:12:43 [ https://substack.com/redirect/eb75be19-574e-4638-afaa-7f12c7f35= a14?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) = Counterintuitive startup wisdom (01:22:21 [ https://substack.com/redirect/0177c2fb-cdc3-4d2b-8e95-ae0cebfa9= 93f?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) = Don't step away from the details that you love (01:25:50 [ https://substack.com/redirect/3eb7b532-2ba5-406c-b7cf-9a245c7c2= b76?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) = Advice for aspiring engineers and designers (01:30:00 [ https://substack.com/redirect/88cdba70-ce15-40b4-88dc-0604e7312= 0ca?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]) = Lightning round and final thoughts Referenced: =E2=80=A2 Airtable: https://www.airtable.com/ [ https://substack.com/redire= ct/842b4f14-119e-4431-8df9-4f9af449e37f?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqAr= DfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 All In podcast: https://allin.com/ [ https://substack.com/redirec= t/62c070af-3ec6-45a9-ad03-fba046fa00d3?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArD= fP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Nikita Bier on X: https://x.com/nikitabier [ https://substack.com= /redirect/99cdad11-c9a2-433c-866f-cafcf1173a9a?j=3DeyJ1IjoiM2dmeXZtIn0.xu76= uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Figma: https://www.figma.com/ [ https://substack.com/redirect/6a1= 7795f-7e27-4d9d-9dd9-68ac32fd06e7?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822= j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 The AI-native startup: 5 products, 7-figure revenue, 100% AI-writ= ten code | Dan Shipper (co-founder and CEO of Every): https://www.lennysnew= sletter.com/p/inside-every-dan-shipper [ https://substack.com/redirect/3a5f= 253c-6f90-4fdb-b858-44d641bd99f9?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j= -jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Every: https://every.to/ [ https://substack.com/redirect/ee7c32d7= -0687-4787-bf3e-12e911ecf307?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN= 48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Cursor: https://cursor.com/ [ https://substack.com/redirect/ba69e= 884-c8a6-4df6-a003-1b65a2e12046?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-= jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 The rise of Cursor: The $300M ARR AI tool that engineers can=E2= =80=99t stop using | Michael Truell (co-founder and CEO): https://www.lenny= snewsletter.com/p/the-rise-of-cursor-michael-truell [ https://substack.com/= redirect/f28a70d4-b585-4d38-b96d-9e4ca3393e8e?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u= FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Windsurf: https://windsurf.com/ [ https://substack.com/redirect/b= 2cf15e5-0d46-45d3-9121-033db7a1a049?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP8= 22j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Building a magical AI code editor used by over 1 million develope= rs in four months: The untold story of Windsurf | Varun Mohan (co-founder a= nd CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-va= run-mohan [ https://substack.com/redirect/bff07e66-1a2f-4aa6-afa6-109d5fa0f= 0a1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Rippling: https://www.rippling.com/ [ https://substack.com/redire= ct/d6de2fbe-2737-4c54-b8e8-21353b0a7e09?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqAr= DfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Omni: https://www.airtable.com/lp/ai-psu-plp [ https://substack.c= om/redirect/d02e2ed1-de1d-4dc2-99c1-f2a2f5ca235a?j=3DeyJ1IjoiM2dmeXZtIn0.xu= 76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 How ChatGPT accidentally became the fastest-growing product in hi= story | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewslett= er.com/p/inside-chatgpt-nick-turley [ https://substack.com/redirect/a039da5= 9-78a6-4a62-b470-a4e0b68f79d5?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jn= N48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Palantir: https://www.palantir.com/ [ https://substack.com/redire= ct/fe2085fc-8070-45e4-a4e2-0e471c9ad30b?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqAr= DfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Harvey: https://www.harvey.ai/ [ https://substack.com/redirect/60= 28b8eb-aaba-4d70-8caf-cbdc67c122c3?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82= 2j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 v0: https://v0.dev/ [ https://substack.com/redirect/73042aaf-ce47= -4d9f-bdec-39a11b68051a?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jC= fgM3m0rbAsF0l24U ] =E2=80=A2 Everyone=E2=80=99s an engineer now: Inside v0=E2=80=99s mission t= o create a hundred million builders | Guillermo Rauch (founder and CEO of V= ercel, creators of v0 and Next.js [ https://substack.com/redirect/be1f073d-= d2ed-43f1-9078-8e08f2a65a8c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN4= 8_jCfgM3m0rbAsF0l24U ]): https://www.lennysnewsletter.com/p/everyones-an-en= gineer-now-guillermo-rauch [ https://substack.com/redirect/7454eb14-5b62-4e= a0-8cc2-b29c5fd7fb49?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM= 3m0rbAsF0l24U ] =E2=80=A2 Replit: https://replit.com/ [ https://substack.com/redirect/9c2b9= bcb-1b9c-47c8-a8f4-e9588c3d7667?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-= jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Behind the product: Replit | Amjad Masad (co-founder and CEO): ht= tps://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad [ ht= tps://substack.com/redirect/89857b23-14ee-4162-b5c3-5d8b7a2829b9?j=3DeyJ1Ij= oiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Lovable: https://lovable.dev/ [ https://substack.com/redirect/fae= 49b24-29bb-434c-b998-20ba866ec635?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822= j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Building Lovable: $10M ARR in 60 days with 15 people | Anton Osik= a (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable= -anton-osika [ https://substack.com/redirect/9a41feee-11a0-4e89-93ff-0d7b0b= a2d060?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U = ] =E2=80=A2 Runway Game Worlds: https://play.runwayml.com/login [ https://sub= stack.com/redirect/545d7588-ddb4-4e71-9765-c3b835b9b5f8?j=3DeyJ1IjoiM2dmeXZ= tIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Sesame: https://www.sesame.com [ https://substack.com/redirect/38= ddad8d-1afa-4dec-84b2-7eab01fdc036?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82= 2j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 NotebookLM: https://notebooklm.google [ https://substack.com/redi= rect/3048353d-4d4b-46d4-8a41-54934f7317d8?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObq= ArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Salesforce: https://www.salesforce.com [ https://substack.com/red= irect/cf3ee657-5cab-4d78-a4f3-8fb0e575e9c2?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFOb= qArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Andrew Ofstad on LinkedIn: https://www.linkedin.com/in/aofstad/ [= https://substack.com/redirect/a79ada0b-a51c-43bd-be0b-4ff90fccf039?j=3DeyJ= 1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Stripe: https://stripe.com/ [ https://substack.com/redirect/7d4de= f0e-49bb-48da-93de-1f63db55f064?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-= jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Eames chair: https://en.wikipedia.org/wiki/Eames_Lounge_Chair [ h= ttps://substack.com/redirect/5d1bd42d-627d-45ff-bad9-5c8044dc1765?j=3DeyJ1I= joiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 OpenAI=E2=80=99s CPO on how AI changes must-have skills, moats, c= oding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, T= witter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai [ https://su= bstack.com/redirect/0cbb9a73-6150-45e9-a9f4-74efa3f8737a?j=3DeyJ1IjoiM2dmeX= ZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Anthropic=E2=80=99s CPO on what comes next | Mike Krieger (co-fou= nder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres= -what-comes-next [ https://substack.com/redirect/e2533c4b-95ea-4f25-b535-8d= 7082cb192c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l= 24U ] =E2=80=A2 IDEO design thinking: https://designthinking.ideo.com/ [ https://= substack.com/redirect/858c02a5-fcd1-4b6d-82fa-4f8086ba467c?j=3DeyJ1IjoiM2dm= eXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Brian Chesky=E2=80=99s new playbook: https://www.lennysnewsletter= =2Ecom/p/brian-cheskys-contrarian-appro= ach [ https://substack.com/redirect/60= fe0039-1724-43bb-8ac9-8a8fc4aa2579?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82= 2j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 The Studio on AppleTV+: https://tv.apple.com/us/show/the-studio/u= mc.cmc.7518algxc4lsoobtsx30dqb52 [ https://substack.com/redirect/7fb947cf-c= 623-4ff0-842b-ce6da1c75dfa?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48= _jCfgM3m0rbAsF0l24U ] =E2=80=A2 Silicon Valley on HBOMax: https://www.hbomax.com/shows/silicon-va= lley/b4583939-e39f-4b5c-822d-5b6cc186172d [ https://substack.com/redirect/3= 1746cc3-4f99-4c94-a315-dad431baee19?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP8= 22j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Self Edge: https://www.selfedge.com/ [ https://substack.com/redir= ect/b8e3eee3-e6e2-45e0-9772-deac5eea1438?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqA= rDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Studio D=E2=80=99Artisan: https://www.selfedge.com/studio-dartisa= n [ https://substack.com/redirect/79a9340e-de07-47ef-ba5c-9ff5ccc5afca?j=3D= eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Whitesville T-shirt: https://store.toyo-enterprise.co.jp/shopbran= d/ct48/ [ https://substack.com/redirect/0d687cad-fc44-4710-a2b6-5d7b4f27313= 4?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] =E2=80=A2 Guest Series | Dr. Paul Conti: How to Understand & Assess Your Me= ntal Health: https://www.hubermanlab.com/episode/guest-series-dr-paul-conti= -how-to-understand-and-assess-your-mental-health [ https://substack.com/red= irect/185e4a29-1e25-408f-9dac-38f3bb4dda39?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFOb= qArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] Recommended books: =E2=80=A2 Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slo= w-Daniel-Kahneman/dp/0374533555 [ https://substack.com/redirect/e81047b3-5a= 79-45ab-836a-ab22d01bce4c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_= jCfgM3m0rbAsF0l24U ] =E2=80=A2 The Three-Body Problem: https://www.amazon.com/Three-Body-Problem= -Cixin-Liu/dp/0765382032 [ https://substack.com/redirect/3e997d14-d9e4-44d6= -8111-9d7b21f1daf5?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m= 0rbAsF0l24U ] =E2=80=A2 Trauma: The Invisible Epidemic: How Trauma Works and How We Can H= eal From It: https://us.amazon.com/Trauma-Invisible-Epidemic-Works-Heal/dp/= 1683647351/ [ https://substack.com/redirect/dd3780ef-4161-47d7-aaa7-e5597b5= 9efa1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ] Production and marketing by https://penname.co/ [ https://substack.com/redi= rect/45d9af0a-b268-45d0-a876-5379172438bc?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObq= ArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]. For inquiries about sponsoring the po= dcast, email podcast@lennyrachitsky.com [ mailto:podcast@lennyrachitsky.com= ]. Lenny may be an investor in the companies discussed. My biggest takeaways from this conversation:... Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly93d3cubGVubnl= zbmV3c2xldHRlci5jb20vYWN0aW9uL2Rpc2FibGVfZW1haWw_dG9rZW49ZXlKMWMyVnlYMmxrSW= pveU1Ea3dNVGMwTWpZc0luQnZjM1JmYVdRaU9qRTNNVGt3TkRFNU15d2lhV0YwSWpveE56VTJOa= k00TnpBd0xDSmxlSEFpT2pFM09EZ3hOelEzTURBc0ltbHpjeUk2SW5CMVlpMHhNRGcwTlNJc0lu= TjFZaUk2SW1ScGMyRmliR1ZmWlcxaGFXd2lmUS44ZVBYeXV2enJ3T1ZlUzRxMzFaWDRGbmluVVd= TSmRfR1JjUlkzSFA2SG9VIiwicCI6MTcxOTA0MTkzLCJzIjoxMDg0NSwiZiI6dHJ1ZSwidSI6Mj= A5MDE3NDI2LCJpYXQiOjE3NTY2Mzg3MDAsImV4cCI6MjA3MjIxNDcwMCwiaXNzIjoicHViLTAiL= CJzdWIiOiJsaW5rLXJlZGlyZWN0In0.U0ZLCg5K4L5jkXIMw-qSh_WuH40M4XAuOGlzf4IhjsQ? --b3983d28bf07eb02482d9d483ed9873aba3ddbb687263311013485e132a1 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable How we restructured Airt= able’s entire org for AI | Howie Liu (co-founder and CEO) @media (max-width: 1024px) { .typography .pullquote-align-left, .typography.editor .pullquote-align-left, .typography .pullquote-align-right, .typography.editor .pullquote-align-right, .typography .pullquote-align-wide, .typography.editor .pullquote-align-wide, .typography .pullquote-align-center, .typography.editor .pullquote-align-center { float: none; 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} .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ= e { display: block; } } @media (min-width: 350px) { .audio-player-wrapper-fancy .audio-player .audio-player-substack-logo { display: block; } .audio-player-wrapper-fancy .audio-player .audio-player-title { margin-top: 16px; } .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai= ner { padding-top: 15%; width: 15%; display: block; } .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ= e { display: block; } .audio-player-wrapper-fancy .audio-player .audio-player-substack-logo { display: block; } } @media (min-width: 350px) { .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai= ner { padding-top: 25%; width: 25%; display: block; } .audio-player-wrapper-fancy .audio-player .btn-group { display: flex; } .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ= e { display: block; } } @media (min-width: 400px) { .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai= ner { padding-top: 40%; width: 40%; } } @media (max-width: 400px) { .audio-player-wrapper-fancy .audio-player .btn-group { margin-top: 12px; } .audio-player-wrapper-fancy .audio-player .btn-group .button { font-size: 13px; padding: 6px 12px; height: auto; margin-top: 10px; } } @media (min-width: 600px) { .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai= ner { padding-top: 55%; width: 55%; } } @media (max-width: 650px) { .poll-editor-modal { min-width: calc(100% - 20px); } } @media (max-width: 750px) { .poll-embed .poll-anchor-target .poll-anchor-copy-button { left: 8px; top: 45px; } }3D""
Listen now | 🎙️ Airtable’s founder on becoming an= IC again, why he split his company into “fast thinking” and &#= 8220;slow thinking” teams, and the specific skills product managers n= eed to thrive in the AI era
͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;͏     ­͏     ­͏   &= #8199; ­͏     ­͏     ­͏=     ­͏     ­͏     = 73;͏     ­͏     ­͏   &#= 8199; ­͏     ­͏     ­͏ =     ­͏     ­͏     = 3;͏     ­͏     ­͏   = 199; ­͏     ­͏     ­͏ &= nbsp;   ­͏     ­͏     ­= ;͏     ­͏     ­͏   Q= 99; ­͏     ­͏     ­͏ &n= bsp;   ­͏     ­͏     ­= ͏     ­͏     ­͏   ̳= 9; ­͏     ­͏     ­͏ &nb= sp;   ­͏     ­͏     ­&= #847;     ­͏     ­͏    = ; ­͏     ­͏     ­͏ &nbs= p;   ­͏     ­͏     ­&#= 847;     ­͏     ­͏    = ­͏     ­͏     ­͏  = ;   ­͏     ­͏     ­= 47;     ­͏     ­͏     = ­͏     ­͏     ­͏  =   ­͏     ­͏     ­T= 7;     ­͏     ­͏     &= #173;͏     ­͏     ­͏   =   ­͏     ­͏     ­͏= ;     ­͏     ­͏     &#= 173;
<= /td>
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3D"Lenny's
How we restructured Airtable&= #8217;…
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3D""<= a class=3D"pencraft pc-reset color-white-rGgpJs line-height-20-t4M0El font-= meta-MWBumP size-11-NuY2Zx weight-regular-mUq6Gb transform-uppercase-yKDgcq= reset-IxiVJZ meta-EgzBVA" href=3D"https://substack.com/app-link/post?publi= cation_id=3D10845&post_id=3D171904193&utm_source=3Dpodcast-email&play_audio= =3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substack&token=3DeyJ1c2VyX2= lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE3MTkwNDE5MywiaWF0IjoxNzU2NjM4NzAwLCJleHAiO= jE3NTkyMzA3MDAsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.jhJCD= -_dppUP8XXMb4dc5H0ToPLwavlCF5EAw7RofHY&utm_source=3Dsubstack&utm_medium=3De= mail&utm_content=3Dplay_card_preview_link#play" style=3D"list-style: none;c= olor: rgb(255,255,255);text-decoration: unset;margin: 0;font-size: 11px;lin= e-height: 20px;font-family: 'SF Compact',-apple-system,system-ui,-apple-sys= tem,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple = Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: 400;text-trans= form: uppercase;letter-spacing: .2px;">Preview
0:001:40:413D""
 
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Listen now
<= /td>
 

How we restructured Airtable’s entire org for AI | Howie Liu (= co-founder and CEO)

🎙️ Airtable’s founder on becom= ing an IC again, why he split his company into “fast thinking” = and “slow thinking” teams, and the specific skills product mana= gers need to thrive in the AI era

<= table role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" c= ellpadding=3D"0">
Lenny Rachitsky
&#= 8729;
Preview
=
 
<= td width=3D"8" style=3D"min-width: 8px">
= 3D""
=3D""
=3D""
=3D""
READ IN APP3D""
= =  

Jump to the best parts:

  • (08:07) → CEOs sho= uld become “IC CEOs”— leade= rs who roll up their sleeves and engage directly with building, coding, and= experimenting

  • (21:38) → Airtable re= organized into two groups: a fast-thinking AI platform team<= /strong> shipping bold, weekly product releases, and a slow-thinking group making deliberate, long-term infrastruc= ture bets

  • = (40:20) → Why Howie urges = PMs, engineers, and designers to play with AI products daily= , not just read about them

=

🎧 Prefer audio? Apple →<= span> | Spotify →

Brought to you by:

=
3D""

DX—The develope= r intelligence platform designed by leading researchers

Claude.ai—The AI for problem = solvers and enterprise

Howie Liu is the co-founder and CEO of Airtable, the no-code platform valued= at around $12 billion. After a viral tweet declared “Airtable is dea= d” based on incorrect data, Howie led a radical transformation: reorg= anizing the entire company around AI, becoming an “IC CEO” who = codes daily, and achieving over $100 million in free cash flow.

<= p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-s= ize: 16px;">What you’ll learn:

  • The= “fast thinking” vs. “slow thinking” team structure= that lets Airtable ship AI features weekly (inspired by Daniel Kahneman)

  • Why Howie uses AI = hourly (not daily) and is Airtable’s #1 inference-cost user globally<= /p>

  • Why CEOs must bec= ome ICs again in the AI era (and how to restructure your calendar to make i= t possible)

  • Why &= #8220;playing” with AI tools should be mandatory—Howie tells em= ployees to cancel all meetings for a week to experiment

  • The specific skills product manage= rs, engineers, and designers need to develop to succeed in the AI era

  • Why evals can kill in= novation (and when to use “vibes” instead)

Where to find Howie Liu

= 226; X: https://x.com/howietl

• LinkedIn: https:/= /www.linkedin.com/in/howieliu/

• Email: howie@= airtable.com

In this episode, we cov= er:

(00:00) Introduction to Howie Liu and Air= table

(04:05) The “Airtable is de= ad” viral tweet controversy

(08:07) The rise of IC CEOs

(10:57) AI’= ;s paradigm shift in product development

(16:27) Specific changes Airtable has made

(= 21:= 38) Fast- and slow-thinking teams

(<= /span>32:5= 7) The emergence of new form factors in AI models

(34:48) Airtable’s vision and philosophy<= /p>

(40:20) Empowering teams with AI tools<= /p>

(46:50) Encouraging experimentation and play

(50:55) Cross-functional skills in produ= ct teams

(01:03:35) The importance of e= vals and open-ended testing

(01:08:06) = Key strategies for AI-driven success

(<= a href=3D"https://substack.com/redirect/eb75be19-574e-4638-afaa-7f12c7f35a1= 4?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel= =3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">01:12:43) Counterintuitive startup wisdom

(01:22:= 21) Don't step away from the details that you love

(01:25:50) Advice for aspiring engineers and designer= s

(01:30:00) Lightning round and final = thoughts

Referenced:

• Airtable: https://www.airtable.com/

• All In podcast: https://allin.com/

• Nikita Bier on X: https://x.com/nikitabier

• Figma: https://www.figma.com/

• The AI-native startup: 5 products, 7-figure revenue, 100% AI-writ= ten code | Dan Shipper (co-founder and CEO of Every): https://www.lennysnewsle= tter.com/p/inside-every-dan-shipper

• Every= : h= ttps://every.to/

• Cursor: https://cursor.co= m/

• The rise of Cursor: The $300M ARR AI t= ool that engineers can’t stop using | Michael Truell (co-founder and = CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell=

• Windsurf: https://windsurf.com/

• Building a magical AI code editor used by over 1 million= developers in four months: The untold story of Windsurf | Varun Mohan (co-= founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-winds= urf-varun-mohan

• Rippling: https://www.rippl= ing.com/

• Omni: https://www.airtable.com/lp/a= i-psu-plp

• How ChatGPT accidentally became= the fastest-growing product in history | Nick Turley (Head of ChatGPT at O= penAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley

<= p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-s= ize: 16px;">• Palantir: https://www.palantir.com/

• Harvey: https://www.harvey.ai/

&#= 8226; v0: https://v0.dev/

• Everyone’s a= n engineer now: Inside v0’s mission to create a hundred million build= ers | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guille= rmo-rauch

• Replit: https://replit.com/

• Behind the product: Replit | Amjad Masad (co-fo= under and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-a= mjad-masad

• Lovable: https://lovable.dev/=

• Building Lovable: $10M ARR in 60 days with 1= 5 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/= p/building-lovable-anton-osika

• Runway Gam= e Worlds: https://play.runwayml.com/login

• Se= same: https://www.sesame.com

• NotebookLM: https:= //notebooklm.google

• Salesforce: https://ww= w.salesforce.com

• Andrew Ofstad on LinkedI= n: = https://www.linkedin.com/in/aofstad/

• Stri= pe: https://stripe.com/

• Eames chair: = https://en= =2Ewikipedia.org/wiki/Eames_Lounge_Cha= ir

• Op= enAI’s CPO on how AI changes must-have skills, moats, coding, startup= playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://= www.lennysnewsletter.com/p/kevin-weil-open-ai

= 226; Anthropic’s CPO on what comes next | Mike Krieger (co-founder of= Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-come= s-next

• IDEO design thinking: https://design= thinking.ideo.com/

• Brian Chesky’s n= ew playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-appro= ach

• The Studio on A= ppleTV+: https://tv.apple.com/us/show/the-studio/umc.cmc.7518algxc4lsoobtsx30d= qb52

• Silicon Valley on HBOMax: https://www.hbomax.com/shows/silicon-valley/b4583939-e39f-4b5c-822= d-5b6cc186172d

• Self Edge: https://www.selfe= dge.com/

• Studio D’Artisan: <= a href=3D"https://substack.com/redirect/79a9340e-de07-47ef-ba5c-9ff5ccc5afc= a?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel= =3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://ww= w.selfedge.com/studio-dartisan

• Whitesvill= e T-shirt: https://store.toyo-enterprise.co.jp/shopbrand/ct48/

• Guest Series | Dr. Paul Conti: How to Understand & A= ssess Your Mental Health: https://www.hubermanlab.com/episode/guest-series-dr-= paul-conti-how-to-understand-and-assess-your-mental-health

Recommended books:

• <= /span>Thinking, Fast and Slow: https://www.amazon.com/Thinking-= Fast-Slow-Daniel-Kahneman/dp/0374533555

• <= /span>The Three-Body Problem: https://www.amazon.com/Three-Body= -Problem-Cixin-Liu/dp/0765382032

• <= em>Trauma: The Invisible Epidemic: How Trauma Works and How We Can Heal Fro= m It: https://us.amazon.com/Trauma-Invisible-Epidemic-Works-Heal/dp= /1683647351/

Production and marketing by https://penname.c= o/. For inquiries about sponsoring the podcast, email podcast@lennyr= achitsky.com.

Lenny may be an investor= in the companies discussed.

My biggest tak= eaways from this conversation:...

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