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Subject: =?UTF-8?q?How_to_show_up_in_any_room_with_a_low_heart_rate:_Silicon_Valle?=
 =?UTF-8?q?y=E2=80=99s_missing_etiquette_playbook_|_Sam_Lessin?=
From: Lenny's Newsletter <lenny@substack.com>
To: Hidden Recipient <hidden@emailshot.io>
Date: Thu, 15 Jan 2026 13:32:15 +0000
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View this post on the web at https://www.lennysnewsletter.com/p/silicon-val=
leys-missing-etiquette-playbook

Sam Lessin is a partner at Slow Ventures, a former VP of Product at Faceboo=
k, and a two-time founder who=E2=80=99s now teaching etiquette to Silicon V=
alley=E2=80=99s founders. In this unconventional episode, Sam explains why =
proper etiquette has become a vital skill for founders in 2026=E2=80=94espe=
cially as technology becomes more central to society and trust becomes hard=
er to build. His etiquette book and courses have become surprisingly popula=
r, teaching founders how to =E2=80=9Cshow up in a room with a low heart rat=
e=E2=80=9D and quickly build trust.
Listen on YouTube [ https://substack.com/redirect/ca1c8308-3612-41bd-a644-5=
cb86cffde10?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0=
l24U ], Spotify [ https://substack.com/redirect/56788b34-60bd-458f-aaa5-60b=
4f4612dd1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l2=
4U ], and Apple Podcasts [ https://substack.com/redirect/a2660f69-ee0a-404c=
-9a59-bc95e28681f1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m=
0rbAsF0l24U ]
We discuss:
Why etiquette matters
Sam=E2=80=99s framework for showing up confidently, with a low heart rate, =
in any room
How to navigate introductions, small talk, meetings, and meals like a pro
Simple hacks for remembering names and handling awkward social situations
30+ specific etiquette tips
Brought to you by:
10Web [ https://substack.com/redirect/3418e7ad-a507-410c-9ef1-3b6452c29b79?=
j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]=E2=80=
=94Vibe-coding platform as an API
DX [ https://substack.com/redirect/5fbff447-baf1-4624-8590-c4633379924c?j=
=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]=E2=80=
=94The developer intelligence platform designed by leading researchers
WorkOS [ https://substack.com/redirect/49b4956c-2489-4808-b044-df87f29a31de=
?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]=E2=
=80=94Modern identity platform for B2B SaaS, free up to 1 million MAUs
Where to find Sam Lessin:
=E2=80=A2 X: https://x.com/lessin [ https://substack.com/redirect/a6bf153a-=
c86b-4803-8eee-95db84cb56d1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN4=
8_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 LinkedIn: https://www.linkedin.com/in/wlessin [ https://substack.=
com/redirect/ec1d0e1d-abec-4bec-a8fa-f70fc1461292?j=3DeyJ1IjoiM2dmeXZtIn0.x=
u76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Website: https://www.wlessin.com [ https://substack.com/redirect/=
d5db2e3d-ee3a-44a7-8655-dac84548bcbd?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP=
822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Podcast: https://moreorlesspod.com [ https://substack.com/redirec=
t/bea27286-e6fa-44fd-8dcc-6bbe1f329ed3?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArD=
fP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Lettermeme: https://lettermeme.com/lessin [ https://substack.com/=
redirect/bad0c21f-ba8e-4108-865e-2f912a41b1f1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u=
FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
Referenced:
=E2=80=A2 Y Combinator: https://www.ycombinator.com [ https://substack.com/=
redirect/5b65d1ed-d958-471a-a98d-8c38f71afa34?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u=
FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Kleiner Perkins: https://www.kleinerperkins.com [ https://substac=
k.com/redirect/eb3c1e76-ea0a-4572-8143-12a468dcf948?j=3DeyJ1IjoiM2dmeXZtIn0=
=2Exu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 =E2=80=9CLose Yourself=E2=80=9D by Eminem on Spotify: https://ope=
n.spotify.com/track/7MJQ9Nfxzh8LPZ9e9u68Fq [ https://substack.com/redirect/=
af62276a-0f01-4ac3-8c6f-a0cb8ea57cab?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP=
822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Alison Gopnik on Childhood Learning, AI as a Cultural Technology,=
 and Rethinking Nature vs. Nurture: https://conversationswithtyler.com/epis=
odes/alison-gopnik [ https://substack.com/redirect/1dc49d4e-e1c2-40b4-b427-=
20ab2352bd07?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF=
0l24U ]
=E2=80=A2 Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan [ htt=
ps://substack.com/redirect/3e8b91f0-ab57-43a1-a725-05ccb9eb8561?j=3DeyJ1Ijo=
iM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Bain & Company: https://www.bain.com [ https://substack.com/redir=
ect/9188a2e3-2700-4d7c-a92b-443c13fc4ed6?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqA=
rDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Evernote: https://evernote.com [ https://substack.com/redirect/64=
36e04e-6fc9-4840-895d-f0d43cc4a3b7?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82=
2j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Calendly: https://calendly.com [ https://substack.com/redirect/a4=
b6cca0-7107-48bd-964b-39dd5a07c1a5?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82=
2j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Morning Brew: https://www.morningbrew.com [ https://substack.com/=
redirect/99c2975d-cd79-48bf-b921-05b6f97885c8?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u=
FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Cursor: https://cursor.com [ https://substack.com/redirect/8ee62b=
a9-aa08-4793-bce3-fed3f247debc?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-j=
nN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 The rise of Cursor: The $300M ARR AI tool that engineers can=E2=
=80=99t stop using | Michael Truell (co-founder and CEO): https://www.lenny=
snewsletter.com/p/the-rise-of-cursor-michael-truell [ https://substack.com/=
redirect/19171e25-8ab6-4fd1-9ded-7df8a8ffd31c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u=
FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 DigitalOcean: https://www.digitalocean.com [ https://substack.com=
/redirect/57e59a2a-31e2-4d94-a408-a3736ff273ab?j=3DeyJ1IjoiM2dmeXZtIn0.xu76=
uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Cloudflare: https://www.cloudflare.com [ https://substack.com/red=
irect/eb21a8b5-ecc9-48d7-8373-4c9aa134ee14?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFOb=
qArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 SpaceX: https://www.spacex.com [ https://substack.com/redirect/27=
b6c6c4-1707-4983-9f96-5fdcfe2a6dea?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP82=
2j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Marc Andreessen on X: https://x.com/pmarca [ https://substack.com=
/redirect/09d70585-592d-45d9-b8bf-dc37a0e46799?j=3DeyJ1IjoiM2dmeXZtIn0.xu76=
uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Landman on Prime Video: https://www.amazon.com/Landman-Season-1/d=
p/B0D4D8RTMD [ https://substack.com/redirect/8024477d-5622-44c2-84e2-84d9de=
0cbb02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U =
]
=E2=80=A2 Dave Morin on X: https://x.com/davemorin [ https://substack.com/r=
edirect/fd668cce-6a88-4d91-868b-241734824697?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uF=
ObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
Recommended books:
=E2=80=A2 Modern Etiquette in Technology, Finance, Society, and at Home: A =
Slow Ventures Handbook: https://www.amazon.com/Modern-Etiquette-Technology-=
Finance-Society-ebook/dp/B0G4HSKSY5 [ https://substack.com/redirect/f33079b=
7-8c02-42cd-b333-d4a231397b97?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jn=
N48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Life, the Universe and Everything: https://www.amazon.com/Univers=
e-Everything-Hitchhikers-Guide-Galaxy-ebook/dp/B001ODEQ7A [ https://substac=
k.com/redirect/7ea09081-4e6b-490c-a311-220e44d7257b?j=3DeyJ1IjoiM2dmeXZtIn0=
=2Exu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 The Ancient City: A Study on the Religion, Laws, and Institutions=
 of Greece and Rome: https://www.amazon.com/Ancient-City-Religion-Instituti=
ons-Greece/dp/0801823048 [ https://substack.com/redirect/061433c0-3332-497b=
-8e7e-5b70948e07f4?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m=
0rbAsF0l24U ]
=E2=80=A2 Man=E2=80=99s Search for Meaning: https://www.amazon.com/Mans-Sea=
rch-Meaning-Viktor-Frankl-ebook/dp/B009U9S6FI [ https://substack.com/redire=
ct/24be0826-a19f-4795-a9b0-f1a459559979?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqAr=
DfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 Area 51: An Uncensored History of America=E2=80=99s Top Secret Mi=
litary Base: https://www.amazon.com/Area-51-Uncensored-Americas-Military-eb=
ook/dp/B004THU68Q [ https://substack.com/redirect/4a8baa6a-0c34-4677-b8d3-5=
011a4f38353?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0=
l24U ]
=E2=80=A2 The Lessons of History: https://www.amazon.com/Lessons-History-Wi=
ll-Durant/dp/143914995X [ https://substack.com/redirect/2638e24b-8ffa-412e-=
b605-597d9b8d4a94?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0=
rbAsF0l24U ]
=E2=80=A2 The Fish That Ate the Whale: The Life and Times of America=E2=80=
=99s Banana King: https://www.amazon.com/Fish-That-Ate-Whale-Americas/dp/12=
50033314 [ https://substack.com/redirect/140de59b-ffe0-4200-b978-c7c0ced514=
b1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]
=E2=80=A2 The Last Kings of Shanghai: The Rival Jewish Dynasties That Helpe=
d Create Modern China: https://www.amazon.com/Last-Kings-Shanghai-Jewish-Dy=
nasties/dp/0735224439 [ https://substack.com/redirect/538e384c-c125-450a-8d=
6a-0ebf2ef501e6?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rb=
AsF0l24U ]
Production and marketing by https://penname.co/ [ https://substack.com/redi=
rect/1c3f8001-cc17-493f-bafc-4e4db7c08198?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObq=
ArDfP822j-jnN48_jCfgM3m0rbAsF0l24U ]. For inquiries about sponsoring the po=
dcast, email podcast@lennyrachitsky.com [ mailto:podcast@lennyrachitsky.com=
 ].
Lenny may be an investor in the companies discussed.
My biggest takeaways from this conversation:...

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get.show-subscribe .subscription-widget-subscribe .button,
  .typography .markup div.subscription-widget-wrap-editor .subscription-wid=
get.show-subscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.subscription-widget-wrap-editor .subscript=
ion-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography .markup div.captioned-button-wrap .subscription-widget.show-s=
ubscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.captioned-button-wrap .subscription-widget=
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    padding: 10px 12px;
    min-width: 110px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed,
  .typography.editor .markup .twitter-embed,
  .typography .markup .tweet,
  .typography.editor .markup .tweet {
    padding: 12px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed .tweet-text,
  .typography.editor .markup .twitter-embed .tweet-text,
  .typography .markup .tweet .tweet-text,
  .typography.editor .markup .tweet .tweet-text {
    font-size: 14px;
    line-height: 20px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed .tweet-photos-container.two,
  .typography.editor .markup .twitter-embed .tweet-photos-container.two,
  .typography .markup .tweet .tweet-photos-container.two,
  .typography.editor .markup .tweet .tweet-photos-container.two,
  .typography .markup .twitter-embed .tweet-photos-container.three,
  .typography.editor .markup .twitter-embed .tweet-photos-container.three,
  .typography .markup .tweet .tweet-photos-container.three,
  .typography.editor .markup .tweet .tweet-photos-container.three,
  .typography .markup .twitter-embed .tweet-photos-container.four,
  .typography.editor .markup .twitter-embed .tweet-photos-container.four,
  .typography .markup .tweet .tweet-photos-container.four,
  .typography.editor .markup .tweet .tweet-photos-container.four {
    height: 200px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed a.expanded-link .expanded-link-img,
  .typography.editor .markup .twitter-embed a.expanded-link .expanded-link-=
img,
  .typography .markup .tweet a.expanded-link .expanded-link-img,
  .typography.editor .markup .tweet a.expanded-link .expanded-link-img {
    max-height: 180px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed a.expanded-link .expanded-link-descrip=
tion,
  .typography.editor .markup .twitter-embed a.expanded-link .expanded-link-=
description,
  .typography .markup .tweet a.expanded-link .expanded-link-description,
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ion {
    display: none;
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}
@media screen and (max-width: 650px) {
  .typography .markup .apple-podcast-container,
  .typography.editor .markup .apple-podcast-container {
    width: unset;
  }
}
@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed img.install-substack-app-=
embed-img,
  .typography.editor .markup .install-substack-app-embed img.install-substa=
ck-app-embed-img {
    margin: 0 auto 16px auto;
  }
}
@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed .install-substack-app-emb=
ed-text,
  .typography.editor .markup .install-substack-app-embed .install-substack-=
app-embed-text {
    margin: 0 0 12px 0;
    max-width: 100%;
    width: auto;
    text-align: center;
  }
}
@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed .install-substack-app-emb=
ed-link,
  .typography.editor .markup .install-substack-app-embed .install-substack-=
app-embed-link {
    display: flex;
    justify-content: center;
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}
@media screen and (min-width: 481px) {
  .share-button-container {
    height: 38px;
  }
}
@media screen and (min-width: 481px) {
  .share-button-container a.comment {
    height: 38px;
    line-height: 38px;
    padding-right: 10px;
  }
}
@media screen and (max-width: 480px) {
  .share-button-container .separator {
    display: block;
    margin: 0;
    height: 8px;
    border-left: none;
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}
@media screen and (max-width: 480px) {
  .share-button-container a.share.first img {
    padding-left: 0;
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}
@media screen and (min-width: 481px) {
  .share-button-container a.mobile {
    display: none !important;
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}
@media screen and (min-width: 541px) {
  .settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-co=
ntainer {
    padding: 36px;
    height: 680px;
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}
@media screen and (min-width: 541px) {
  .settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-co=
ntainer .footer {
    position: absolute;
    bottom: 36px;
    margin: 0px;
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}
@media screen and (max-width: 650px) {
  .header-anchor-parent {
    display: none;
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}
@media screen and (max-width: 768px) {
  .post {
    padding: 16px 0 0 0;
  }
}
@media screen and (max-width: 650px) {
  .post .post-header .post-label {
    margin-top: 8px;
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}
@media screen and (max-width: 650px) {
  .post .post-header .meta-author-wrap.alternative-meta .meta-right-column =
=2Epost-meta {
    margin-top: 6px;
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}
@media screen and (max-width: 650px) {
  .post .footer-facepile-container {
    height: 64px;
    padding: 0 16px;
    display: flex;
    align-items: center;
    justify-content: flex-start;
    width: 100%;
  }
}
@media screen and (max-width: 650px) {
  .post .post-footer.use-separators {
    justify-content: center;
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}
@media screen and (max-width: 650px) {
  .post .post-footer.next-prev {
    height: 64px;
    justify-content: space-between;
    box-sizing: border-box;
  }
}
@media screen and (max-width: 650px) {
  .post-contributor-footer .post-contributor-bio-table {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-table-row {
    display: flex;
    flex-direction: row;
  }
  .post-contributor-footer .post-contributor-bio-userhead-cell,
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  .post-contributor-footer .post-contributor-bio-body-cell {
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  .post-contributor-footer .post-contributor-bio-body-table {
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  .post-contributor-footer .post-contributor-bio-body-table-row {
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    margin: 0 0 16px 0;
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    width: auto;
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  .post-contributor-footer .post-contributor-bio-controls {
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  .post-contributor-footer .post-contributor-bio-controls .button.primary {
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}
@media screen and (min-width: 768px) {
  .post-silhouette {
    padding: 32px 0;
  }
}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-title {
    margin-top: 10.44225025px;
    height: 120px;
  }
}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta {
    width: 75%;
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}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta.with-byline-image {
    margin: 20px 0;
  }
}
@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
  .post-meta.alternative-meta .post-meta-item {
    padding-right: 16px;
  }
}
@media screen and (max-width: 370px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
  .post-meta.alternative-meta .post-meta-item {
    font-size: 14px;
  }
}
@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item.guest-author-pu=
blication,
  .post-meta.alternative-meta .post-meta-item.guest-author-publication {
    display: none;
  }
}
@media screen and (max-width: 370px) {
  .post-meta .post-meta-item .post-meta-button {
    height: 36px !important;
    /* important to override in-line height style on emails */
  }
  .post-meta .post-meta-item .post-meta-button .meta-button-label {
    display: none;
  }
  .post-meta .post-meta-item .post-meta-button > svg {
    margin-right: 0;
  }
}
@media screen and (max-width: 370px) {
  .post-meta .post-meta-item {
    font-size: 12px;
  }
}
@media screen and (max-width: 650px) {
  .post .floating-subscribe-button {
    bottom: 20px;
    right: 20px;
  }
}
@media (max-width: 1024px) {
  body .pullquote-align-left,
  body .pullquote-align-right,
  body .pullquote-align-wide,
  body .pullquote-align-center {
    float: none;
    margin: 0 auto;
    width: 100%;
    max-width: 100%;
  }
}
@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
  body .markup table.image-wrapper img,
  body .markup table.kindle-wrapper img {
    max-width: 550px;
  }
}
@media (min-width: 1024px) {
  body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-off=
set-left) {
    margin-left: var(--image-offset-margin);
  }
  body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-off=
set-right) {
    margin-right: var(--image-offset-margin);
  }
}
@media (min-width: 1300px) {
  body .captioned-image-container figure:has(> a.image2-offset-left) {
    margin-left: var(--image-offset-margin);
  }
  body .captioned-image-container figure:has(> a.image2-offset-right) {
    margin-right: var(--image-offset-margin);
  }
}
@media (max-width: 1024px) {
  body {
    /* Disable offset on mobile/tablet */
  }
  body .captioned-image-container figure:has(> a.image2-align-left),
  body .captioned-image-container figure:has(> a.image2-align-right) {
    float: none;
    margin: 1em auto;
    max-width: 100%;
    width: auto;
    padding: 0;
  }
  body .captioned-image-container figure:has(> a.image2-align-left.thefp),
  body .captioned-image-container figure:has(> a.image2-align-right.thefp) =
{
    margin: 1em auto;
  }
  body .captioned-image-container figure:has(> a.image2-offset-left),
  body .captioned-image-container figure:has(> a.image2-offset-right) {
    margin: 1em auto;
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  body .captioned-image-container figure:has(> a.image2-align-left) .image2=
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  body .captioned-image-container figure:has(> a.image2-align-right) .image=
2-inset {
    display: block;
    justify-content: initial;
  }
}
@media (max-width: 768px) {
  body .markup div.sponsorship-campaign-embed {
    margin-top: 24px;
    margin-bottom: 24px;
  }
  body .markup div.sponsorship-campaign-embed:first-child {
    margin-top: 0px;
  }
}
@media screen and (max-width: 650px) {
  body .markup div.youtube-overlay,
  body .markup div.vimeo-overlay {
    display: none !important;
  }
}
@media screen and (max-width: 370px) {
  body .markup div.tiktok-wrap {
    width: calc(95vw - 32px);
    height: calc((95vw - 32px - 2px) / 0.485714);
  }
}
@media screen and (max-width: 650px) {
  body .markup div.embedded-publication-wrap .embedded-publication.show-sub=
scribe {
    padding: 24px;
  }
}
@media screen and (max-width: 650px) {
  body .markup div.subscription-widget-wrap .subscription-widget.show-subsc=
ribe,
  body .markup div.subscription-widget-wrap-editor .subscription-widget.sho=
w-subscribe,
  body .markup div.captioned-button-wrap .subscription-widget.show-subscrib=
e {
    padding: 0px 24px;
  }
}
@media screen and (max-width: 650px) {
  body .markup div.subscription-widget-wrap .subscription-widget.show-subsc=
ribe .subscription-widget-subscribe .button,
  body .markup div.subscription-widget-wrap-editor .subscription-widget.sho=
w-subscribe .subscription-widget-subscribe .button,
  body .markup div.captioned-button-wrap .subscription-widget.show-subscrib=
e .subscription-widget-subscribe .button {
    padding: 10px 12px;
    min-width: 110px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed,
  body .markup .tweet {
    padding: 12px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed .tweet-text,
  body .markup .tweet .tweet-text {
    font-size: 14px;
    line-height: 20px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed .tweet-photos-container.two,
  body .markup .tweet .tweet-photos-container.two,
  body .markup .twitter-embed .tweet-photos-container.three,
  body .markup .tweet .tweet-photos-container.three,
  body .markup .twitter-embed .tweet-photos-container.four,
  body .markup .tweet .tweet-photos-container.four {
    height: 200px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed a.expanded-link .expanded-link-img,
  body .markup .tweet a.expanded-link .expanded-link-img {
    max-height: 180px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed a.expanded-link .expanded-link-description,
  body .markup .tweet a.expanded-link .expanded-link-description {
    display: none;
  }
}
@media screen and (max-width: 650px) {
  body .markup .apple-podcast-container {
    width: unset;
  }
}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed img.install-substack-app-embed-i=
mg {
    margin: 0 auto 16px auto;
  }
}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-text=
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    margin: 0 0 12px 0;
    max-width: 100%;
    width: auto;
    text-align: center;
  }
}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-link=
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    display: flex;
    justify-content: center;
  }
}
@media screen and (min-width: 500px) {
  body .header a.logo {
    width: 42px;
    height: 42px;
    border-radius: 12px;
  }
}
@media screen and (max-width: 420px) {
  body .subscription-receipt table:first-of-type .subscription-amount .subs=
cription-discount {
    width: 72px !important;
  }
}
@media screen and (min-width: 481px) {
  body .share-button-container {
    height: auto;
  }
}
@media screen and (max-width: 480px) {
  body .share-button-container .separator {
    display: block !important;
    margin: 0 !important;
    height: 8px !important;
    border-left: none !important;
  }
}
@media screen and (max-width: 650px) {
  .digest .item .post-meta-item.audience {
    display: none;
  }
}
@media screen and (min-width: 500px) {
  .digest-publication .logo img {
    width: 42px;
    height: 42px;
    border-radius: 8px;
  }
}
@media screen and (max-width: 650px) {
  .comments-page .container .comment-list .collapsed-reply {
    margin-left: calc(10 + 32px - 24px);
  }
}
@media screen and (max-width: 650px) {
  .comment > .comment-list {
    padding-left: 24px;
  }
}
@media screen and (max-width: 650px) {
  .finish-magic-login-modal .modal-content .container {
    padding: 24px 0;
  }
}
@media (max-width: 650px) {
  .reader2-text-b3 {
    line-height: 24px;
  }
}
@media screen and (max-width: 650px) {
  .reader2-text-h4 {
    line-height: 24px;
  }
}
@media screen and (min-width: 541px) {
  .user-profile-modal {
    padding-left: 12px;
    padding-right: 12px;
  }
}
@media screen and (max-width: 650px) {
  .subscribe-widget form.form .sideBySideWrap button.rightButton {
    padding: 10px 12px;
  }
}
@media screen and (min-width: 541px) {
  .pub-icon:hover .logo-hover,
  .feed-item-icon:hover .logo-hover {
    display: block;
  }
}
@media screen and (max-width: 650px) {
  .post-ufi.single-full-width-button .post-ufi-button-wrapper {
    width: 100%;
    padding: 16px;
  }
  .post-ufi.single-full-width-button .post-ufi-button-wrapper:empty {
    display: none;
  }
  .post-ufi.single-full-width-button .post-ufi-button {
    width: 100%;
    justify-content: center;
  }
}
@media screen and (max-width: 768px) {
  .file-embed-wrapper {
    padding: 0;
  }
}
@media screen and (max-width: 768px) {
  .file-embed-wrapper-editor {
    padding: 0;
  }
}
@media screen and (max-width: 768px) {
  .file-embed-wrapper-editor:active {
    padding: 0;
  }
}
@media only screen and (max-width: 650px) {
  .file-embed-button.wide,
  .file-embed-error-button.wide {
    display: none;
  }
}
@media only screen and (min-width: 630px) {
  .file-embed-button.narrow,
  .file-embed-error-button.narrow {
    display: none;
  }
}
@media screen and (min-width: 541px) {
  .audio-player-wrapper .audio-player {
    min-width: 500px;
  }
}
@media screen and (max-width: 650px) {
  .audio-player-wrapper .audio-player .audio-player-progress {
    border-left-width: 16px;
    border-right-width: 16px;
  }
}
@media screen and (max-width: 650px) {
  .audio-player-wrapper .audio-player .audio-player-progress .audio-player-=
progress-bar .audio-player-progress-bar-popup {
    top: -54px;
  }
}
@media screen and (max-width: 650px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-progress {
    border-left-width: 16px;
    border-right-width: 16px;
  }
}
@media screen and (max-width: 650px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-progress .audio-p=
layer-progress-bar .audio-player-progress-bar-popup {
    top: -54px;
  }
}
@media (min-width: 250px) {
  .audio-player-wrapper-fancy .audio-player {
    padding: 32px;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group {
    display: flex;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button:last-of-type=
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    display: block;
  }
}
@media (min-width: 300px) {
  .audio-player-wrapper-fancy .audio-player .btn-group {
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ=
e {
    display: block;
  }
}
@media (min-width: 350px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .audio-player-title {
    margin-top: 16px;
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  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
    padding-top: 15%;
    width: 15%;
    display: block;
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  .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ=
e {
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
    display: block;
  }
}
@media (min-width: 350px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
    padding-top: 25%;
    width: 25%;
    display: block;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group {
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  .audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ=
e {
    display: block;
  }
}
@media (min-width: 400px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
    padding-top: 40%;
    width: 40%;
  }
}
@media (max-width: 400px) {
  .audio-player-wrapper-fancy .audio-player .btn-group {
    margin-top: 12px;
  }
  .audio-player-wrapper-fancy .audio-player .btn-group .button {
    font-size: 13px;
    padding: 6px 12px;
    height: auto;
    margin-top: 10px;
  }
}
@media (min-width: 600px) {
  .audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
    padding-top: 55%;
    width: 55%;
  }
}
@media (max-width: 650px) {
  .poll-editor-modal {
    min-width: calc(100% - 20px);
  }
}
@media (max-width: 750px) {
  .poll-embed .poll-anchor-target .poll-anchor-copy-button {
    left: 8px;
    top: 45px;
  }
}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"https://eotrx.substackcdn.com/open?=
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e-system,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helve=
tica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol=
';font-weight: 400;text-transform: uppercase;white-space: nowrap;letter-spa=
cing: .2px;">0:00</a></td><td width=3D"8" style=3D"min-width:8px;"></td><td=
 style=3D"vertical-align:center;width:100%;"><a href=3D"https://substack.co=
m/app-link/post?publication_id=3D10845&post_id=3D183005286&utm_source=3Dpod=
cast-email&play_audio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substa=
ck&token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE4MzAwNTI4NiwiaWF0Ijox=
NzY4NDg0MzE4LCJleHAiOjE3NzEwNzYzMTgsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3Q=
tcmVhY3Rpb24ifQ.RJ0YjdOZMbRQ_1jit-ihbydL9FE2swU5n6bkDkVArSY&utm_source=3Dsu=
bstack&utm_medium=3Demail&utm_content=3Dplay_card_progress_bar#play" style=
=3D"display:block;background-color:rgba(255,255,255,0.4);border-radius:9999=
px;height:4px;width:100%;"></a></td><td width=3D"8" style=3D"min-width:8px;=
"></td><td style=3D"vertical-align:center;white-space:nowrap;"><a class=3D"=
pencraft pc-reset color-white-rGgpJs line-height-20-t4M0El font-meta-MWBumP=
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yoB reset-IxiVJZ meta-EgzBVA" href=3D"https://substack.com/app-link/post?pu=
blication_id=3D10845&post_id=3D183005286&utm_source=3Dpodcast-email&play_au=
dio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substack&token=3DeyJ1c2V=
yX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE4MzAwNTI4NiwiaWF0IjoxNzY4NDg0MzE4LCJleH=
AiOjE3NzEwNzYzMTgsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.RJ=
0YjdOZMbRQ_1jit-ihbydL9FE2swU5n6bkDkVArSY&utm_source=3Dsubstack&utm_medium=
=3Demail&utm_content=3Dplay_card_duration#play" style=3D"list-style: none;c=
olor: rgb(255,255,255);text-decoration: unset;margin: 0;font-size: 11px;lin=
e-height: 20px;font-family: 'SF Compact',-apple-system,system-ui,-apple-sys=
tem,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple =
Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: 400;text-trans=
form: uppercase;white-space: nowrap;letter-spacing: .2px;">1:26:35</a></td>=
<td width=3D"8" style=3D"min-width:8px;"></td><td width=3D"16" style=3D"min=
-width:16px;"></td><td style=3D"vertical-align:center;"><a href=3D"https://=
substack.com/app-link/post?publication_id=3D10845&post_id=3D183005286&utm_s=
ource=3Dpodcast-email&play_audio=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-pla=
y-on-substack&token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE4MzAwNTI4N=
iwiaWF0IjoxNzY4NDg0MzE4LCJleHAiOjE3NzEwNzYzMTgsImlzcyI6InB1Yi0xMDg0NSIsInN1=
YiI6InBvc3QtcmVhY3Rpb24ifQ.RJ0YjdOZMbRQ_1jit-ihbydL9FE2swU5n6bkDkVArSY&utm_=
source=3Dsubstack&utm_medium=3Demail&utm_content=3Dplay_card_play_button#pl=
ay" data-testid=3D"email-audio-play-button"><img src=3D"https://substackcdn=
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le,f_png,q_auto:good,fl_progressive:st=
eep/https%3A%2F%2Fsubstack.com%2Ficon%2FPlayIconRounded%3Fv%3D4%26height%3D=
48%26fill%3Drgba(255%252C255%252C255%252C0.8)%26stroke%3Dnone%26strokeWidth=
%3D3.6" width=3D"24" height=3D"24" style=3D"border: none;vertical-align: mi=
ddle;max-width: 24px" alt=3D""></a></td><td width=3D"4" style=3D"min-width:=
4px;"></td></tr></tbody></table></td></tr></tbody></table></a><table role=
=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"width:100%;"><tbody><tr><td><div style=3D"font-size: 16px;l=
ine-height: 26px;height: 16px">&nbsp;</div></td></tr><tr height=3D"8"><td><=
/td></tr><tr><td><table role=3D"presentation" width=3D"auto" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" style=3D"width:100%;"><tbody><tr><td sty=
le=3D"vertical-align:middle;width:100%;"><table class=3D"fullWidth-mgXGs7" =
role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" style=3D"box-sizing: border-box;width: 100%;min-height: 40px;pad=
ding-left: 0;padding-right: 0;"><tbody><tr><td class=3D"fullWidth-mgXGs7 em=
ailButtonTd-o2ymya priority_primary-vWRHI0" align=3D"center" style=3D"box-s=
izing: border-box;width: 100%;min-height: 40px;padding-left: 0;padding-righ=
t: 0;border-radius: 8px;background-color: #f47c55;"><a class=3D"fullWidth-m=
gXGs7 emailButtonA-Ktpg7h" href=3D"https://substack.com/app-link/post?publi=
cation_id=3D10845&post_id=3D183005286&utm_source=3Dpodcast-email&play_audio=
=3Dtrue&r=3D3gfyvm&utm_campaign=3Demail-play-on-substack&token=3DeyJ1c2VyX2=
lkIjoyMDkwMTc0MjYsInBvc3RfaWQiOjE4MzAwNTI4NiwiaWF0IjoxNzY4NDg0MzE4LCJleHAiO=
jE3NzEwNzYzMTgsImlzcyI6InB1Yi0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.RJ0Yj=
dOZMbRQ_1jit-ihbydL9FE2swU5n6bkDkVArSY&utm_content=3Dlisten_now_button" sty=
le=3D"box-sizing: border-box;width: 100%;min-height: 40px;padding-left: 0;p=
adding-right: 0;font-family: system-ui,-apple-system,BlinkMacSystemFont,'Se=
goe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emo=
ji','Segoe UI Symbol';font-size: 14px;font-weight: 600;letter-spacing: -.15=
px;border-radius: 8px;padding: 12px 24px;line-height: 1;text-decoration: no=
ne;display: inline-block;color: #ffffff;border: none;"><img src=3D"https://=
substackcdn.com/image/fetch/$s_!iFbw!,w_32,c_scale,f_png,q_auto:good,fl_pro=
gressive:steep/https%3A%2F%2Fsubstack.com%2Ficon%2FHeadphonesIcon%3Fv%3D4%2=
6height%3D32%26stroke%3D%2523ffffff%26strokeWidth%3D2" width=3D"16" height=
=3D"16" style=3D"border: none;vertical-align: middle;max-width: 16px" alt=
=3D""><span style=3D"margin-left:8px;vertical-align:middle;">Listen now</sp=
an></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr he=
ight=3D"8"><td></td></tr><tr><td><div style=3D"font-size: 16px;line-height:=
 26px;height: 16px">&nbsp;</div></td></tr></tbody></table><div class=3D"pos=
t typography" dir=3D"auto" style=3D"--image-offset-margin: -120px;padding: =
32px 0 0 0;font-size: 16px;line-height: 26px;"><div class=3D"post-header" r=
ole=3D"region" aria-label=3D"Post header" style=3D"font-size: 16px;line-hei=
ght: 26px;"><h1 class=3D"post-title published title-X77sOw" dir=3D"auto" st=
yle=3D"direction: auto;text-align: start;unicode-bidi: isolate;color: rgb(5=
4,55,55);font-family: 'SF Pro Display',-apple-system-headline,system-ui,-ap=
ple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,=
'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-w=
ebkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-web=
kit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;appe=
arance: optimizelegibility;margin: 0;line-height: 36px;font-size: 32px;"><a=
 href=3D"https://substack.com/app-link/post?publication_id=3D10845&post_id=
=3D183005286&utm_source=3Dpost-email-title&utm_campaign=3Demail-post-title&=
isFreemail=3Dtrue&r=3D3gfyvm&token=3DeyJ1c2VyX2lkIjoyMDkwMTc0MjYsInBvc3RfaW=
QiOjE4MzAwNTI4NiwiaWF0IjoxNzY4NDg0MzE4LCJleHAiOjE3NzEwNzYzMTgsImlzcyI6InB1Y=
i0xMDg0NSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.RJ0YjdOZMbRQ_1jit-ihbydL9FE2swU5n=
6bkDkVArSY" style=3D"color: rgb(54,55,55);text-decoration: none;">How to sh=
ow up in any room with a low heart rate: Silicon Valley&#8217;s missing eti=
quette playbook | Sam Lessin</a></h1><table class=3D"post-meta" role=3D"pre=
sentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
style=3D"margin: 1em 0;height: 20px;align-items: center;"><tbody><tr><td><t=
able role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" ce=
llpadding=3D"0"><tbody><tr><td><table role=3D"presentation" width=3D"auto" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"ve=
rtical-align:middle;"><div class=3D"pencraft pc-reset color-primary-zABazT =
line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC =
transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA custom-css-email-post-a=
uthor" style=3D"list-style: none;font-size: 11px;line-height: 20px;text-dec=
oration: unset;color: rgb(54,55,55);margin: 0;font-family: 'SF Compact',-ap=
ple-system,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Hel=
vetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symb=
ol';font-weight: 500;text-transform: uppercase;letter-spacing: .2px;"><a cl=
ass=3D"pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-me=
ta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq re=
set-IxiVJZ meta-EgzBVA" style=3D"list-style: none;color: rgb(54,55,55);marg=
in: 0;font-size: 11px;line-height: 20px;font-family: 'SF Compact',-apple-sy=
stem,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica=
,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';fo=
nt-weight: 500;text-transform: uppercase;letter-spacing: .2px;text-decorati=
on: none" href=3D"https://substack.com/@lenny">Lenny Rachitsky</a></div></t=
d></tr></tbody></table></td></tr><tr><td><table role=3D"presentation" width=
=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td s=
tyle=3D"vertical-align:middle;"><div class=3D"pencraft pc-reset color-secon=
dary-ls1g8s line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-me=
dium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA" style=3D"l=
ist-style: none;font-size: 11px;line-height: 20px;text-decoration: unset;co=
lor: rgb(119,119,119);margin: 0;font-family: 'SF Compact',-apple-system,sys=
tem-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,s=
ans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weigh=
t: 500;text-transform: uppercase;letter-spacing: .2px;"><time datetime=3D"2=
026-01-15T13:32:39.588Z">Jan 15</time></div></td><td width=3D"4" style=3D"m=
in-width: 4px"></td><td style=3D"vertical-align:middle;"><table role=3D"pre=
sentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=
<tbody><tr><td style=3D"vertical-align:middle;"><div class=3D"pencraft pc-r=
eset color-secondary-ls1g8s line-height-20-t4M0El font-meta-MWBumP size-11-=
NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-Eg=
zBVA" style=3D"list-style: none;font-size: 11px;line-height: 20px;text-deco=
ration: unset;color: rgb(119,119,119);margin: 0;font-family: 'SF Compact',-=
apple-system,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,H=
elvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Sy=
mbol';font-weight: 500;text-transform: uppercase;letter-spacing: .2px;">&#8=
729;</div></td><td width=3D"4" style=3D"min-width: 4px"></td><td style=3D"v=
ertical-align:middle;"><div class=3D"pencraft pc-reset color-paid-LmY0EP li=
ne-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC tr=
ansform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA" translated=3D"" style=3D=
"list-style: none;font-size: 11px;line-height: 20px;text-decoration: unset;=
color: rgb(94,73,217);margin: 0;font-family: 'SF Compact',-apple-system,sys=
tem-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,s=
ans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weigh=
t: 500;text-transform: uppercase;letter-spacing: .2px;">Preview</div></td><=
/tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></t=
d><td align=3D"right"><table role=3D"presentation" width=3D"auto" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"vertical-al=
ign:middle;"><a href=3D"https://substack.com/@lenny"><img class=3D"custom-c=
ss-email-avatar avatar-QIQ5yR" src=3D"https://substackcdn.com/image/fetch/$=
s_!-SHe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e0=
5bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fafb=
a5161-65bb-4d99-8d6b-cce660917fa1_1540x1540.png" style=3D"box-sizing: borde=
r-box;max-width: 550px;border: none;vertical-align: middle;width: 40px;heig=
ht: 40px;min-width: 40px;min-height: 40px;object-fit: cover;margin: 0px;dis=
play: inline;border-radius: 50%" width=3D"40" height=3D"40"></a></td></tr><=
/tbody></table></td></tr></tbody></table><table class=3D"email-ufi-2-top" r=
ole=3D"presentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" style=3D"border-top: 1px solid rgb(0,0,0,.1);border-bottom: 1px s=
olid rgb(0,0,0,.1);min-width: 100%;"><tbody><tr height=3D"16"><td height=3D=
"16" style=3D"font-size:0px;line-height:0;">&nbsp;</td></tr><tr><td><table =
role=3D"presentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0"><tbody><tr><td><table role=3D"presentation" width=3D"auto" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"vertica=
l-align:middle;"><table role=3D"presentation" width=3D"38" border=3D"0" cel=
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e;max-width: 18px" alt=3D""></a></td></tr></tbody></table></td><td width=3D=
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nt-weight: 500;border: 1px solid rgb(0,0,0,.1);border-radius: 9999px;text-t=
ransform: uppercase;font-size: 12px;line-height: 1;padding: 9px 0;text-deco=
ration: none;color: rgb(119,119,119);min-width: 38px;box-sizing: border-box=
;width: 38px"><img class=3D"icon" src=3D"https://substackcdn.com/image/fetc=
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tion: none;color: rgb(119,119,119);min-width: 38px;box-sizing: border-box;w=
idth: 38px"><img class=3D"icon" src=3D"https://substackcdn.com/image/fetch/=
$s_!_L14!,w_36,c_scale,f_png,q_auto:good,fl_progressive:steep/https%3A%2F%2=
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troke%3D%2523808080%26strokeWidth%3D2" width=3D"18" height=3D"18" style=3D"=
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le=3D"vertical-align:middle;"><table role=3D"presentation" width=3D"38" bor=
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eXMtbWlzc2luZy1ldGlxdWV0dGUtcGxheWJvb2s_dXRtX3NvdXJjZT1zdWJzdGFjayZ1dG1fbWV=
kaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1lbWFpbC1yZXN0YWNrLWNvbW1lbnQmYWN0aW9uPXJlc3=
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kiLCJwIjoxODMwMDUyODYsInMiOjEwODQ1LCJmIjp0cnVlLCJ1IjoyMDkwMTc0MjYsImlhdCI6M=
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color: rgb(119,119,119);min-width: 38px;box-sizing: border-box;width: 38px"=
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none;vertical-align: middle;max-width: 18px" alt=3D""></a></td></tr></tbody=
></table></td></tr></tbody></table></td><td align=3D"right"><table role=3D"=
presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0"><tbody><tr><td style=3D"vertical-align:middle;"><table role=3D"presentat=
ion" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody=
><tr><td align=3D"center"><a class=3D"email-button-outline" href=3D"https:/=
/open.substack.com/pub/lenny/p/silicon-valleys-missing-etiquette-playbook?u=
tm_source=3Demail&redirect=3Dapp-store&utm_campaign=3Demail-read-in-app" st=
yle=3D"font-family: system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Sego=
e UI Symbol';display: inline-block;font-weight: 500;border: 1px solid rgb(0=
,0,0,.1);border-radius: 9999px;text-transform: uppercase;font-size: 12px;li=
ne-height: 12px;padding: 9px 14px;text-decoration: none;color: rgb(119,119,=
119);"><div class=3D"email-button-spacer" style=3D"font-size: 16px;line-hei=
ght: 26px;display: inline-block;vertical-align: middle;max-width: 0;min-hei=
ght: 18px;"></div><span class=3D"email-button-text" style=3D"vertical-align=
: middle;margin-right: 4px">READ IN APP</span><img class=3D"icon text-icon"=
 src=3D"https://substackcdn.com/image/fetch/$s_!ET-_!,w_36,c_scale,f_png,q_=
auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Ficon%2FLucideAr=
rowUpRight%3Fv%3D4%26height%3D36%26fill%3Dnone%26stroke%3D%2523808080%26str=
okeWidth%3D2" width=3D"18" height=3D"18" style=3D"min-width: 18px;min-heigh=
t: 18px;border: none;vertical-align: middle;margin-right: 0;margin-left: 0;=
max-width: 18px" alt=3D""></a></td></tr></tbody></table></td></tr></tbody><=
/table></td></tr></tbody></table></td></tr><tr height=3D"16"><td height=3D"=
16" style=3D"font-size:0px;line-height:0;">&nbsp;</td></tr></tbody></table>=
</div></div><div class=3D"post typography" dir=3D"auto" style=3D"--image-of=
fset-margin: -120px;padding: 32px 0 0 0;font-size: 16px;line-height: 26px;"=
><div class=3D"body markup" dir=3D"auto" style=3D"text-align: initial;font-=
size: 16px;line-height: 26px;width: 100%;word-break: break-word;margin-bott=
om: 16px;"><div class=3D"captioned-image-container-static" style=3D"font-si=
ze: 16px;line-height: 26px;margin: 32px auto;margin-top: 0;"><figure style=
=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D=
"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"1456" style=3D"text-align: center;"><a class=3D"image-link" target=3D=
"_blank" href=3D"https://substack.com/redirect/ca1c8308-3612-41bd-a644-5cb8=
6cffde10?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24=
U" rel=3D"" style=3D"position: relative;flex-direction: column;align-items:=
 center;padding: 0;width: auto;height: auto;border: none;text-decoration: n=
one;display: block;margin: 0;margin-top: 0;margin-bottom: 0;"><img class=3D=
"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-med=
ia.s3.amazonaws.com/public/images/91f1e2e4-1366-4395-bd9c-79a63449500d_1920=
x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null=
,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&=
quot;resizeWidth&quot;:null,&quot;bytes&quot;:2224326,&quot;alt&quot;:null,=
&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&qu=
ot;:&quot;https://youtu.be/KtKJ3A6DWTs&quot;,&quot;belowTheFold&quot;:false=
,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.l=
ennysnewsletter.com/i/183005286?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.=
amazonaws.com%2Fpublic%2Fimages%2F91f1e2e4-1366-4395-bd9c-79a63449500d_1920=
x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot=
;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"309.375" src=3D"http=
s://substackcdn.com/image/fetch/$s_!nvvM!,w_1100,c_limit,f_auto,q_auto:good=
,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2F=
public%2Fimages%2F91f1e2e4-1366-4395-bd9c-79a63449500d_1920x1080.png" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table></figure></div><p style=3D"margin: 0=
 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>=
Sam Lessin</strong><span> is a partner at Slow Ventures, a former VP of Pro=
duct at Facebook, and a two-time founder who&#8217;s now teaching etiquette=
 to Silicon Valley&#8217;s founders. In this unconventional episode, Sam ex=
plains why proper etiquette has become a vital skill for founders in 2026&#=
8212;especially as technology becomes more central to society and trust bec=
omes harder to build. His etiquette book and courses have become surprising=
ly popular, teaching founders how to &#8220;show up in a room with a low he=
art rate&#8221; and quickly build trust.</span></p><div class=3D"pullquote"=
 style=3D"font-size: 16px;line-height: 26px;border-top: 1px solid rgb(0,0,0=
,.1);border-bottom: 1px solid rgb(0,0,0,.1);margin: 32px auto;text-align: c=
enter;"><p style=3D"color: rgb(54,55,55);line-height: 26px;font-size: 16px;=
margin: 32px 0;text-align: center;font-weight: 500;font-style: italic;"><st=
rong><span>Listen on </span><a href=3D"https://substack.com/redirect/ca1c83=
08-3612-41bd-a644-5cb86cffde10?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-j=
nN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decora=
tion: underline;">YouTube</a><span>, </span><a href=3D"https://substack.com=
/redirect/56788b34-60bd-458f-aaa5-60b4f4612dd1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76=
uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55=
,55);text-decoration: underline;">Spotify</a><span>, and </span><a href=3D"=
https://substack.com/redirect/a2660f69-ee0a-404c-9a59-bc95e28681f1?j=3DeyJ1=
IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=
=3D"color: rgb(54,55,55);text-decoration: underline;">Apple Podcasts</a></s=
trong></p></div><h3 class=3D"header-anchor-post" style=3D"position: relativ=
e;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-sys=
tem,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple =
Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-f=
ont-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-app=
earance: optimizelegibility;-moz-appearance: optimizelegibility;appearance:=
 optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-heigh=
t: 1.16em;font-size: 1.375em;">We discuss:</h3><ol style=3D"margin-top: 0;p=
adding: 0;"><li style=3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb(54,5=
5,55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;padding-lef=
t: 4px;font-size: 16px;margin: 0;">Why etiquette matters</p></li><li style=
=3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb(54,55,55);line-height: 26=
px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 16p=
x;margin: 0;">Sam&#8217;s framework for showing up confidently, with a low =
heart rate, in any room</p></li><li style=3D"margin: 8px 0 0 32px;"><p styl=
e=3D"color: rgb(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: bo=
rder-box;padding-left: 4px;font-size: 16px;margin: 0;">How to navigate intr=
oductions, small talk, meetings, and meals like a pro</p></li><li style=3D"=
margin: 8px 0 0 32px;"><p style=3D"color: rgb(54,55,55);line-height: 26px;m=
argin-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;ma=
rgin: 0;">Simple hacks for remembering names and handling awkward social si=
tuations</p></li><li style=3D"margin: 8px 0 0 32px;"><p style=3D"color: rgb=
(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;paddin=
g-left: 4px;font-size: 16px;margin: 0;">30+ specific etiquette tips</p></li=
></ol><div style=3D"font-size: 16px;line-height: 26px;"><hr style=3D"margin=
: 32px 0;padding: 0;height: 1px;background: rgb(0,0,0,.1);border: none;"></=
div><h3 class=3D"header-anchor-post" style=3D"position: relative;font-famil=
y: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMac=
SystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji'=
,'Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothin=
g: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: opt=
imizelegibility;-moz-appearance: optimizelegibility;appearance: optimizeleg=
ibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;fo=
nt-size: 1.375em;">Brought to you by:</h3><div class=3D"captioned-image-con=
tainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto=
;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrap=
per" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-c=
omponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"=
><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" al=
ign=3D"left" width=3D"1456" style=3D"text-align: center;"><a class=3D"image=
-link" target=3D"_blank" href=3D"https://substack.com/redirect/6b94cf08-299=
0-4771-a9ad-20ec81daf843?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_j=
CfgM3m0rbAsF0l24U" rel=3D"" style=3D"position: relative;flex-direction: col=
umn;align-items: center;padding: 0;width: auto;height: auto;border: none;te=
xt-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" da=
ta-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws=
=2Ecom/public/images/daff8815-33a1-449f=
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null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;bel=
owTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quo=
t;:&quot;https://www.lennysnewsletter.com/i/183005286?img=3Dhttps%3A%2F%2Fs=
ubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdaff8815-33a1-449f-=
9946-d65517b90c15_3444x285.png&quot;,&quot;isProcessing&quot;:false,&quot;a=
lign&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D=
"45.32967032967033" src=3D"https://substackcdn.com/image/fetch/$s_!Drl0!,w_=
1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack=
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5517b90c15_3444x285.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><blockquote style=3D"border-left: 4px solid #f47c55;margin: 20px 0=
;padding: 0;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-le=
ft: 20px;line-height: 26px;font-size: 16px;"><strong><a href=3D"https://sub=
stack.com/redirect/3418e7ad-a507-410c-9ef1-3b6452c29b79?j=3DeyJ1IjoiM2dmeXZ=
tIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: =
rgb(54,55,55);text-decoration: underline;">10Web</a></strong><span>&#8212;V=
ibe-coding platform as an API</span></p><p style=3D"margin: 0 0 20px 0;colo=
r: rgb(54,55,55);margin-left: 20px;line-height: 26px;font-size: 16px;"><str=
ong><a href=3D"https://substack.com/redirect/5fbff447-baf1-4624-8590-c46333=
79924c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U"=
 rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">DX</a>=
</strong><span>&#8212;The developer intelligence platform designed by leadi=
ng researchers</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55=
);margin-left: 20px;line-height: 26px;font-size: 16px;"><strong><a href=3D"=
https://substack.com/redirect/49b4956c-2489-4808-b044-df87f29a31de?j=3DeyJ1=
IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=
=3D"color: rgb(54,55,55);text-decoration: underline;">WorkOS</a></strong><s=
pan>&#8212;Modern identity platform for B2B SaaS, free up to 1 million MAUs=
</span></p></blockquote><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55)=
;line-height: 26px;font-size: 16px;"></p><h3 class=3D"header-anchor-post" s=
tyle=3D"position: relative;font-family: 'SF Pro Display',-apple-system-head=
line,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica=
,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';fo=
nt-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing=
: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optim=
izelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color:=
 rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;">Where to find Sam L=
essin:</h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height:=
 26px;font-size: 16px;"><span>&#8226; X: </span><a href=3D"https://substack=
=2Ecom/redirect/a6bf153a-c86b-4803-8ee=
e-95db84cb56d1?j=3DeyJ1IjoiM2dmeXZtIn0.=
xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(5=
4,55,55);text-decoration: underline;">https://x.com/lessin</a></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><span>&#8226; LinkedIn: </span><a href=3D"https://substack.com/redirec=
t/ec1d0e1d-abec-4bec-a8fa-f70fc1461292?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArD=
fP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);tex=
t-decoration: underline;">https://www.linkedin.com/in/wlessin</a></p><p sty=
le=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: =
16px;"><span>&#8226; Website: </span><a href=3D"https://substack.com/redire=
ct/d5db2e3d-ee3a-44a7-8655-dac84548bcbd?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqAr=
DfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);te=
xt-decoration: underline;">https://www.wlessin.com</a></p><p style=3D"margi=
n: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><spa=
n>&#8226; Podcast: </span><a href=3D"https://substack.com/redirect/bea27286=
-e6fa-44fd-8dcc-6bbe1f329ed3?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN=
48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decorati=
on: underline;">https://moreorlesspod.com</a></p><p style=3D"margin: 0 0 20=
px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#8226;=
 Lettermeme: </span><a href=3D"https://substack.com/redirect/bad0c21f-ba8e-=
4108-865e-2f912a41b1f1?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCf=
gM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: un=
derline;">https://lettermeme.com/lessin</a></p><h3 class=3D"header-anchor-p=
ost" style=3D"position: relative;font-family: 'SF Pro Display',-apple-syste=
m-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Hel=
vetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symb=
ol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smo=
othing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance:=
 optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;=
color: rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;"></h3><h3 clas=
s=3D"header-anchor-post" style=3D"position: relative;font-family: 'SF Pro D=
isplay',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'=
Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI E=
moji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialias=
ed;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibil=
ity;-moz-appearance: optimizelegibility;appearance: optimizelegibility;marg=
in: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.3=
75em;">Referenced:</h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);=
line-height: 26px;font-size: 16px;"><span>&#8226; Y Combinator: </span><a h=
ref=3D"https://substack.com/redirect/5b65d1ed-d958-471a-a98d-8c38f71afa34?j=
=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"=
" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.yc=
ombinator.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);li=
ne-height: 26px;font-size: 16px;"><span>&#8226; Kleiner Perkins: </span><a =
href=3D"https://substack.com/redirect/eb3c1e76-ea0a-4572-8143-12a468dcf948?=
j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D=
"" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.k=
leinerperkins.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55=
);line-height: 26px;font-size: 16px;"><span>&#8226; &#8220;Lose Yourself&#8=
221;</span><em> </em><span>by Eminem on Spotify: </span><a href=3D"https://=
substack.com/redirect/af62276a-0f01-4ac3-8c6f-a0cb8ea57cab?j=3DeyJ1IjoiM2dm=
eXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"colo=
r: rgb(54,55,55);text-decoration: underline;">https://open.spotify.com/trac=
k/7MJQ9Nfxzh8LPZ9e9u68Fq</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(5=
4,55,55);line-height: 26px;font-size: 16px;"><span>&#8226; Alison Gopnik on=
 Childhood Learning, AI as a Cultural Technology, and Rethinking Nature vs.=
 Nurture: </span><a href=3D"https://substack.com/redirect/1dc49d4e-e1c2-40b=
4-b427-20ab2352bd07?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3=
m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: under=
line;">https://conversationswithtyler.com/episodes/alison-gopnik</a></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><span>&#8226; Garry Tan on LinkedIn: </span><a href=3D"https://su=
bstack.com/redirect/3e8b91f0-ab57-43a1-a725-05ccb9eb8561?j=3DeyJ1IjoiM2dmeX=
ZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color:=
 rgb(54,55,55);text-decoration: underline;">https://www.linkedin.com/in/gar=
rytan</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-heigh=
t: 26px;font-size: 16px;"><span>&#8226; Bain &amp; Company: </span><a href=
=3D"https://substack.com/redirect/9188a2e3-2700-4d7c-a92b-443c13fc4ed6?j=3D=
eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" s=
tyle=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.bain.=
com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height:=
 26px;font-size: 16px;"><span>&#8226; Evernote: </span><a href=3D"https://s=
ubstack.com/redirect/6436e04e-6fc9-4840-895d-f0d43cc4a3b7?j=3DeyJ1IjoiM2dme=
XZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color=
: rgb(54,55,55);text-decoration: underline;">https://evernote.com</a></p><p=
 style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-si=
ze: 16px;"><span>&#8226; Calendly: </span><a href=3D"https://substack.com/r=
edirect/a4b6cca0-7107-48bd-964b-39dd5a07c1a5?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uF=
ObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,5=
5);text-decoration: underline;">https://calendly.com</a></p><p style=3D"mar=
gin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><s=
pan>&#8226; Morning Brew: </span><a href=3D"https://substack.com/redirect/9=
9c2975d-cd79-48bf-b921-05b6f97885c8?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP8=
22j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-d=
ecoration: underline;">https://www.morningbrew.com</a></p><p style=3D"margi=
n: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><spa=
n>&#8226; Cursor: </span><a href=3D"https://substack.com/redirect/8ee62ba9-=
aa08-4793-bce3-fed3f247debc?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN4=
8_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoratio=
n: underline;">https://cursor.com</a></p><p style=3D"margin: 0 0 20px 0;col=
or: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#8226; The ris=
e of Cursor: The $300M ARR AI tool that engineers can&#8217;t stop using | =
Michael Truell (co-founder and CEO): </span><a href=3D"https://substack.com=
/redirect/19171e25-8ab6-4fd1-9ded-7df8a8ffd31c?j=3DeyJ1IjoiM2dmeXZtIn0.xu76=
uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55=
,55);text-decoration: underline;">https://www.lennysnewsletter.com/p/the-ri=
se-of-cursor-michael-truell</a></p><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;"><span>&#8226; DigitalOcean:=
 </span><a href=3D"https://substack.com/redirect/57e59a2a-31e2-4d94-a408-a3=
736ff273ab?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l=
24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">ht=
tps://www.digitalocean.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb=
(54,55,55);line-height: 26px;font-size: 16px;"><span>&#8226; Cloudflare: </=
span><a href=3D"https://substack.com/redirect/eb21a8b5-ecc9-48d7-8373-4c9aa=
134ee14?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U=
" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">https=
://www.cloudflare.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,5=
5,55);line-height: 26px;font-size: 16px;"><span>&#8226; SpaceX: </span><a h=
ref=3D"https://substack.com/redirect/27b6c6c4-1707-4983-9f96-5fdcfe2a6dea?j=
=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"=
" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.sp=
acex.com</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-he=
ight: 26px;font-size: 16px;"><span>&#8226; Marc Andreessen on X: </span><a =
href=3D"https://substack.com/redirect/09d70585-592d-45d9-b8bf-dc37a0e46799?=
j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D=
"" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://x.com=
/pmarca</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-hei=
ght: 26px;font-size: 16px;"><span>&#8226; </span><em>Landman </em><span>on =
Prime Video: </span><a href=3D"https://substack.com/redirect/8024477d-5622-=
44c2-84e2-84d9de0cbb02?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCf=
gM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: un=
derline;">https://www.amazon.com/Landman-Season-1/dp/B0D4D8RTMD</a></p><p s=
tyle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size=
: 16px;"><span>&#8226; Dave Morin on X: </span><a href=3D"https://substack.=
com/redirect/fd668cce-6a88-4d91-868b-241734824697?j=3DeyJ1IjoiM2dmeXZtIn0.x=
u76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54=
,55,55);text-decoration: underline;">https://x.com/davemorin</a></p><p styl=
e=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 1=
6px;"></p><h3 class=3D"header-anchor-post" style=3D"position: relative;font=
-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,Bl=
inkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color =
Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-sm=
oothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearanc=
e: optimizelegibility;-moz-appearance: optimizelegibility;appearance: optim=
izelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.1=
6em;font-size: 1.375em;">Recommended books:</h3><p style=3D"margin: 0 0 20p=
x 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#8226; =
</span><em>Modern Etiquette in Technology, Finance, Society, and at Home: A=
 Slow Ventures Handbook</em><span>: </span><a href=3D"https://substack.com/=
redirect/f33079b7-8c02-42cd-b333-d4a231397b97?j=3DeyJ1IjoiM2dmeXZtIn0.xu76u=
FObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,=
55);text-decoration: underline;">https://www.amazon.com/Modern-Etiquette-Te=
chnology-Finance-Society-ebook/dp/B0G4HSKSY5</a></p><p style=3D"margin: 0 0=
 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#82=
26; </span><em>Life, the Universe and Everything</em><span>: </span><a href=
=3D"https://substack.com/redirect/7ea09081-4e6b-490c-a311-220e44d7257b?j=3D=
eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" s=
tyle=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.amazo=
n.com/Universe-Everything-Hitchhikers-Guide-Galaxy-ebook/dp/B001ODEQ7A</a><=
/p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fo=
nt-size: 16px;"><span>&#8226; </span><em>The Ancient City: A Study on the R=
eligion, Laws, and Institutions of Greece and Rome</em><span>: </span><a hr=
ef=3D"https://substack.com/redirect/061433c0-3332-497b-8e7e-5b70948e07f4?j=
=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"=
" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.am=
azon.com/Ancient-City-Religion-Institutions-Greece/dp/0801823048</a></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><span>&#8226; </span><em>Man&#8217;s Search for Meaning</em><span=
>: </span><a href=3D"https://substack.com/redirect/24be0826-a19f-4795-a9b0-=
f1a459559979?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF=
0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">=
https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B009U9S6F=
I</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 2=
6px;font-size: 16px;"><span>&#8226; </span><em>Area 51: An Uncensored Histo=
ry of America&#8217;s Top Secret Military Base</em><span>: </span><a href=
=3D"https://substack.com/redirect/4a8baa6a-0c34-4677-b8d3-5011a4f38353?j=3D=
eyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" s=
tyle=3D"color: rgb(54,55,55);text-decoration: underline;">https://www.amazo=
n.com/Area-51-Uncensored-Americas-Military-ebook/dp/B004THU68Q</a></p><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:=
 16px;"><span>&#8226; </span><em>The Lessons of History</em><span>: </span>=
<a href=3D"https://substack.com/redirect/2638e24b-8ffa-412e-b605-597d9b8d4a=
94?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=
=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">https://ww=
w.amazon.com/Lessons-History-Will-Durant/dp/143914995X</a></p><p style=3D"m=
argin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">=
<span>&#8226; </span><em>The Fish That Ate the Whale: The Life and Times of=
 America&#8217;s Banana King</em><span>: </span><a href=3D"https://substack=
=2Ecom/redirect/140de59b-ffe0-4200-b97=
8-c7c0ced514b1?j=3DeyJ1IjoiM2dmeXZtIn0.=
xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(5=
4,55,55);text-decoration: underline;">https://www.amazon.com/Fish-That-Ate-=
Whale-Americas/dp/1250033314</a></p><p style=3D"margin: 0 0 20px 0;color: r=
gb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#8226; </span><em>T=
he Last Kings of Shanghai: The Rival Jewish Dynasties That Helped Create Mo=
dern China</em><span>: </span><a href=3D"https://substack.com/redirect/538e=
384c-c125-450a-8d6a-0ebf2ef501e6?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j=
-jnN48_jCfgM3m0rbAsF0l24U" rel=3D"" style=3D"color: rgb(54,55,55);text-deco=
ration: underline;">https://www.amazon.com/Last-Kings-Shanghai-Jewish-Dynas=
ties/dp/0735224439</a></p><div style=3D"font-size: 16px;line-height: 26px;"=
><hr style=3D"margin: 32px 0;padding: 0;height: 1px;background: rgb(0,0,0,.=
1);border: none;"></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55)=
;line-height: 26px;font-size: 16px;"><span>Production and marketing by </sp=
an><a href=3D"https://substack.com/redirect/1c3f8001-cc17-493f-bafc-4e4db7c=
08198?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24U" =
rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">https:/=
/penname.co/</a><span>. For inquiries about sponsoring the podcast, email <=
/span><a href=3D"https://substack.com/redirect/a4cd0a2e-fb3f-4bf8-982f-5013=
94ce2281?j=3DeyJ1IjoiM2dmeXZtIn0.xu76uFObqArDfP822j-jnN48_jCfgM3m0rbAsF0l24=
U" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">podc=
ast@lennyrachitsky.com</a><span>.</span></p><p style=3D"margin: 0 0 20px 0;=
color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Lenny may be a=
n investor in the companies discussed.</em></p><div style=3D"font-size: 16p=
x;line-height: 26px;"><hr style=3D"margin: 32px 0;padding: 0;height: 1px;ba=
ckground: rgb(0,0,0,.1);border: none;"></div><h2 class=3D"header-anchor-pos=
t" style=3D"position: relative;font-family: 'SF Pro Display',-apple-system-=
headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helve=
tica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol=
';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoot=
hing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: o=
ptimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;co=
lor: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;margin-bottom: 0;=
">My biggest takeaways from this conversation:...</h2></div></div><div clas=
s=3D"paywall paywall-white-background" data-testid=3D"paywall" data-compone=
nt-name=3D"Paywall" role=3D"region" aria-label=3D"Paywall" style=3D"positio=
n: relative;font-family: system-ui,-apple-system,BlinkMacSystemFont,'Segoe =
UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji',=
'Segoe UI Symbol';text-align: center;margin-bottom: 16px;cursor: default;-w=
ebkit-user-select: none;-moz-user-select: none;-ms-user-select: none;user-s=
elect: none;line-height: 26px;font-size: 16px;padding: 32px 24px 16px 24px;=
background: rgb(255,255,255);color: rgb(54,55,55);border-top: solid 2px #f4=
7c55;margin-top: 6px;"><h2 class=3D"paywall-title" style=3D"font-family: 'S=
F Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSyste=
mFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Seg=
oe UI Emoji','Segoe UI Symbol';-webkit-font-smoothing: antialiased;-moz-osx=
-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-ap=
pearance: optimizelegibility;appearance: optimizelegibility;margin: 0 auto;=
color: inherit !important;font-size: 22px;font-weight: 700;line-height: 33p=
x;margin-bottom: 6px;">Subscribe to Lenny's Newsletter to unlock the rest.<=
/h2><p class=3D"paywall-subtitle" style=3D"margin: 0 auto;color: inherit !i=
mportant;font-size: 16px;font-weight: light;line-height: 24px;margin-bottom=
: 24px;">Become a paying subscriber of Lenny's Newsletter to get access to =
this post and other subscriber-only content.</p><div class=3D"paywall-cta" =
style=3D"font-size: 16px;line-height: 26px;margin-top: 0;"><a class=3D"butt=
on primary subscribe-btn" href=3D"https://substack.com/redirect/2/eyJlIjoia=
HR0cHM6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9cG9z=
dCZ1dG1fY2FtcGFpZ249ZW1haWwtY2hlY2tvdXQmbmV4dD1odHRwcyUzQSUyRiUyRnd3dy5sZW5=
ueXNuZXdzbGV0dGVyLmNvbSUyRnAlMkZzaWxpY29uLXZhbGxleXMtbWlzc2luZy1ldGlxdWV0dG=
UtcGxheWJvb2smcj0zZ2Z5dm0mdG9rZW49ZXlKMWMyVnlYMmxrSWpveU1Ea3dNVGMwTWpZc0ltb=
GhkQ0k2TVRjMk9EUTRORE14T0N3aVpYaHdJam94TnpjeE1EYzJNekU0TENKcGMzTWlPaUp3ZFdJ=
dE1UQTRORFVpTENKemRXSWlPaUpqYUdWamEyOTFkQ0o5Lm1nekFxak14SXlvbzdJRmxsa1RVSWc=
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