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Date: Fri, 04 Oct 2024 04:09:13 +0000 (UTC)
From: Tim Herbig <hello@herbig.co>
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Subject: =?UTF-8?B?8J+boO+4jw==?= How to Build a Product Strategy That Fits
 Your =?UTF-8?B?Q29tcGFueeKAmXM=?= Focus
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(
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lqgkvrb6/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby8=3D
)

-->Product Practice #336 (
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6m3nw6bp/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzY=3D
)
Product Practice #336 ( https://newsletter.herbig.co/posts/336 )

**************************************************************
How to Build a Product Strategy That Fits Your Company=E2=80=99s Focus
**************************************************************

READ ON

=E2=80=8BHERBIG.CO (
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)=E2=80=8B

PUBLISHED

Oct 4, 2024

READING TIME

3 min & 14 sec

=E2=80=8BDear es,=E2=80=8B

Besides being decisive (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/8ghqh3ul=
6gmwpmtl/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzU=3D
), another attribute that can determine the value of your Product
Strategy (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/vqh3hmup=
9nzm3wtw/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzI=3D
) is how layered it is.

The best way to think of the interplay between the Company and
Product layers is the magnitude of overlap between each of them:

Is the audience you chose for your Product part of the
prioritized audience by the company?

Is the distribution channel you want to leverage mastered by the
company?

How can you make your offering stand out using the company's
existing differentiators?

So, a critical attribute of a useful Product Strategy is its
ability to fit into the Company Strategy and make coherent
choices that inform the intentional delivery of Features.

Here's how our exemplary b2b SaaS company, Analytico, can make
use of this:

(
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6m3nw6bp/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzY=3D
)
As a company, Analytico had established the route of doing one
thing really, really well ( web eCommerce tracking) through a
fully integrated solution (as opposed to catering to more use
cases through integrations). For the new predictive checkout
optimization features, this meant not getting lost in all the
possibilities of other checkouts: No tiered pricing or
subscriptions.

While stakeholders suggested other checkouts that could be
optimized, the product team could use the established company
focus to narrow its perspective on audiences and problems worth
solving. Among others, they prioritized GDPR compliance and the
ease of use for integrating with web technologies like
Progressive Web Apps (PWAs).

This way, they could reinforce the company's established
strengths and increase the chances of succeeding for

Next week, we'll wrap up this miniseries by looking at how
Analytico can ensure its Product Strategy is Executable.

HOW TO PUT THIS THEORY INTO PRACTICE

* Which choices did your company make? Look for decisive choices
around users, offerings, and differentiators.
* Can you play within the boundaries? Think about the decisions
these choices help you skip. Can you target a more narrow segment
or problem space to help the company succeed in the broader
market they go after?
* Which elements help you succeed? Where can you reuse or
leverage hard (e.g., technology) or soft (e.g., branding,
positioning) choices for your product?

Did you enjoy this one or have feedback? Let me know and reply.
Hearing from you is what motivates me whenever I sit down to
write this newsletter. If this newsletter isn't for you anymore,
you can unsubscribe here (
https://unsubscribe.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9
).

Thank you for Practicing Product,

=E2=80=8BTim (
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mo8qvdhg/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL2hlcmJpZ3Qv
)=E2=80=8B

-------------------------------------
Join my In-Person Workshops in Berlin
-------------------------------------

I'm excited to bring my beloved in-person workshops back to
Berlin in January 2025. You can choose between 1-day workshops on
Product Strategy (
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6od20xul/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1zdHJhdGVneS13b3Jrc2hvcC8=3D
), Product OKRs (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/dphehmu0=
9qldw3cl/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1tYW5hZ2VtZW50LW9rcnMtd29ya3Nob3=
Av
), or Product Discovery (
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3k8m29s7/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1kaXNjb3Zlcnktd29ya3Nob3Av
) OR get the full 3-day experience for you or your team.

(
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)
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Av
)

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)

-->LEARN MORE (
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20rdmka9/aHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jb20vby90aW0taGVyYmlnLXByb2R1Y3QtbW=
FuYWdlbWVudC1jb2FjaC1jb25zdWx0YW50LTE1ODI2OTI4Mzcw
)
LEARN MORE (
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-15826928370
)

-->

***********************************
Content I found Practical This Week
***********************************

No, this is not a Product strategy

Romuald, proudly: =E2=80=9COur strategy is to disrupt the high-end food
product delivery market.=E2=80=9DIt=E2=80=99s a nice declaration, with one =
of the
virtues of good strategies: it=E2=80=99s memorable. Unfortunately, it=E2=80=
=99s
not a Product Strategy: it=E2=80=99s a pitch for Product Chef. It=E2=80=99s=
 hard
to know exactly what success would look like for a
=E2=80=9Cdisruption=E2=80=9D... and just as difficult for the teams to adhe=
re to
this vague framework. A strategy is the framework that allows
them to be autonomous: without clarity, they cannot exercise
control.

-->Read it here (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/owhkhwur=
m42x76cq/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3Byb2R1Y3Qtc3RyYXRlZ3ktZm=
FicmljZS1kZXMtbWF6ZXJ5LW9ob3FlLw=3D=3D
)
Read it here (
https://www.linkedin.com/pulse/product-strategy-fabrice-des-mazery-ohoqe/
)

How to identify your ideal customer profile (ICP)

(
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/p8hehquz=
w9nrl5ar/aHR0cHM6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vcC9ob3ctdG8taWRlbnRpZn=
kteW91ci1pZGVhbC1jdXN0b21lcg=3D=3D
)
-->Read it here (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/p8hehquz=
w9nrl5ar/aHR0cHM6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vcC9ob3ctdG8taWRlbnRpZn=
kteW91ci1pZGVhbC1jdXN0b21lcg=3D=3D
)
Read it here (
https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer
)

Collaborative Product Strategy Development: A Case Study

So we published the strategy internally and shared it around. And
that=E2=80=99s the end of it and we lived happily every after, right?
Well, no, of course not. A strategy is only as good as the extent
to which it influences practical, day-to-day planning and
delivery. So even though we felt good (and to a big extent,
relieved to be aligned on a bunch of stuff we needed to figure
out), the next step was to turn the strategy into an actual plan.

-->Read it here (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/6qhehou7=
8pmxd2s9/aHR0cHM6Ly9lbGV6ZWEuY29tLzIwMjMvMDEvcHJvZHVjdC1zdHJhdGVneS1mcmFtZX=
dvcmstcHJvY2Vzcy8=3D
)
Read it here (
https://elezea.com/2023/01/product-strategy-framework-process/ )

What did you think of this week's newsletter?

=E2=80=8B=F0=9F=91=8E (
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)=E2=80=8B
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=E2=80=8B=F0=9F=A4=B7=E2=80=8D=E2=99=82=EF=B8=8F (
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=E2=80=8BMeh (
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=E2=80=8BGreat (
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--> (
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p7klewi8/aHR0cHM6Ly9oZXJiaWcuY28vYWJvdXQv
)

******************
Who is Tim Herbig?
******************

As a Product Management Coach, I guide Product Teams to measure
the real progress of their evidence-informed decisions.

I focus on better practices to connect the dots of Product
Strategy (
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vgo4loiz/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1zdHJhdGVneS1odWIv
), Product OKRs (
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/n2hohqu3=
9nz2kls0/aHR0cHM6Ly9oZXJiaWcuY28vb2tycy1wcm9kdWN0LW1hbmFnZW1lbnQtaHViLw=3D=
=3D
), and Product Discovery (
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2rem3zsl/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1kaXNjb3ZlcnktaHViLw=3D=3D
).

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able cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:separate;=
mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody>=
<tr><td style=3D"vertical-align:top">
<!--[if !mso]>--><table width=3D"100%" style=3D"border-collapse:separate;ms=
o-table-lspace:0pt;mso-table-rspace:0pt"><tbody><tr><td align=3D"left" styl=
e=3D"vertical-align:top"><a class=3D"email-button" href=3D"https://click.co=
nvertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/08hwhgud6m3nw6bp/aHR0cHM=
6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzY=3D" target=3D"_blank" rel=3D"n=
oopener noreferrer" style=3D"color:#0875c1;margin-bottom:0.5em;border:0 non=
e;font-size:18px;line-height:1.5;background-color:#000000;color:#ffffff;bor=
der-radius:100px;border-color:#cae2ec;background-color:#cae2ec;box-sizing:b=
order-box;border-style:solid;color:#000000;display:inline-block;text-align:=
left;text-decoration:none;padding:12px 20px;margin-top:8px;margin-bottom:20=
px;font-size:16px;border-radius:999999px 999999px 999999px 999999px" url-id=
=3D"1674743730"><strong>Product Practice #336</strong></a></td></tr></tbody=
></table>
<!--<![endif]--><!--[if mso]><table class=3D"button-table" width=3D"100%" b=
order=3D"0" cellSpacing=3D"0" cellPadding=3D"0" style=3D"margin-top:8px;mar=
gin-bottom:20px"><tr><td align=3D"left"><table border=3D"0" cellSpacing=3D"=
0" cellPadding=3D"0"><tr><td align=3D"center" bgcolor=3D"#cae2ec" style=3D"=
background-color:#cae2ec;overflow:hidden;padding:12px 20px"><a class=3D"ema=
il-button" href=3D"https://newsletter.herbig.co/posts/336" target=3D"_blank=
" rel=3D"noopener noreferrer" style=3D"background-color:inherit;display:inl=
ine-block;text-decoration:none;border-style:solid;margin:0;color:#000000;fo=
nt-size:16px" data-ck-element=3D"button"><strong>Product Practice #336</str=
ong></a></td></tr></table></td></tr></table><![endif]--><h1 style=3D"font-w=
eight:bold;font-style:normal;font-size:1em;margin:0;font-size:2em;font-fami=
ly:Georgia,Times,'Times New Roman',serif;color:#000000;line-height:1.5;text=
-align:left" class=3D""><span style=3D"padding-top:0.1em;padding-bottom:0.1=
em;background-color:#ffffff;border-radius:3px">How to Build a Product Strat=
egy That Fits Your Company=E2=80=99s Focus</span></h1>
<table class=3D"ck-layout-block ck-layout-stack" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" bgcolor=3D"transparent" style=3D"bord=
er-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-c=
olor:transparent;padding:0px 0px 0px 0px;margin:20px 0px 0px 0px;overflow:h=
idden;background-size:cover;background-position:center"><tbody><tr>
<td as=3D"td" class=3D"ck-column ck-column-stack ck-column-1" width=3D"33%"=
 style=3D"vertical-align:top;background-color:#ffffff;background-size:cover=
;background-position:center;border-radius:12px 12px 12px 12px;box-sizing:bo=
rder-box;vertical-align:top"><div style=3D"padding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:0;margin-bottom:0;font-family:'Century Got=
hic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSystemFont, sans-serif=
;font-weight:400;font-size:16px;color:#000000;text-align:left" class=3D"">R=
EAD ON</p>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:0;margin-bottom:0;font-family:'Century Got=
hic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSystemFont, sans-serif=
;font-weight:400;font-size:16px;color:#000000;text-align:left" class=3D"">=
=E2=80=8B<a href=3D"https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eof=
ghvl7w0llf9/08hwhgud6m3nw6bp/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy=
8zMzY=3D" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"color:#087=
5c1" url-id=3D"1674743730"><strong><u>HERBIG.CO</u></strong></a>=E2=80=8B</=
p>
</div></td>
<td style=3D"vertical-align:top;padding-left:0"></td>
<td as=3D"td" class=3D"ck-column ck-column-stack ck-column-2" width=3D"33%"=
 style=3D"vertical-align:top;background-color:#ffffff;background-size:cover=
;background-position:center;border-radius:12px 12px 12px 12px;box-sizing:bo=
rder-box;vertical-align:top"><div style=3D"padding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:0;margin-bottom:0;font-family:'Century Got=
hic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSystemFont, sans-serif=
;font-weight:400;font-size:16px;color:#060606" class=3D"">PUBLISHED</p>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:0;margin-bottom:0;font-family:'Century Got=
hic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSystemFont, sans-serif=
;font-weight:400;font-size:16px;color:#060606" class=3D""><strong>Oct 4, 20=
24</strong></p>
</div></td>
<td style=3D"vertical-align:top;padding-left:0"></td>
<td as=3D"td" class=3D"ck-column ck-column-3" width=3D"33%" style=3D"vertic=
al-align:top;background-color:#ffffff;background-size:cover;background-posi=
tion:center;border-radius:12px 12px 12px 12px;box-sizing:border-box;vertica=
l-align:top"><div style=3D"padding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:0;margin-bottom:0;font-family:'Century Got=
hic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSystemFont, sans-serif=
;font-weight:400;font-size:16px;color:#060606" class=3D"">READING TIME</p>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:0;margin-bottom:0;font-family:'Century Got=
hic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSystemFont, sans-serif=
;font-weight:400;font-size:16px;color:#060606" class=3D""><strong>3 min &am=
p; 14 sec</strong></p>
</div></td>
</tr></tbody></table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:center;table-layout:fixed;float:none" class=3D"email-image"><tbody>=
<tr><td align=3D"center" style=3D"vertical-align:top"><figure style=3D"marg=
in:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;ma=
x-width:100%;width:100%"><div style=3D"display:block"><img src=3D"https://e=
mbed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/bdcPxVSCiFjB3atbkTtoVa" width=
=3D"100%" height=3D"auto" style=3D"border:0 none;display:block;height:auto;=
line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:=
none;max-width:100%;width:100%;height:auto;object-fit:contain"></div></figu=
re></td></tr></tbody></table>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">=E2=80=8BDear es,=E2=80=8B</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">Besides <a href=3D"https://click.convertk=
it-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/8ghqh3ul6gmwpmtl/aHR0cHM6Ly9uZ=
XdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzU=3D" target=3D"_blank" rel=3D"noopene=
r noreferrer" style=3D"color:#0875c1" url-id=3D"1674743731">being decisive<=
/a>, another attribute that can determine <a href=3D"https://click.convertk=
it-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/vqh3hmup9nzm3wtw/aHR0cHM6Ly9uZ=
XdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzI=3D" target=3D"_blank" rel=3D"noopene=
r noreferrer" style=3D"color:#0875c1" url-id=3D"1674743732">the value of yo=
ur Product Strategy</a> is how <strong>layered</strong> it is.</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">The best way to think of the interplay be=
tween the Company and Product layers is the magnitude of overlap between ea=
ch of them:</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5"><em>Is the audience you chose for your Pr=
oduct part of the prioritized audience by the company?</em></p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5"><em>Is the distribution channel you want =
to leverage mastered by the company?</em></p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5"><em>How can you make your offering stand =
out using the company's existing differentiators?</em></p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">So, a critical attribute of a useful Prod=
uct Strategy is its ability to fit into the Company Strategy and make coher=
ent choices that inform the intentional delivery of Features.</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">Here's how our exemplary b2b SaaS company=
, Analytico, can make use of this:</p>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:center;table-layout:fixed;float:none" class=3D"email-image"><tbody>=
<tr><td align=3D"center" style=3D"vertical-align:top"><figure style=3D"marg=
in:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;ma=
x-width:800px;width:100%"><a style=3D"color:#0875c1;display:block" href=3D"=
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/08hwhgud=
6m3nw6bp/aHR0cHM6Ly9uZXdzbGV0dGVyLmhlcmJpZy5jby9wb3N0cy8zMzY=3D" target=3D"=
_blank" rel=3D"noopener noreferrer" url-id=3D"1674743730"><img src=3D"https=
://embed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/errd5THwzMpeWbhqM3zmMm/ema=
il" width=3D"800" height=3D"auto" style=3D"display:block;height:auto;line-h=
eight:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;m=
ax-width:100%;border:0 none;border-radius:4px 4px 4px 4px;width:800px;heigh=
t:auto;object-fit:contain"></a></figure></td></tr></tbody></table>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">As a company, Analytico had established t=
he route of doing one thing really, really well ( web eCommerce tracking) t=
hrough a fully integrated solution (as opposed to catering to more use case=
s through integrations). For the new <em>predictive checkout optimization f=
eatures</em>, this meant not getting lost in all the possibilities of other=
 checkouts: No tiered pricing or subscriptions.</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">While stakeholders suggested other checko=
uts that could be optimized, the product team could use the established com=
pany focus to narrow its perspective on audiences and problems worth solvin=
g. Among others, they prioritized GDPR compliance and the ease of use for i=
ntegrating with web technologies like Progressive Web Apps (PWAs).</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">This way, they could reinforce the compan=
y's established strengths and increase the chances of succeeding for </p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">Next week, we'll wrap up this miniseries =
by looking at how Analytico can ensure its Product Strategy is <strong>Exec=
utable</strong>.</p>
<table class=3D"ck-layout-block" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" bgcolor=3D"#f1f1f1" style=3D"border-collapse:separate=
;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#f1f1f1;padding=
:18px 18px 18px 18px;margin:0px 0px 0px 0px;border-radius:12px 12px 12px 12=
px;overflow:hidden;background-size:cover;background-position:center"><tbody=
><tr><td as=3D"td" class=3D"ck-column ck-column-1" width=3D"100%" style=3D"=
vertical-align:top;background-color:#f1f1f1;background-size:cover;backgroun=
d-position:center;box-sizing:border-box;vertical-align:top"><div style=3D"p=
adding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:24px;margin-bottom:24px;color:#000000;font=
-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSy=
stemFont, sans-serif;font-weight:400;text-align:center" class=3D""><strong>=
HOW TO PUT THIS THEORY INTO PRACTICE</strong></p>
<ul class=3D"unordered_list" style=3D"margin:1em 0;margin-left:1em;padding:=
0;line-height:1.5em;font-family:'Century Gothic',Avenir,'Trebuchet MS',-app=
le-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell=
,'Helvetica Neue',sans-serif;color:#000000;font-size:18px;line-height:1.5;l=
ist-style-position:outside !important;margin-top:24px;margin-bottom:24px;co=
lor:#000000;font-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-sy=
stem, BlinkMacSystemFont, sans-serif;font-weight:400;list-style-position:in=
side">
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span><strong>Which choices did your company make?</strong> Look for deci=
sive choices around users, offerings, and differentiators.</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span><strong>Can you play within the boundaries?</strong> Think about th=
e decisions these choices help you skip. Can you target a more narrow segme=
nt or problem space to help the company succeed in the broader market they =
go after?</span></li>
<li class=3D"list_item" style=3D"padding:0 0 0 1em;margin:0;margin-left:1em=
"><span><strong>Which elements help you succeed?</strong> Where can you reu=
se or leverage hard (e.g., technology) or soft (e.g., branding, positioning=
) choices for your product?</span></li>
</ul>
</div></td></tr></tbody></table>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">Did you enjoy this one or have feedback? =
Let me know and reply. Hearing from you is what motivates me whenever I sit=
 down to write this newsletter. If this newsletter isn't for you anymore, y=
ou can unsubscribe <a href=3D"https://unsubscribe.convertkit-mail2.com/v8u8=
2qq59wcrhxqw0eofghvl7w0llf9" target=3D"_blank" rel=3D"noopener noreferrer" =
style=3D"color:#0875c1">here</a>.</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">Thank you for Practicing Product,</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">=E2=80=8B<a href=3D"https://click.convert=
kit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/l2heh6u3mo8qvdhg/aHR0cHM6Ly93=
d3cubGlua2VkaW4uY29tL2luL2hlcmJpZ3Qv" target=3D"_blank" rel=3D"noopener nor=
eferrer" style=3D"color:#0875c1" url-id=3D"1674743733">Tim</a>=E2=80=8B</p>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:right;table-layout:fixed;float:none" class=3D"email-image"><tbody><=
tr><td align=3D"right" style=3D"vertical-align:top"><figure style=3D"margin=
:1em 0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:=
100%;width:100%"><div style=3D"display:block"><img src=3D"https://embed.fil=
ekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/bdcPxVSCiFjB3atbkTtoVa" width=3D"100%"=
 height=3D"auto" style=3D"border:0 none;display:block;height:auto;line-heig=
ht:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-=
width:100%;width:100%;height:auto;object-fit:contain"></div></figure></td><=
/tr></tbody></table>
<h2 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.5em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif;=
color:#000000;line-height:1.5;text-align:center" class=3D"">Join my In-Pers=
on Workshops in Berlin</h2>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;text-align:center" class=3D"">I'm excited to bring my=
 beloved in-person workshops back to Berlin in January 2025. You can choose=
 between 1-day workshops on <a href=3D"https://click.convertkit-mail2.com/v=
8u82qq59wcrhxqw0eofghvl7w0llf9/m2h7h6u86od20xul/aHR0cHM6Ly9oZXJiaWcuY28vcHJ=
vZHVjdC1zdHJhdGVneS13b3Jrc2hvcC8=3D" target=3D"_blank" rel=3D"noopener nore=
ferrer" style=3D"color:#0875c1" url-id=3D"1674743734">Product Strategy</a>,=
 <a href=3D"https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0l=
lf9/dphehmu09qldw3cl/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1tYW5hZ2VtZW50LW9rcn=
Mtd29ya3Nob3Av" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"colo=
r:#0875c1" url-id=3D"1674743735">Product OKRs</a>, or <a href=3D"https://cl=
ick.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/e0hph0u03k8m29s7/a=
HR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1kaXNjb3Zlcnktd29ya3Nob3Av" target=3D"_bla=
nk" rel=3D"noopener noreferrer" style=3D"color:#0875c1" url-id=3D"167474373=
6">Product Discovery</a> OR get the full 3-day experience for you or your t=
eam.</p>
<!--[if mso]><table><tr><td width=3D"500"><![endif]--><div style=3D"max-wid=
th:800px;margin:0 auto"><table style=3D"border-collapse:separate;mso-table-=
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idth:400px;width:50%"><a href=3D"https://click.convertkit-mail2.com/v8u82qq=
59wcrhxqw0eofghvl7w0llf9/m2h7h6u86od20xul/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjd=
C1zdHJhdGVneS13b3Jrc2hvcC8=3D" style=3D"color:#0875c1;display:block;positio=
n:relative;border:none;width:100%;height:100%" url-id=3D"1674743734"><img s=
rc=3D"https://embed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/iq5PkMwH5UNZiAw=
RyJoTQU?ar=3D16%3A9&amp;fit=3Dcrop" align=3D"center" border=3D"0" width=3D"=
250" style=3D"display:block;height:auto;line-height:100%;outline:none;-webk=
it-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;w=
idth:100%;height:auto;object-fit:cover;border:0;display:block;text-decorati=
on:none;-ms-interpolation-mode:bicubic;margin:0 auto"></a></td>
<td style=3D"vertical-align:top;display:table-cell;vertical-align:top;max-w=
idth:400px;width:50%"><a href=3D"https://click.convertkit-mail2.com/v8u82qq=
59wcrhxqw0eofghvl7w0llf9/dphehmu09qldw3cl/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjd=
C1tYW5hZ2VtZW50LW9rcnMtd29ya3Nob3Av" style=3D"color:#0875c1;display:block;p=
osition:relative;border:none;width:100%;height:100%" url-id=3D"1674743735">=
<img src=3D"https://embed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/rXUPGreF7=
gAzJGJDRYHrji?ar=3D16%3A9&amp;fit=3Dcrop" align=3D"center" border=3D"0" wid=
th=3D"250" style=3D"display:block;height:auto;line-height:100%;outline:none=
;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 =
none;width:100%;height:auto;object-fit:cover;border:0;display:block;text-de=
coration:none;-ms-interpolation-mode:bicubic;margin:0 auto"></a></td>
</tr>
<tr>
<td style=3D"vertical-align:top;display:table-cell;vertical-align:top;max-w=
idth:400px;width:50%"><a href=3D"https://click.convertkit-mail2.com/v8u82qq=
59wcrhxqw0eofghvl7w0llf9/e0hph0u03k8m29s7/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjd=
C1kaXNjb3Zlcnktd29ya3Nob3Av" style=3D"color:#0875c1;display:block;position:=
relative;border:none;width:100%;height:100%" url-id=3D"1674743736"><img src=
=3D"https://embed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/4VZpC4UZB9Cvv8mnN=
rJEwT?ar=3D16%3A9&amp;fit=3Dcrop" align=3D"center" border=3D"0" width=3D"25=
0" style=3D"display:block;height:auto;line-height:100%;outline:none;-webkit=
-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;wid=
th:100%;height:auto;object-fit:cover;border:0;display:block;text-decoration=
:none;-ms-interpolation-mode:bicubic;margin:0 auto"></a></td>
<td style=3D"vertical-align:top;display:table-cell;vertical-align:top;max-w=
idth:400px;width:50%"></td>
</tr>
</table></div>
<!--[if mso]></td></tr></table><![endif]--><!--[if !mso]>--><table width=3D=
"100%" style=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt"><tbody><tr><td align=3D"center" style=3D"vertical-align:top"><a cl=
ass=3D"email-button" href=3D"https://click.convertkit-mail2.com/v8u82qq59wc=
rhxqw0eofghvl7w0llf9/7qh7h2uo20rdmka9/aHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jb20vb=
y90aW0taGVyYmlnLXByb2R1Y3QtbWFuYWdlbWVudC1jb2FjaC1jb25zdWx0YW50LTE1ODI2OTI4=
Mzcw" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"color:#0875c1;=
margin-bottom:0.5em;border:0 none;font-size:18px;line-height:1.5;background=
-color:#000000;color:#ffffff;border-radius:100px;border-color:#000000;backg=
round-color:#000000;box-sizing:border-box;border-style:solid;color:#ffffff;=
display:inline-block;text-align:center;text-decoration:none;padding:12px 20=
px;margin-top:8px;margin-bottom:8px;font-size:16px;border-radius:999999px 9=
99999px 999999px 999999px" url-id=3D"1674743737">LEARN MORE</a></td></tr></=
tbody></table>
<!--<![endif]--><!--[if mso]><table class=3D"button-table" width=3D"100%" b=
order=3D"0" cellSpacing=3D"0" cellPadding=3D"0" style=3D"margin-top:8px;mar=
gin-bottom:8px"><tr><td align=3D"center"><table border=3D"0" cellSpacing=3D=
"0" cellPadding=3D"0"><tr><td align=3D"center" bgcolor=3D"#000000" style=3D=
"background-color:#000000;overflow:hidden;padding:12px 20px"><a class=3D"em=
ail-button" href=3D"https://www.eventbrite.com/o/tim-herbig-product-managem=
ent-coach-consultant-15826928370" target=3D"_blank" rel=3D"noopener norefer=
rer" style=3D"background-color:inherit;display:inline-block;text-decoration=
:none;border-style:solid;margin:0;color:#ffffff;font-size:16px" data-ck-ele=
ment=3D"button">LEARN MORE</a></td></tr></table></td></tr></table><![endif]=
--><table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" s=
tyle=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;=
text-align:right;table-layout:fixed;float:none" class=3D"email-image"><tbod=
y><tr><td align=3D"right" style=3D"vertical-align:top"><figure style=3D"mar=
gin:1em 0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-wid=
th:100%;width:100%"><div style=3D"display:block"><img src=3D"https://embed.=
filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/bdcPxVSCiFjB3atbkTtoVa" width=3D"10=
0%" height=3D"auto" style=3D"border:0 none;display:block;height:auto;line-h=
eight:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;m=
ax-width:100%;width:100%;height:auto;object-fit:contain"></div></figure></t=
d></tr></tbody></table>
<table class=3D"ck-layout-block ck-layout-stack" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" bgcolor=3D"transparent" style=3D"bord=
er-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-c=
olor:transparent;padding:0px 0px 0px 0px;margin:-40px 0px 0px 0px;overflow:=
hidden;background-size:cover;background-position:center"><tbody><tr>
<td as=3D"td" class=3D"ck-column ck-column-stack ck-column-1" width=3D"40%"=
 style=3D"vertical-align:top;background-size:cover;background-position:cent=
er;box-sizing:border-box;vertical-align:top"><div style=3D"padding:0px 0px =
0px 0px"><table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;text-align:center;table-layout:fixed;float:none" class=3D"email-ima=
ge"><tbody><tr><td align=3D"center" style=3D"vertical-align:top"><figure st=
yle=3D"margin:1em 0;margin-top:0;margin-bottom:0;margin-left:0;margin-right=
:0;max-width:100%;width:100%"><div style=3D"display:block">
<!--[if mso]><v:roundrect style=3D"width:100%;height:auto" strokecolor=3D"n=
one" strokeweight=3D"0px" arcsize=3D"0"><v:fill type=3D"frame" aspect=3D"at=
least" src=3D"https://embed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/34Hqyc3=
G1fRX83yiJoYu32" size=3D"100%px,autopx"></v:fill></v:roundrect><![endif]-->=
<!--[if !mso]>--><img src=3D"https://embed.filekitcdn.com/e/3RJPopRhwkPiTqd=
kpAybBA/34Hqyc3G1fRX83yiJoYu32" alt=3D"" width=3D"100%" height=3D"auto" sty=
le=3D"border:0 none;display:block;height:auto;line-height:100%;outline:none=
;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:100=
%;height:auto;object-fit:contain"><!--<![endif]-->
</div></figure></td></tr></tbody></table></div></td>
<td style=3D"vertical-align:top;padding-left:30px"></td>
<td as=3D"td" class=3D"ck-column ck-column-2" width=3D"60%" style=3D"vertic=
al-align:top;background-size:cover;background-position:center;box-sizing:bo=
rder-box;vertical-align:middle"><div style=3D"padding:0px 0px 0px 0px"><h1 =
style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font-siz=
e:2em;font-family:Georgia,Times,'Times New Roman',serif;color:#000000;line-=
height:1.5;margin-top:0;margin-bottom:0;color:#000000;font-family:Charter, =
Georgia, Times New Roman, serif;font-weight:500" class=3D""><strong>Content=
 I found Practical This Week</strong></h1></div></td>
</tr></tbody></table>
<table class=3D"ck-layout-block" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" bgcolor=3D"#cae2ec" style=3D"border-collapse:separate=
;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#cae2ec;padding=
:18px 18px 18px 18px;margin:0px 0px 35px 0px;border-radius:12px 12px 12px 1=
2px;overflow:hidden;background-size:cover;background-position:center"><tbod=
y><tr><td as=3D"td" class=3D"ck-column ck-column-1" width=3D"100%" style=3D=
"vertical-align:top;background-color:#cae2ec;background-size:cover;backgrou=
nd-position:center;box-sizing:border-box;vertical-align:top"><div style=3D"=
padding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:24px;margin-bottom:24px;color:#000000;font=
-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSy=
stemFont, sans-serif;font-weight:400;text-align:left" class=3D""><strong>No=
, this is not a Product strategy</strong></p>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:24px;margin-bottom:24px;color:#000000;font=
-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSy=
stemFont, sans-serif;font-weight:400" class=3D"">Romuald, proudly: =E2=80=
=9COur strategy is to disrupt the high-end food product delivery market.=E2=
=80=9DIt=E2=80=99s a nice declaration, with one of the virtues of good stra=
tegies: it=E2=80=99s memorable. Unfortunately, it=E2=80=99s not a Product S=
trategy: it=E2=80=99s a pitch for Product Chef. It=E2=80=99s hard to know e=
xactly what success would look like for a =E2=80=9Cdisruption=E2=80=9D... a=
nd just as difficult for the teams to adhere to this vague framework. A str=
ategy is the framework that allows them to be autonomous: without clarity, =
they cannot exercise control.</p>
<!--[if !mso]>--><table width=3D"100%" style=3D"border-collapse:separate;ms=
o-table-lspace:0pt;mso-table-rspace:0pt"><tbody><tr><td align=3D"left" styl=
e=3D"vertical-align:top"><a class=3D"email-button" href=3D"https://click.co=
nvertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/owhkhwurm42x76cq/aHR0cHM=
6Ly93d3cubGlua2VkaW4uY29tL3B1bHNlL3Byb2R1Y3Qtc3RyYXRlZ3ktZmFicmljZS1kZXMtbW=
F6ZXJ5LW9ob3FlLw=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer" style=
=3D"color:#0875c1;margin-bottom:0.5em;border:0 none;font-size:18px;line-hei=
ght:1.5;background-color:#000000;color:#ffffff;border-radius:100px;border-c=
olor:#000000;background-color:#000000;box-sizing:border-box;border-style:so=
lid;color:#ffffff;display:inline-block;width:auto;text-align:left;text-deco=
ration:none;padding:12px 20px;margin-top:0px;margin-bottom:10px;font-size:1=
6px;border-radius:999999px 999999px 999999px 999999px" url-id=3D"1674743738=
"><strong>Read it here</strong></a></td></tr></tbody></table>
<!--<![endif]--><!--[if mso]><table class=3D"button-table" width=3D"100%" b=
order=3D"0" cellSpacing=3D"0" cellPadding=3D"0" style=3D"margin-top:0px;mar=
gin-bottom:10px"><tr><td align=3D"left"><table border=3D"0" cellSpacing=3D"=
0" cellPadding=3D"0" width=3D"auto"><tr><td align=3D"center" bgcolor=3D"#00=
0000" style=3D"background-color:#000000;overflow:hidden;padding:12px 20px">=
<a class=3D"email-button" href=3D"https://www.linkedin.com/pulse/product-st=
rategy-fabrice-des-mazery-ohoqe/" target=3D"_blank" rel=3D"noopener norefer=
rer" style=3D"background-color:inherit;display:inline-block;text-decoration=
:none;border-style:solid;margin:0;color:#ffffff;font-size:16px" data-ck-ele=
ment=3D"button"><strong>Read it here</strong></a></td></tr></table></td></t=
r></table><![endif]-->
</div></td></tr></tbody></table>
<table class=3D"ck-layout-block" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" bgcolor=3D"#cae2ec" style=3D"border-collapse:separate=
;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#cae2ec;padding=
:18px 18px 18px 18px;margin:0px 0px 35px 0px;border-radius:12px 12px 12px 1=
2px;overflow:hidden;background-size:cover;background-position:center"><tbod=
y><tr><td as=3D"td" class=3D"ck-column ck-column-1" width=3D"100%" style=3D=
"vertical-align:top;background-color:#cae2ec;background-size:cover;backgrou=
nd-position:center;box-sizing:border-box;vertical-align:top"><div style=3D"=
padding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:24px;margin-bottom:24px;color:#000000;font=
-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSy=
stemFont, sans-serif;font-weight:400;text-align:left" class=3D""><strong>Ho=
w to identify your ideal customer profile (ICP)</strong></p>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:center;table-layout:fixed;float:none" class=3D"email-image"><tbody>=
<tr><td align=3D"center" style=3D"vertical-align:top"><figure style=3D"marg=
in:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;ma=
x-width:800px;width:100%"><a style=3D"color:#0875c1;display:block" href=3D"=
https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/p8hehquz=
w9nrl5ar/aHR0cHM6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vcC9ob3ctdG8taWRlbnRpZn=
kteW91ci1pZGVhbC1jdXN0b21lcg=3D=3D" target=3D"_blank" rel=3D"noopener noref=
errer" url-id=3D"1674743740"><img src=3D"https://embed.filekitcdn.com/e/3RJ=
PopRhwkPiTqdkpAybBA/5LrViRhATi5W1qFFPsn7Y5" width=3D"800" height=3D"auto" s=
tyle=3D"display:block;height:auto;line-height:100%;outline:none;-webkit-tex=
t-decoration:none;text-decoration:none;max-width:100%;border:0 none;border-=
radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></a></fi=
gure></td></tr></tbody></table>
<!--[if !mso]>--><table width=3D"100%" style=3D"border-collapse:separate;ms=
o-table-lspace:0pt;mso-table-rspace:0pt"><tbody><tr><td align=3D"left" styl=
e=3D"vertical-align:top"><a class=3D"email-button" href=3D"https://click.co=
nvertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/p8hehquzw9nrl5ar/aHR0cHM=
6Ly93d3cubGVubnlzbmV3c2xldHRlci5jb20vcC9ob3ctdG8taWRlbnRpZnkteW91ci1pZGVhbC=
1jdXN0b21lcg=3D=3D" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"=
color:#0875c1;margin-bottom:0.5em;border:0 none;font-size:18px;line-height:=
1.5;background-color:#000000;color:#ffffff;border-radius:100px;border-color=
:#000000;background-color:#000000;box-sizing:border-box;border-style:solid;=
color:#ffffff;display:inline-block;width:auto;text-align:left;text-decorati=
on:none;padding:12px 20px;margin-top:0px;margin-bottom:10px;font-size:16px;=
border-radius:999999px 999999px 999999px 999999px" url-id=3D"1674743740"><s=
trong>Read it here</strong></a></td></tr></tbody></table>
<!--<![endif]--><!--[if mso]><table class=3D"button-table" width=3D"100%" b=
order=3D"0" cellSpacing=3D"0" cellPadding=3D"0" style=3D"margin-top:0px;mar=
gin-bottom:10px"><tr><td align=3D"left"><table border=3D"0" cellSpacing=3D"=
0" cellPadding=3D"0" width=3D"auto"><tr><td align=3D"center" bgcolor=3D"#00=
0000" style=3D"background-color:#000000;overflow:hidden;padding:12px 20px">=
<a class=3D"email-button" href=3D"https://www.lennysnewsletter.com/p/how-to=
-identify-your-ideal-customer" target=3D"_blank" rel=3D"noopener noreferrer=
" style=3D"background-color:inherit;display:inline-block;text-decoration:no=
ne;border-style:solid;margin:0;color:#ffffff;font-size:16px" data-ck-elemen=
t=3D"button"><strong>Read it here</strong></a></td></tr></table></td></tr><=
/table><![endif]-->
</div></td></tr></tbody></table>
<table class=3D"ck-layout-block" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" bgcolor=3D"#cae2ec" style=3D"border-collapse:separate=
;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#cae2ec;padding=
:18px 18px 18px 18px;margin:0px 0px 0px 0px;border-radius:12px 12px 12px 12=
px;overflow:hidden;background-size:cover;background-position:center"><tbody=
><tr><td as=3D"td" class=3D"ck-column ck-column-1" width=3D"100%" style=3D"=
vertical-align:top;background-color:#cae2ec;background-size:cover;backgroun=
d-position:center;box-sizing:border-box;vertical-align:top"><div style=3D"p=
adding:0px 0px 0px 0px">
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:24px;margin-bottom:24px;color:#000000;font=
-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSy=
stemFont, sans-serif;font-weight:400;text-align:left" class=3D""><strong>Co=
llaborative Product Strategy Development: A Case Study</strong></p>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;margin-top:24px;margin-bottom:24px;color:#000000;font=
-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-system, BlinkMacSy=
stemFont, sans-serif;font-weight:400" class=3D"">So we published the strate=
gy internally and shared it around. And that=E2=80=99s the end of it and we=
 lived happily every after, right? Well, no, of course not. A strategy is o=
nly as good as the extent to which it influences practical, day-to-day plan=
ning and delivery. So even though we felt good (and to a big extent, reliev=
ed to be aligned on a bunch of stuff we needed to figure out), the next ste=
p was to turn the strategy into an actual plan.</p>
<!--[if !mso]>--><table width=3D"100%" style=3D"border-collapse:separate;ms=
o-table-lspace:0pt;mso-table-rspace:0pt"><tbody><tr><td align=3D"left" styl=
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6Ly9lbGV6ZWEuY29tLzIwMjMvMDEvcHJvZHVjdC1zdHJhdGVneS1mcmFtZXdvcmstcHJvY2Vzcy=
8=3D" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"color:#0875c1;=
margin-bottom:0.5em;border:0 none;font-size:18px;line-height:1.5;background=
-color:#000000;color:#ffffff;border-radius:100px;border-color:#000000;backg=
round-color:#000000;box-sizing:border-box;border-style:solid;color:#ffffff;=
display:inline-block;width:auto;text-align:left;text-decoration:none;paddin=
g:12px 20px;margin-top:0px;margin-bottom:10px;font-size:16px;border-radius:=
999999px 999999px 999999px 999999px" url-id=3D"1674743742"><strong>Read it =
here</strong></a></td></tr></tbody></table>
<!--<![endif]--><!--[if mso]><table class=3D"button-table" width=3D"100%" b=
order=3D"0" cellSpacing=3D"0" cellPadding=3D"0" style=3D"margin-top:0px;mar=
gin-bottom:10px"><tr><td align=3D"left"><table border=3D"0" cellSpacing=3D"=
0" cellPadding=3D"0" width=3D"auto"><tr><td align=3D"center" bgcolor=3D"#00=
0000" style=3D"background-color:#000000;overflow:hidden;padding:12px 20px">=
<a class=3D"email-button" href=3D"https://elezea.com/2023/01/product-strate=
gy-framework-process/" target=3D"_blank" rel=3D"noopener noreferrer" style=
=3D"background-color:inherit;display:inline-block;text-decoration:none;bord=
er-style:solid;margin:0;color:#ffffff;font-size:16px" data-ck-element=3D"bu=
tton"><strong>Read it here</strong></a></td></tr></table></td></tr></table>=
<![endif]-->
</div></td></tr></tbody></table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:center;table-layout:fixed;float:none" class=3D"email-image"><tbody>=
<tr><td align=3D"center" style=3D"vertical-align:top"><figure style=3D"marg=
in:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;ma=
x-width:100%;width:100%"><div style=3D"display:block"><img src=3D"https://e=
mbed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/bdcPxVSCiFjB3atbkTtoVa" width=
=3D"100%" height=3D"auto" style=3D"border:0 none;display:block;height:auto;=
line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:=
none;max-width:100%;width:100%;height:auto;object-fit:contain"></div></figu=
re></td></tr></tbody></table>
<p style=3D"margin:1em 0;line-height:1.5em;font-family:'Century Gothic',Ave=
nir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxyge=
n-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size=
:18px;line-height:1.5;text-align:center" class=3D""><strong>What did you th=
ink of this week's newsletter?</strong></p>
<table class=3D"ck-layout-block ck-layout-stack" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" bgcolor=3D"transparent" style=3D"bord=
er-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-c=
olor:transparent;padding:0px 0px 0px 0px;margin:24px 0px 24px 0px;overflow:=
hidden;background-size:cover;background-position:center"><tbody><tr>
<td as=3D"td" class=3D"ck-column ck-column-stack ck-column-1" width=3D"33%"=
 style=3D"vertical-align:top;background-color:#f1f1f1;background-size:cover=
;background-position:center;border-radius:12px 12px 12px 12px;box-sizing:bo=
rder-box;vertical-align:top"><div style=3D"padding:16px 16px 16px 16px">
<h3 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.17em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif=
;color:#000000;line-height:1.5;margin-top:0;margin-bottom:0;font-family:Ari=
al, -apple-system, BlinkMacSystemFont, sans-serif;font-weight:700;font-size=
:18px;color:#060606;text-align:center" class=3D"">=E2=80=8B<a href=3D"https=
://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/7qh7h2uo20rdm=
oc9/aHR0cHM6Ly9oZXJiaWcudHlwZWZvcm0uY29tL3RvL1RhanFqRmJMI2VtYWlsPXN1YnNAZW1=
haWxzaG90LmlvJmZlZWRiYWNrPWJhZA=3D=3D" target=3D"_blank" rel=3D"noopener no=
referrer" style=3D"color:#0875c1" url-id=3D"1674743744">=F0=9F=91=8E</a>=E2=
=80=8B</h3>
<h3 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.17em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif=
;color:#000000;line-height:1.5;margin-top:0;margin-bottom:0;font-family:Ari=
al, -apple-system, BlinkMacSystemFont, sans-serif;font-weight:700;font-size=
:18px;color:#060606;text-align:center" class=3D"">=E2=80=8B<a href=3D"https=
://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/7qh7h2uo20rdm=
oc9/aHR0cHM6Ly9oZXJiaWcudHlwZWZvcm0uY29tL3RvL1RhanFqRmJMI2VtYWlsPXN1YnNAZW1=
haWxzaG90LmlvJmZlZWRiYWNrPWJhZA=3D=3D" target=3D"_blank" rel=3D"noopener no=
referrer" style=3D"color:#0875c1" url-id=3D"1674743744"><u>Bad</u></a>=E2=
=80=8B</h3>
</div></td>
<td style=3D"vertical-align:top;padding-left:20px"></td>
<td as=3D"td" class=3D"ck-column ck-column-stack ck-column-2" width=3D"33%"=
 style=3D"vertical-align:top;background-color:#f1f1f1;background-size:cover=
;background-position:center;border-radius:12px 12px 12px 12px;box-sizing:bo=
rder-box;vertical-align:top"><div style=3D"padding:18px 18px 18px 18px">
<h3 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.17em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif=
;color:#000000;line-height:1.5;margin-top:0;margin-bottom:0;font-family:Ari=
al, -apple-system, BlinkMacSystemFont, sans-serif;font-weight:700;font-size=
:18px;color:#060606;text-align:center" class=3D"">=E2=80=8B<a href=3D"https=
://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/z2hgh7u32oq58=
ptz/aHR0cHM6Ly9oZXJiaWcudHlwZWZvcm0uY29tL3RvL1RhanFqRmJMI2VtYWlsPXN1YnNAZW1=
haWxzaG90LmlvJmZlZWRiYWNrPW1laA=3D=3D" target=3D"_blank" rel=3D"noopener no=
referrer" style=3D"color:#0875c1" url-id=3D"1674743746">=F0=9F=A4=B7=E2=80=
=8D=E2=99=82=EF=B8=8F</a>=E2=80=8B</h3>
<h3 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.17em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif=
;color:#000000;line-height:1.5;margin-top:0;margin-bottom:0;font-family:Ari=
al, -apple-system, BlinkMacSystemFont, sans-serif;font-weight:700;font-size=
:18px;color:#060606;text-align:center" class=3D"">=E2=80=8B<a href=3D"https=
://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/z2hgh7u32oq58=
ptz/aHR0cHM6Ly9oZXJiaWcudHlwZWZvcm0uY29tL3RvL1RhanFqRmJMI2VtYWlsPXN1YnNAZW1=
haWxzaG90LmlvJmZlZWRiYWNrPW1laA=3D=3D" target=3D"_blank" rel=3D"noopener no=
referrer" style=3D"color:#0875c1" url-id=3D"1674743746"><u>Meh</u></a>=E2=
=80=8B</h3>
</div></td>
<td style=3D"vertical-align:top;padding-left:20px"></td>
<td as=3D"td" class=3D"ck-column ck-column-3" width=3D"33%" style=3D"vertic=
al-align:top;background-color:#f1f1f1;background-size:cover;background-posi=
tion:center;border-radius:12px 12px 12px 12px;box-sizing:border-box;vertica=
l-align:top"><div style=3D"padding:18px 18px 18px 18px">
<h3 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.17em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif=
;color:#000000;line-height:1.5;margin-top:0;margin-bottom:0;font-family:Ari=
al, -apple-system, BlinkMacSystemFont, sans-serif;font-weight:400;font-size=
:18px;color:#060606;text-align:center" class=3D"">=E2=80=8B<a href=3D"https=
://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/6qhehou78pmxd=
xt9/aHR0cHM6Ly9oZXJiaWcudHlwZWZvcm0uY29tL3RvL1RhanFqRmJMI2VtYWlsPXN1YnNAZW1=
haWxzaG90LmlvJmZlZWRiYWNrPWdyZWF0" target=3D"_blank" rel=3D"noopener norefe=
rrer" style=3D"color:#0875c1" url-id=3D"1674743749">=F0=9F=91=8D</a>=E2=80=
=8B</h3>
<h3 style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font=
-size:1.17em;margin:1em 0;font-family:Georgia,Times,'Times New Roman',serif=
;color:#000000;line-height:1.5;margin-top:0;margin-bottom:0;font-family:Ari=
al, -apple-system, BlinkMacSystemFont, sans-serif;font-weight:400;font-size=
:18px;color:#060606;text-align:center" class=3D"">=E2=80=8B<a href=3D"https=
://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/6qhehou78pmxd=
xt9/aHR0cHM6Ly9oZXJiaWcudHlwZWZvcm0uY29tL3RvL1RhanFqRmJMI2VtYWlsPXN1YnNAZW1=
haWxzaG90LmlvJmZlZWRiYWNrPWdyZWF0" target=3D"_blank" rel=3D"noopener norefe=
rrer" style=3D"color:#0875c1" url-id=3D"1674743749"><strong><u>Great</u></s=
trong></a>=E2=80=8B</h3>
</div></td>
</tr></tbody></table>
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:center;table-layout:fixed;float:none" class=3D"email-image"><tbody>=
<tr><td align=3D"center" style=3D"vertical-align:top"><figure style=3D"marg=
in:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;ma=
x-width:100%;width:100%"><div style=3D"display:block"><img src=3D"https://e=
mbed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/gaGN3apTwPQ4omJJN7ZFmD" width=
=3D"100%" height=3D"auto" style=3D"border:0 none;display:block;height:auto;=
line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:=
none;max-width:100%;width:100%;height:auto;object-fit:contain"></div></figu=
re></td></tr></tbody></table>
<table class=3D"ck-layout-block ck-layout-stack" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" bgcolor=3D"transparent" style=3D"bord=
er-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-c=
olor:transparent;padding:0px 0px 0px 0px;margin:-10px 0px 30px 0px;overflow=
:hidden;background-size:cover;background-position:center"><tbody><tr>
<td as=3D"td" class=3D"ck-column ck-column-stack ck-column-1" width=3D"30%"=
 style=3D"vertical-align:top;background-size:cover;background-position:cent=
er;box-sizing:border-box;vertical-align:top"><div style=3D"padding:0px 0px =
0px 0px"><table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;text-align:center;table-layout:fixed;float:none" class=3D"email-ima=
ge"><tbody><tr><td align=3D"center" style=3D"vertical-align:top"><figure st=
yle=3D"margin:1em 0;margin-top:0;margin-bottom:0;margin-left:0;margin-right=
:0;max-width:100%;width:100%"><a style=3D"color:#0875c1;display:block" href=
=3D"https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/25h2=
h9u2p7klewi8/aHR0cHM6Ly9oZXJiaWcuY28vYWJvdXQv" target=3D"_blank" rel=3D"noo=
pener noreferrer" url-id=3D"1674743752"><!--[if mso]><v:roundrect style=3D"=
width:100%;height:auto" strokecolor=3D"none" strokeweight=3D"0px" arcsize=
=3D"0"><v:fill type=3D"frame" aspect=3D"atleast" src=3D"https://embed.filek=
itcdn.com/e/3RJPopRhwkPiTqdkpAybBA/obTmTX3iExWVxy7oc7SYLi" size=3D"100%px,a=
utopx"></v:fill></v:roundrect><![endif]--><!--[if !mso]>--><img src=3D"http=
s://embed.filekitcdn.com/e/3RJPopRhwkPiTqdkpAybBA/obTmTX3iExWVxy7oc7SYLi" a=
lt=3D"" width=3D"100%" height=3D"auto" style=3D"display:block;height:auto;l=
ine-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:n=
one;max-width:100%;border:0 none;width:100%;height:auto;object-fit:contain"=
><!--<![endif]--></a></figure></td></tr></tbody></table></div></td>
<td style=3D"vertical-align:top;padding-left:30px"></td>
<td as=3D"td" class=3D"ck-column ck-column-2" width=3D"70%" style=3D"vertic=
al-align:top;background-size:cover;background-position:center;box-sizing:bo=
rder-box;vertical-align:middle"><div style=3D"padding:0px 0px 0px 0px"><h1 =
style=3D"font-weight:bold;font-style:normal;font-size:1em;margin:0;font-siz=
e:2em;font-family:Georgia,Times,'Times New Roman',serif;color:#000000;line-=
height:1.5;margin-top:0;margin-bottom:0;color:#000000;font-family:Charter, =
Georgia, Times New Roman, serif;font-weight:500;line-height:1" class=3D""><=
strong>Who is Tim Herbig?</strong></h1></div></td>
</tr></tbody></table>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">As a Product Management Coach, I guide Pr=
oduct Teams to measure the real progress of their evidence-informed decisio=
ns.</p>
<p class=3D"" style=3D"margin:1em 0;line-height:1.5em;font-family:'Century =
Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#00000=
0;font-size:18px;line-height:1.5">I focus on better practices to connect th=
e dots of <a href=3D"https://click.convertkit-mail2.com/v8u82qq59wcrhxqw0eo=
fghvl7w0llf9/9qhzhdupvgo4loiz/aHR0cHM6Ly9oZXJiaWcuY28vcHJvZHVjdC1zdHJhdGVne=
S1odWIv" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"color:#0875=
c1" url-id=3D"1674743755">Product Strategy</a>, <a href=3D"https://click.co=
nvertkit-mail2.com/v8u82qq59wcrhxqw0eofghvl7w0llf9/n2hohqu39nz2kls0/aHR0cHM=
6Ly9oZXJiaWcuY28vb2tycy1wcm9kdWN0LW1hbmFnZW1lbnQtaHViLw=3D=3D" target=3D"_b=
lank" rel=3D"noopener noreferrer" style=3D"color:#0875c1" url-id=3D"1674743=
757">Product OKRs</a>, and <a href=3D"https://click.convertkit-mail2.com/v8=
u82qq59wcrhxqw0eofghvl7w0llf9/wnh2h6uw2rem3zsl/aHR0cHM6Ly9oZXJiaWcuY28vcHJv=
ZHVjdC1kaXNjb3ZlcnktaHViLw=3D=3D" target=3D"_blank" rel=3D"noopener norefer=
rer" style=3D"color:#0875c1" url-id=3D"1674743759">Product Discovery</a>.</=
p>
<table class=3D"ck-layout-block" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" bgcolor=3D"#cae2ec" style=3D"border-collapse:separate=
;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#cae2ec;padding=
:18px 4px 18px 4px;margin:10px 0px 15px 0px;border-radius:12px 12px 12px 12=
px;overflow:hidden;background-size:cover;background-position:center"><tbody=
><tr><td as=3D"td" class=3D"ck-column ck-column-1" width=3D"100%" style=3D"=
vertical-align:top;background-color:#cae2ec;background-size:cover;backgroun=
d-position:center;box-sizing:border-box;vertical-align:top"><div style=3D"p=
adding:0px 0px 0px 0px"><p style=3D"margin:1em 0;line-height:1.5em;font-fam=
ily:'Century Gothic',Avenir,'Trebuchet MS',-apple-system,BlinkMacSystemFont=
,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif=
;color:#000000;font-size:18px;line-height:1.5;margin-top:0;margin-bottom:0;=
color:#000000;font-family:'Century Gothic', Avenir, 'Trebuchet MS', -apple-=
system, BlinkMacSystemFont, sans-serif;font-weight:400;text-align:center" c=
lass=3D""><strong>Enjoy the newsletter? Please forward it. It only takes 2 =
clicks. Coming up with this one took 2 hours.</strong></p></div></td></tr><=
/tbody></table>
</td></tr></tbody></table>
</div>
<div class=3D"email-body-footer" style=3D"border-top:1px dotted #888;paddin=
g:20px;font-family:Helvetica,Arial,sans-serif;color:#aaa;font-size:12px"><t=
able cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:separate;=
mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody>=
<tr><td style=3D"vertical-align:top">
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;tex=
t-align:center;table-layout:fixed;float:none" class=3D"email-image"><tbody>=
<tr><td align=3D"center" style=3D"vertical-align:top"><figure style=3D"marg=
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