Bmw Plans For Alpina
BMW launches ALPINA as standalone luxury brand. New ALPINA 7 Series and X7 models coming late 2026 with V8 and electric. BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn't change much; For the most part, it was business as usual through 2025.
This changed on January 1, 2026. BMW took full control of Alpina, unveiled a new logo for the brand, and shed some light on what the future. Alpina Classic will maintain and restore past creations, while BMW Alpina hints at becoming the Mercedes.
BMW Alpina looks to take a leaf out of the Mercedes-Maybach book, with BMW's new subbrand devoted to luxury devotees. Tradition meets future. Given the storied history of the brand, the BMW Group is aware of its tremendous responsibility and committed to making the new BMW ALPINA chapter one that meets the highest expectations.
The new wordmark provides a first indication. It radiates clarity, calm and confidence. A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina.
The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as. Three years on from buying Alpina, BMW has finally detailed some of its plans for the storied performance marque. From January 2026, Alpina will operate under BMW's umbrella as a distinct marque, defined by bespoke luxury, effortless performance and a design language that subtly nods to its heritage.
Part of that identity has always been visual as much as mechanical, from classic Alpina Blue and Alpina Green paintwork to fine Lavalina leather, hand. This also means BMW has now taken full control of the Alpina name, and some excerpts from its press release give a hint as to what it plans to do with it: Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. This is complemented by an exclusive portfolio of bespoke options and custom.
A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the X7 and 7.