Sessions
i
Number of sessions for a certain time period
Avg. Session Value
i
All revenue divided by the number of sessions
Epigraph Avg. Conversion Rate Increase
i
Average conversion increase on all Epigraph experiences
Epigraph Coverage
i
Percentage of the catalog that will have Epigraph experiences
Epigraph Engagement
i
Percentage of sessions that will interact with the Epigraph experiences
Intermediate Data
Epigraph Avg. Session Value
i
Avg. Session Value * Epigraph Avg. Conversion Rate Increase
Additional Revenue Per Session
i
Epigraph Avg. Session Value - Avg. Session Value
No. Sessions with Epigraph Coverage
i
No. Sessions * Epigraph Coverage
No. Sessions with Epigraph Engagement
i
No. of Sessions with Epigraph Coverage * Epigraph Engagement
Lift In Revenue
i
No. of Sessions with Epigraph Engagement * Additional Revenue Per Session
0