WK Kellogg Co. has announced that they will stop using artificial dyes in its breakfast cereals by the end of 2027, according to a statement from the company. The maker of Froot Loops, Apple Jacks.
NEW YORK (AP) - WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years, according to the company and the attorney general of Texas. The maker of Froot Loops and Apple Jacks gave the timeline as U.S.
food producers face increasing pressure from the U.S. government and consumers to phase out synthetic colorings from their products. Texas.
Kellogg's Froot Loops cereal, sold in Canada and made with natural dyes (left), and Froot Loops cereal (right) sold in the U.S. and made with controversial artificial dyes. In Canada, for example, Froot Loops are colored with concentrated carrot juice, watermelon juice and blueberry juice.
But in the U.S., the cereal still contains artificial colors and BHT, a. Kellogg, the maker of Froot Loops and Apple Jacks, announced nearly a decade ago that it would remove artificial colors and ingredients from its products by 2018. For years, controversy has surrounded the use of artificial food coloring that gives popular products like Froot Loops their signature vibrant hues, and in some countries, a combination of.
Froot Loops maker WK Kellogg to remove artificial colors The cereal giant is the latest food company to end the use of synthetic dyes amid mounting pressure from the White House. Kellogg's journey to remove artificial colors from Fruit Loops is not unique; it mirrors a broader industry-wide shift. For example, General Mills and other major food manufacturers have made similar pledges to transition to natural coloring.
Will a food dye ban make your favorite treats taste different? We put Froot Loops to the test. Inside our blind taste test of three cereals. Kellogg investor Jason Karp called out the cereal maker for using harmful artificial dyes, such as Red 40, Yellow 6, and Blue 1 in Froot Loops.
