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Colour inspo for the innocent archteype: Soft pastels, whites, and pale blues. Gentle tones that convey calm and hope.
Archetypes Innocent
Innocent: Branding Inspiration — Hey Sara Schultz
The Innocent is one of the 12 Brand Archetypes.Archetypes are a fundamental part of a powerful brand strategy, as it serves as a base for developing a distinct and unique brand personality.
Character Archetypes The Innocent
Attributes: Thirst for miracles Purity of perception Natural freedom Unsexualized love Honesty The joy of small things Characteristic: In branding, the archetype of the Innocent evokes nostalgia and a sense of happiness, often focusing on a sense of community and togetherness. "Simple-minded" brands are a source of simple happiness and optimism, they give a feeling of nostalgia and carefree. It's easy to deal with such brands, and they don't provoke conflict, either internally or externally. Representatives: Vegan and vegetarian products, children's clothing and toys, "family" meals and drinks; Dove, Detsky Mir, Coca-Cola; Forrest Gump, Winnie the Pooh, Amelie
Color Palettes for the Innocent Brand Archetype — Hey Sara Schultz
Jungian Archetypes The Innocent
Brand archetypes can be a great way of understanding your brands personality and allowing your brand to connect better with your target audience. This brand archetype is 'The Innocent'. See my profile for more or check out Cecile Creative Studio on Instagram for a breakdown this 4 part brand strategy series. #brandstrategy #brandarchetypes #brandingtips #brandingstrategy #brandstrategist #learnbrandstrategy
Every archetype pairs a core desire with a deepest fear, from the Innocent's wish to be safe to the Creator's fear of mediocrity. See all 12 at a glance, and read how the pairing shapes the way you lead and live. 12 archetypes, core desire, archetypes chart, self-awareness, personality psychology
