Discover men's, women's and kids' luxury clothing, shoes and accessories from the most coveted designer brands at FRASERS. Shop the latest collections now. House of Fraser went into administration in 2018 and was bought by Mike Ashley's Fraser's group, who struggled to keep the business going for the following six years.
The closure of Jolly's left. Jolly's in 2012 Jolly & Son was a small department store chain based in Kent and the West Country. Jolly's historic flagship store in Bath had been part of the House of Fraser group since 1971.
Following the stores closure in February 2025, it was announced that it would be reopened in 2026 by Morleys Stores. Jolly's in Bath has been a fixture in the city since 1823 and has been run by House of Fraser since the 1970s, but the company is now pulling out. It was bought by House of Fraser - now Mike Ashley 's Frasers Group - in 1971.
Now a staple of Bath retail, news of Jolly's closure - with window signs saying 'all stock must go. Iconic department store Jolly's in Bath appears set to close down. The independent store is one of Europe's oldest department stores, but its time appears to be coming to an end.
Signs up in. A historic store in Bath is facing closure after more then 200 years. Jolly's, on Milsom Street, is one of the oldest department stores in Europe.
It is currently run by the House of Fraser group, but 'closing down' posters have put in the windows of the shop, saying "all stock must go". Bath and. The closure follows years of uncertainty for Jolly's, which survived House of Fraser's administration in 2018 but has struggled to regain its footing.
Bath and North East Somerset Council (BANES), which owns the historic building, stated it was unaware of the current occupier's plans to close. A statement from Bath and North East Somerset Council, who own the building, said: "House of Fraser went into administration in August 2018 and since then the council has been working hard to. "House of Fraser went into administration in August 2018 and since then the council has been working hard to ensure a secure future for this flagship store at the heart of the Milsom Quarter.