Bethany Yellowtail stands at the intersection of heritage and innovation, leading a movement in American fashion that honors Native traditions while pushing creative boundaries on a global stage.
Through bold innovation and heartfelt storytelling, Bethany Yellowtail continues to redefine fashion with purpose. Supporting her work means investing in a future where Indigenous cultures thrive and inspire globally—join the movement today.
NATIVE AMERICAN WOMAN OWNED FASHION & LIFESTYLE BRAND DEDICATED TO SHARING AUTHENTIC INDIGENOUS DESIGN WITH THE WORLD. INDIGENOUSLY DESIGNED FOR ALL. BY BETHANY YELLOWTAIL.
Bethany Yellowtail is a Native American fashion designer and CEO of B.Yellowtail. She is a citizen of the Northern Cheyenne Tribe and a descendant of the Crow Tribe, and creates clothing that reflects her Indigenous heritage. MEET BETHANY YELLOWTAIL Growing up on her family's cattle ranch in Montana, Bethany Yellowtail learned the value of hard work; respecting the land and nature around her, never forgetting her roots, and driving inspiration from her community.
The CEO of fashion label B.Yellowtail focuses on reclaiming Indigenous motifs appropriated in big brand apparel and textiles. Meet the maker and learn how she's following her creative path off the runway at home. 214K Followers, 1,206 Following, 1,844 Posts - B.YELLOWTAIL (@byellowtail) on Instagram: "Bethany Yellowtail Founder + Designer at byellowtail.com INDIGENOUSLY DESIGNED FOR ALL 🪶 📍 Northern Cheyenne & Crow Nations, MT".
Bethany Yellowtail is the creator and CEO of B. Yellowtail, a fashion brand and artist collective based in Los Angeles. A member of the Northern Cheyenne Nation who spent her early life in Montana on the Crow Nation reservation, Yellowtail supports Native communities through collaborations with other Native artists and her own Indigenous designs.
Bethany Yellowtail is a citizen of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Apsáalooke (Crow) Nation. A 2009 graduate of the Fashion Institute of Design and Merchandising, she founded her label in 2015 upon leaving a career in corporate fashion. BILLINGS - Fashion designer Bethany Yellowtail, born in Wyola and raised on the Crow Reservation, is taking her bold Native.
Bethany Yellowtail, a fashion designer of Northern Cheyenne and Crow heritage, has turned her artistry into a platform for cultural reclamation and community empowerment. Growing up on the Crow reservationin Montana, Yellowtail knew her people's culture was more than art or tradition-it was alive with stories, pride and resilience. Bethany graduated from the Fashion Institute of Design and Merchandising, Los Angeles.
After a successful career with Americas Top Designers she launched her own brand, B. Yellowtail. B.Yellowtail aims to develop a luxury lifestyle clothing line that helps bring tribal identity and imagery into the global fashion industry.
"Through my use of authentic prints and textiles, I am on a mission.
