Best Selling Toyota UK: Top Models Driving Market Demand in 2024
In the competitive UK automotive market, Toyota continues to lead with consistently top-performing models that resonate with buyers seeking reliability, innovation, and value. This year, several Toyota vehicles have surged in popularity, cementing their status as the best-selling picks across families, commuters, and enthusiasts alike.
Best Selling Toyota UK: The Camry Leads the Way
The Toyota Camry remains the UK’s top-selling sedan, celebrated for its smooth ride, spacious interior, and impressive fuel efficiency. With advanced safety features and hybrid powertrain options, it combines comfort with eco-conscious engineering, making it a top choice for daily drivers and families alike.
RAV4 Dominates the Family SUV Segment
As the UK’s most popular compact SUV, the RAV4 excels in versatility and reliability. Its rugged design, spacious cargo capacity, and strong resale value drive consistent demand, especially among urban families prioritizing practicality without sacrificing performance or safety.
Grande RAV4 Elevates Premium SUV Appeal
The Grande RAV4 offers a refined upgrade with premium finishes, enhanced technology, and improved off-road capability, appealing to buyers seeking luxury without compromise. Its blend of premium comfort and proven durability solidifies its position in Toyota’s top-selling tier.
With the Camry, RAV4, and Grande RAV4 leading sales, Toyota UK continues to deliver vehicles that combine innovation, reliability, and customer satisfaction. Whether you’re prioritizing efficiency, space, or premium comfort, these models remain the best-selling choices that define Toyota’s enduring success in the UK market. Explore the full lineup today and find your next Toyota with confidence.
Here we analyse the figures to give you a full breakdown of the UK car market in 2025, the winners and losers, the UK's best. We've now turned the page on 2025, and the UK's best-selling cars of the year have been revealed by the Society of Motor Manufacturers and Traders (SMMT). History by Model Toyota Passenger Car Sales 1965-2024 (All UK Markets).
What are the most popular new cars in the UK? Find out with our round. 2025 (Q1): Volkswagen, Stellantis and Renault were the best-selling carmakers in Europe (EU, EFTA, UK) and VW, Toyota and BMW the top brands. Toyota sold 1,143,963 vehicles between January and December 2025, retaining the position of second best-selling passenger car brand in Europe.
Yaris Cross was best-selling car in the B-SUV segment with an 11 per cent share. The brand's top sellers also included the Yaris and Corolla model ranges, Toyota C-HR, RAV4 and Aygo X. CAR Magazine UK's full review of the UK new car sales data for 2024, including winners and losers, trends and the best.
Toyota retained its position as 2nd best-selling passenger car brand for 5th consecutive year with all-time record sales of 1,143,963 vehicles Toyota Professional sales expanded by +19% year-on-year with record sales of 158,270 vehicles and record market share of 6.7%. The best selling models here have gone to a complete reshuffle compared to last year. The Toyota bZ4X surprises everyone and soars to #1 with 2.4% share while the Volvo XC40 surges from outside last year's Top 10 directly to 2nd place.
The Toyota brand maintained its position as the second best-selling passenger car brand with sales growth of nine per cent, and Lexus maintained its position as one of Europe's fastest growing premium brands with sales growth of 21 per cent.