Best Bathroom Towel Brands

The best bath towels include absorbent cotton styles, quick dry picks and luxury and budget buys from Pottery Barn, Amazon, Boll and Branch, Frontgate and more. The towels we tested were laundered on high, crumpled on the floor and hung up to dry. Here are the best bath towels in 2025 that are soft, absorbent and quick.

We've researched hundreds of towels and tested dozens, and the Frontgate Resort Collection Bath Towel is the softest, warmest, and most durable towel we've found. From ultra-soft and plush splurge-worthy towels made of Egyptian Cotton to affordable, quick-drying towels, these are the best bath towels, according to testing. I tried popular bath towels to find the softest, most absorbent and overall best options.

Shop my picks from Pottery Barn, Brooklinen, Quince and more. We tested nearly 100 bath towels in the lab and at home to find the best options for every budget. Testing for drying time, absorbency, and comfort, we found winners from top brands like Cozy.

The 15 Very Best Bath Towels From waffle towels to flat-weave Turkish sets, a towel for every kind of obsessive. We tested popular towel brands such as Quince, Brooklinen, and Target's Casaluna to determine the softest, comfiest, quickest. To find the best bath towels, we researched and compared top-rated towels from popular brands and retailers to select 20 towels to test.

After ordering all of the towels, a team of four editors compared them in a lab setting to observe softness, plushness, stitching and size. Grouping similar towels together, we sent home a handful of towels with four different editors for at. Love the feel of hotel bath towels? Make your own bathroom more luxurious with the best bath towels ever.