Why Bmw Doesn't Have A Supercar

BMW market their automobiles as symbols of status and success, so you might be wondering why BMW don't make supercars or if they'll ever make one. BMW don't make a supercar because they believe in building quality cars that have a more mass. BMW keeps chasing supercars, but what enthusiasts really want are real sports cars.

Despite building sporty cars, BMW isn't a supercar brand. Sure, it built the M1 a few decades ago, but the automaker doesn't appear to have any intention of following it up, BMW M boss Frank van. Introducing a supercar could potentially shift BMW's identity in ways that do not resonate with their existing customer base.

By focusing on high-performance variants of their models, such as the M series or the i Series, they manage to appeal to enthusiasts without straying too far from their core values. The hybrid sports car is a symbol that BMW is focusing its efforts on the future, and to build a conventional supercar would be a step backwards. BMW have their own image and vision, and I applaud them for not trying to do a mid market supercar.

At this point, what could they make that the Porsche Cayman GT4 doesn't do? I imagine they also kept a close eye on what happened to Lexus and their LFA. It was a hit among car journalists, but a financial disaster. In a recent interview, BMW North America's Product Manager stated that the German brand doesn't feel the need to make a supercar and that they like to build practical cars that are drivers' cars.

The BMW supercar remains a myth. Why? Blame a combination of platforms, powertrains, and desire. Mainstream supercars aren't very good.

In a recent interview, BMW North America's Product Manager stated that the German brand doesn't feel the need to make a supercar and that they like to build practical cars that are drivers' cars and executive cars that one can use everyday. Why Doesn't BMW Have A Supercar? Have you ever thought about why BMW hasn't entered the supercar market? In this video, we discuss the various factors that i.