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¿Qué es el Modelo Canvas?

Eric Jul 09, 2026 2026-07-09 04:40:47

The Model Canvas, or Business Model Canvas, is a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model. It was developed by Alexander Osterwalder and Yves Pigneur, and it's widely used by businesses and entrepreneurs around the world. But what exactly is it, and how can you use it? Let's dive in.

Cómo hacer un Modelo Canvas Personal [Infografía + Plantilla]
Cómo hacer un Modelo Canvas Personal [Infografía + Plantilla]

At its core, the Model Canvas is a visual chart with nine blocks, representing the key elements of a business model. It's a practical tool that helps you understand, document, and analyze your business model, and it's a great way to communicate your ideas to others.

the business model canvas is shown in spanish
the business model canvas is shown in spanish

The Nine Building Blocks of the Model Canvas

The Model Canvas is divided into nine building blocks, which can be grouped into four categories: Customer Segments, Value Propositions, Infrastructure, and Financial Aspects.

Modelo Canvas
Modelo Canvas

Let's explore each of these blocks in detail.

Customer Segments

a poster with different types of business and finance related items in spanish, english, and spanish
a poster with different types of business and finance related items in spanish, english, and spanish

The first category, Customer Segments, consists of three blocks: Customer Segments, Channels, and Customer Relationships.

Customer Segments refers to the different groups of people or organizations an enterprise aims to reach and serve. It's crucial to understand your customers' needs, behaviors, and preferences to create a compelling value proposition.

Channels, on the other hand, are how a company communicates with and reaches its customer segments. These can include advertising, public relations, social media, and more.

Modelo Canvas - Qué es, usos y cómo hacer uno
Modelo Canvas - Qué es, usos y cómo hacer uno

Value Propositions

The second category, Value Propositions, consists of three blocks: Value Propositions, Customer Relationships, and Channels.

Value Propositions are the products and services that create value for a specific customer segment. They should be compelling, unique, and difficult to replicate.

a poster with spanish words and pictures on it
a poster with spanish words and pictures on it

Customer Relationships, as mentioned earlier, are the types of relationships a company establishes with specific customer segments. These can range from personal assistance to self-service.

Infrastructure and Financial Aspects

CBD OIL Canvas del modelo de negocio
CBD OIL Canvas del modelo de negocio
Modelo Canvas - Jesus Gabriel Bermudez Gonzalez
Modelo Canvas - Jesus Gabriel Bermudez Gonzalez
Canvas Model
Canvas Model
the spanish language poster shows how to use it
the spanish language poster shows how to use it
the spanish version of lean canvass
the spanish version of lean canvass
@calfonzobas
@calfonzobas
Modelo Canvas
Modelo Canvas
the model canvas is shown in black and white, with words on each side of it
the model canvas is shown in black and white, with words on each side of it
Modelo de negocio Canvas: ¡entiende qué es y cómo hacerlo bien hecho!
Modelo de negocio Canvas: ¡entiende qué es y cómo hacerlo bien hecho!
the spanish language poster is shown with instructions on how to use it and what to put in
the spanish language poster is shown with instructions on how to use it and what to put in
¿Qué es el Modelo Canvas y cómo crear el de tu negocio? + Plantilla
¿Qué es el Modelo Canvas y cómo crear el de tu negocio? + Plantilla
Business Model Canvas: ¿qué es y cómo se elabora? - Growit School
Business Model Canvas: ¿qué es y cómo se elabora? - Growit School
Modelo Canvas
Modelo Canvas
Método Canvas – Plan de Negocio
Método Canvas – Plan de Negocio
a diagram with the words canvas del modelo de negocioo
a diagram with the words canvas del modelo de negocioo
🎯 +15 ejemplos de modelo Canvas + Plantillas GRATIS
🎯 +15 ejemplos de modelo Canvas + Plantillas GRATIS
Gráfico Modelo Negocio Canvas Motivador Turquesa - Plantillas de Canva
Gráfico Modelo Negocio Canvas Motivador Turquesa - Plantillas de Canva
• Modelo de negocio Canvas: Qué es, cómo desarrollarlo (+curso gratis)
• Modelo de negocio Canvas: Qué es, cómo desarrollarlo (+curso gratis)

The third category, Infrastructure, consists of two blocks: Key Resources and Key Activities.

Key Resources are the most important assets required to make a business model work. They can be physical, financial, human, or intellectual resources.

Key Activities, similarly, are the most important things a company must do to make its business model work. These can include production, problem-solving, platform/network management, and more.

Finally, the fourth category, Financial Aspects, consists of two blocks: Cost Structure and Revenue Streams.

Cost Structure refers to all costs incurred to operate a business model. It's essential to understand your costs to ensure your business is profitable.

Revenue Streams, on the other hand, are the cash a company generates from each customer segment. Understanding your revenue streams helps you focus on the most profitable parts of your business.

Using the Model Canvas can help you understand your business better, identify new opportunities, and make informed decisions. So, why not give it a try? Start by downloading a free template and begin mapping out your business model today.