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\n\n \n
\n
\n
\n Updated Weekly\n
\n\n

\n Market Pulse\n

\n\n

\n Top U.S. hotel markets ranked by RevPAR direction and demand movement. See where the market is heating up, where it is cooling off, and what actions operators should take next.\n

\n
\n
\n\n \n
\n
\n
\n
\n
National OCC
\n
72.4%
\n
+1.8pp YOY
\n
\n\n
\n
National ADR
\n
$163
\n
+4.2% YOY
\n
\n\n
\n
National RevPAR
\n
$118
\n
+6.1% YOY
\n
\n\n
\n
Demand Index
\n
108.3
\n
+3.2% YOY
\n
\n
\n
\n
\n\n \n
\n
\n
\n
\n
Top Markets
\n

Top 20 Markets

\n
\n
\n\n
\n
\n
#
\n
Market
\n
OCC
\n
ADR
\n
RevPAR
\n
Trend
\n
\n\n
\n
1
Nashville, TN
82.4%
$198
$163
▲ +5.2%
\n
\n
\n
2
Dallas, TX
79.1%
$182
$144
▲ +4.8%
\n
\n
\n
3
Phoenix, AZ
77.8%
$175
$136
▲ +3.9%
\n
\n
\n
4
Austin, TX
76.3%
$212
$162
▲ +3.4%
\n
\n
\n
5
Charlotte, NC
74.9%
$158
$118
▲ +2.8%
\n
\n
\n
6
Denver, CO
73.5%
$167
$123
• +0.4%
\n
\n
\n
7
Atlanta, GA
72.9%
$148
$108
• +0.9%
\n
\n
\n
8
Orlando, FL
72.1%
$142
$102
▲ +2.1%
\n
\n
\n
9
Houston, TX
71.4%
$155
$111
▲ +1.8%
\n
\n
\n
10
Miami, FL
70.8%
$229
$162
• +0.2%
\n
\n
\n
11
Los Angeles, CA
70.2%
$208
$146
▼ -1.4%
\n
\n
\n
12
Boston, MA
69.7%
$232
$162
▼ -1.9%
\n
\n
\n
13
New York, NY
69.3%
$318
$220
• -0.3%
\n
\n
\n
14
Washington, DC
68.8%
$196
$135
▼ -2.3%
\n
\n
\n
15
San Francisco, CA
68.2%
$241
$164
▼ -3.1%
\n
\n
\n
16
Seattle, WA
66.7%
$218
$145
▼ -4.2%
\n
\n
\n
17
Chicago, IL
65.1%
$189
$123
▼ -5.8%
\n
\n
\n
18
Minneapolis, MN
64.4%
$148
$95
▼ -3.4%
\n
\n
\n
19
Portland, OR
63.8%
$162
$103
▼ -4.7%
\n
\n
\n
20
San Diego, CA
71.2%
$198
$141
• +0.6%
\n
\n
\n
\n
\n\n \n
\n
\n
\n
Operator Takeaways
\n

What To Do About It

\n
\n\n
\n
\n
High Urgency
\n

Nashville heating up — accelerate corporate prospecting

\n

\n RevPAR is strengthening. Move quickly on healthcare, tech, and nearby corporate demand while compression is building.\n

\n
\n\n
\n
Protect Rate
\n

San Francisco softening — defend ADR

\n

\n Avoid unnecessary discounting. Yield up on compression nights, stay disciplined, and focus on smarter mix instead of chasing weak demand.\n

\n
\n\n
\n
Action Needed
\n

Chicago down hard — blitz local corporate

\n

\n This is a relationship market right now. Build contract base, activate DOS outreach, and push local account development fast.\n

\n
\n
\n
\n
\n\n
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