Create Likert Scale in Google Forms: Step-by-Step Guide

Creating a Likert scale in Google Forms is a great way to gather detailed, quantitative data from respondents. Likert scales allow respondents to express their level of agreement or satisfaction with a statement, providing you with valuable insights. Here's a step-by-step guide on how to create a Likert scale in Google Forms.

Before we dive into the process, let's understand what a Likert scale is. A Likert scale is a type of rating scale commonly used in survey research. It's named after Rensis Likert, who created the scale in the 1930s. It usually consists of five options, ranging from 'Strongly Agree' to 'Strongly Disagree', or 'Very Satisfied' to 'Very Dissatisfied'.

Creating a New Form

To start, you'll need to create a new Google Form. If you haven't already, sign in to your Google account, then go to Google Drive and click on 'New' > 'Google Forms'.

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Once your form is open, you'll see a blank form with a title and description field at the top. You can change these to reflect the purpose of your survey.

Adding a Likert Scale Question

Now, let's add a Likert scale question to your form. Click on the '+' icon at the bottom of the form to add a new question. In the 'Question type' dropdown, select 'Multiple choice'.

Next, type in your question or statement. For example, "How satisfied are you with our customer service?"

Creating the Likert Scale Options

Now, it's time to create your Likert scale options. Click on the three vertical dots (⋮) to the right of the first answer choice. Select 'Edit options' from the dropdown menu.

In the 'Options' field, type in your Likert scale choices. For a 5-point scale, you might use: 'Very satisfied', 'Somewhat satisfied', 'Neutral', 'Somewhat dissatisfied', 'Very dissatisfied'. Click 'Save' when you're done.

Customizing the Likert Scale

Google Forms allows you to customize your Likert scale to suit your needs. You can change the number of options, the scale's direction, and even add a 'Prefer not to say' option.

To do this, click on the three vertical dots (⋮) next to your question, then select 'Edit options'. Here, you can adjust the 'Number of options' and 'Scale direction'. You can also check the box next to 'Show option for "Prefer not to say"' if you'd like to include this option.

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Shuffling the Options

To prevent bias, you can shuffle the order of your Likert scale options. Click on the three vertical dots (⋮) next to your question, then select 'Shuffle options'. This will randomize the order of your options for each respondent.

Remember, shuffling options can make it harder for respondents to compare their answers to others, so use this feature judiciously.

Requiring a Response

If you want to ensure that respondents answer your Likert scale question, you can make it required. Click on the three vertical dots (⋮) next to your question, then check the box next to 'Required'.

This will make it so that respondents must select an answer before they can submit the form.

And there you have it! You've now created a Likert scale in Google Forms. With these steps, you can gather detailed, quantitative data from your respondents. Good luck with your survey!