Business Names And Trademarks Australia

Business Name vs Trademark

Learn the key differences between business names and trademarks and how to protect your brand under Australian law.

Learn how to register, renew or change details of a business name in Australia .

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Trade Names and Business Names in Australia

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Online Trademark Registration

Our Smart Trademark tech enabled platform delivers cost-effective brand protection. Fast. Easy-To-Use - Apply For Your Trademark Registration Online in 4 Easy Steps.

Key points: Registering your business name with ASIC means you can run your business under a name that is not your own name . No one else can register an identical name . Only trade marks can give you exclusive rights to a business name . You may want to register a trade mark.

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