Instagram, the world's premier photo and video sharing platform, has evolved significantly since its inception. Today, it's not just a social media app; it's a robust business platform for connecting with customers, promoting products and services, and even making sales. One of the most exciting developments is the introduction of in-app shopping features, such as the ability to add 'Get Orders' stickers to your Instagram Stories. Here's a step-by-step guide on how to leverage this feature for your business.
Before we dive into the process, it's crucial to ensure your business and products are eligible for Instagram's in-app shopping. Your business account must be located in one of the supported markets, and your products must comply with Instagram's commerce policies. Once you've confirmed eligibility, let's get started.
Setting Up Your Business Account for Instagram Shopping
Before you can add 'Get Orders' stickers to your Stories, you need to set up your business account for Instagram Shopping. This process involves connecting your Instagram business account with a Facebook catalogue, which is essentially a digital product catalog that can be used across multiple platforms.
To create a Facebook catalogue, you'll need to use Facebook Business Manager or Shopping Manager. Once your catalogue is set up, you can connect it to your Instagram business account via the Instagram app's settings.
Step 1: Connect Your Instagram Business Account to a Facebook Catalogue
To connect your Instagram business account to a Facebook catalogue, follow these steps:
- Go to your Instagram profile and tap the three lines (or hamburger menu) on the top right.
- Tap 'Settings', then 'Business', and finally 'Shopping'.
- Tap 'Continue', then 'Get Started'.
- Select the Facebook catalogue you want to connect, or create a new one.
Step 2: Submit Your Catalogue for Review
After connecting your Instagram business account to a Facebook catalogue, you need to submit your catalogue for review. This process usually takes a few days, and Instagram will notify you once your request is approved.
While waiting for approval, you can add products to your catalogue and prepare your stories for shopping. Once approved, you'll be ready to add 'Get Orders' stickers to your Instagram Stories.
Adding 'Get Orders' Stickers to Your Instagram Stories
With your business account set up for Instagram Shopping, you can now start adding 'Get Orders' stickers to your Stories, allowing your followers to shop directly from your content.
To add a 'Get Orders' sticker, follow these steps:
Step 1: Create a Story with the Product You Want to Highlight
Open the Instagram app and create a new Story. You can use any of the app's creative tools, such as texts, stickers, GIFs, or filters, to make your story engaging. Once you're satisfied with your story, it's time to add the 'Get Orders' sticker.
Step 2: Add the 'Get Orders' Sticker
At the top of your screen, you'll see a list of stickers. Tap the 'Sticker' icon, and you should see the 'Get Orders' sticker in your list. Tap on it to add it to your story.
You can then position the sticker anywhere on your story. If you're happy with the placement, simply publish your story. Your followers can now tap on the 'Get Orders' sticker to view product details and make a purchase, all within the Instagram app.
Monitoring and Managing Your Orders
Instagram makes it easy for you to keep track of your orders. You can view and manage orders directly through the Instagram app. Here's how:
- Go to your Instagram profile and tap the three lines (or hamburger menu) on the top right.
- Tap 'Settings', then 'Business', and finally 'Shopping'.
- Tap 'Orders' at the top of the screen. Here, you can view and manage all the orders you've received through your Instagram Story 'Get Orders' stickers.
Instagram's 'Get Orders' stickers offer a seamless shopping experience for your followers and a powerful new tool for your business. Embrace this feature to grow your business, improve your customer experience, and keep pace with the ever-evolving world of e-commerce. Happy selling!