Best Bath Towel Ever

The best bath towels include absorbent cotton styles, quick dry picks and luxury and budget buys from Pottery Barn, Amazon, Boll and Branch, Frontgate and more. We've researched hundreds of towels and tested dozens, and the Frontgate Resort Collection Bath Towel is the softest, warmest, and most durable towel we've found. Love the feel of hotel bath towels? Make your own bathroom more luxurious with the best bath towels ever.

The towels we tested were laundered on high, crumpled on the floor and hung up to dry. Here are the best bath towels in 2025 that are soft, absorbent and quick. Stock your linen closet with these top-rated bath towels, from the best quick-dry towels to plush Turkish cotton.

Shop editor favorites from Parachute, Brooklinen, Boll & Branch, IKEA and more on HGTV.com. We tested nearly 100 bath towels in the lab and at home to find the best options for every budget. Testing for drying time, absorbency, and comfort, we found winners from top brands like Cozy.

We tested over 120 towels and narrowed them down to the 10 best. Plus, expert insight on choosing the best bath towels to upgrade your shower experience. From ultra-soft and plush splurge-worthy towels made of Egyptian Cotton to affordable, quick-drying towels, these are the best bath towels, according to testing.

I tried popular bath towels to find the softest, most absorbent and overall best options. Shop my picks from Pottery Barn, Brooklinen, Quince and more. These are the best bath towels our editors deem the best for style and comfort.

Shop our spa-inspired picks from Parachute, Quince, Brooklinen, and more.