BMW Bikes Global: Pioneering Premium Motorcycles Worldwide

BMW Bikes Global stands as a leader in the premium motorcycle industry, delivering cutting-edge engineering and timeless design across its global footprint. From iconic adventure bikes like the R 1250 GS to sleek urban commuters, BMW’s motorcycles combine performance with uncompromising safety and advanced technology. With manufacturing hubs and dealer networks spanning Europe, North America, Asia, and beyond, BMW Bikes Global ensures consistent quality and local support worldwide.

The brand’s commitment to innovation shines through in features such as ShiftCam variable valve timing, dynamic ABS, and intuitive connectivity systems that enhance rider experience. BMW’s marketing strategy amplifies its global presence through international racing sponsorships, digital campaigns, and immersive brand experiences that resonate with riders across cultures.

Whether navigating mountain trails or city streets, BMW Bikes Global delivers a riding experience defined by precision, reliability, and superior craftsmanship. With a growing lineup and a strong focus on sustainability, the brand continues to set benchmarks in the global motorcycle market. Explore BMW Bikes Global’s latest models and join a community of riders shaping the future of premium two-wheeled adventure.

As BMW Bikes Global expands its global influence, it remains dedicated to excellence, rider-centric innovation, and sustainable mobility. For enthusiasts and adventurers alike, choosing BMW means embracing a legacy of quality and a vision for the open road. Discover the full range today and experience BMW Bikes Global’s global promise firsthand.

Explore BMW Motorrad for innovative motorcycles, accessories, and services designed to enhance your riding experience. The BMW Motorrad Experience Hub: Experience the brand BMW Motorrad and be inspired by the #MakeLifeARide spirit. Read about BMW Motorrad's 2025 global sales performance, here with MCN.

Will 2026 prove to be another year of success? With the strongest sales result in company history, BMW Motorrad remarkably claims the 1st Place in the global Premium Motorcycle segment. Our market leadership in numerous segments and markets in based on our claim to innovation leadership, our highly attractive product offering as well as the consistent strategic focus on brand strength.

BMW Motorrad delivers 202,563 motorcycles worldwide in 2025, surpassing 200,000 units for a fourth straight year as the R 1300 GS models lead strong global demand and multiple markets record their best. BMW Motorrad notched another good year for sales in 2024, according to a press release put out on 17 January 2025. More details may be available after BMW AG releases their annual report for 2024.

Unit sales reached 210,408 motorcycles for calendar year 2024. While impressive, this is only a 0.55% increase over the 2023 sales figure of 209,257 and represents growth of only 1,151 units sold. With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial services.

The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. The official BMW Motorrad global Bike Configurator. View our range, build the ultimate riding machine and stay in contact, order our newsletter.

Dive into new worlds with BMW, get inspired, and experience the unknown, the unusual and some useful things, too. BMW Motorrad delivered 2,02,563 motorcycles in 2025, with the R 1300 GS Adventure, R 1300 GS, and S 1000 RR leading the sales charts. Tap here for the full story.