{"id":7433,"date":"2016-08-11T09:41:00","date_gmt":"2018-05-30T14:35:00","guid":{"rendered":"https:\/\/mediax.stanford.edu\/pod-klemmer\/"},"modified":"2018-11-15T12:57:03","modified_gmt":"2018-11-15T20:57:03","slug":"pod-klemmer","status":"publish","type":"page","link":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/","title":{"rendered":"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users"},"content":{"rendered":"

From The Theme<\/em>
\nPUBLISH ON DEMAND<\/a><\/strong><\/p>\n

WHAT IF<\/strong>
\nWhat if there were a machine learning algorithm that could identify and label design elements of web pages?<\/p>\n

\"\"<\/p>\n

WHAT WE SET OUT TO DO<\/strong>
\nWe focused on one popular class of semantic identifiers – those concerned with the structure (information architecture) of a page. Across webpages, there is no consistency of data, which raises the questions of how to build a system that can deal with unruly data. We explored various tactics for adding structural semantics to webpages.<\/p>\n

WHAT WE FOUND<\/strong>
\nUsing a crowd-sourced approach, recruiting 400 participants to gather data for us, we developed a new kind of supervised design-based machine learning algorithm that can streamline structured visual descriptors for page elements from a central repository, the Webzeitgeist platform. Our results help users understand design demographics, automate design curation, and support new data-driven interactions.<\/p>\n

LEARN MORE<\/strong>
\nmediaX Research Project Update, Fall 2013<\/a><\/p>\n

mediaX Research Theme Update, Spring 2013<\/a><\/p>\n

PEOPLE BEHIND THE PROJECT<\/strong>
\n\"\"Scott Klemmer<\/a><\/strong> is an Associate Professor of Cognitive Science and Computer Science & Engineering at UC San Diego, where he is a co-founder and co-director of the Design Lab. He previously served as Associate Professor of Computer Science at Stanford, where he co-directed the HCI Group, held the Bredt Faculty Scholar chair, and was a founding participant in the d.school. His group’s research tools harvest and synthesize examples to empower more people to design, program, learn, and create.<\/p>\n

\"\"Maxine Lim<\/a><\/strong> is the Co-founder and Chief Product Officer at Apropose, Inc. She holds a BS in Computer Science from Stanford University, where she worked and published as a researcher in the Computer Science Department and in the Stanford School of Medicine.<\/p>\n","protected":false},"excerpt":{"rendered":"

From The Theme PUBLISH ON DEMAND WHAT IF What if there were a machine learning algorithm that could identify and label design elements of web pages? WHAT WE SET OUT TO DO We focused on one popular class of semantic identifiers – those concerned with the structure (information architecture) of a page. Across webpages, there […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":363,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"tags":[75,23,38,46,74,56,49,7,11,63,76,33],"class_list":["post-7433","page","type-page","status-publish","hentry","tag-algorithms","tag-computation","tag-content","tag-content-curation","tag-crowdsourcing","tag-data-analytics","tag-data-science","tag-design","tag-machine-learning","tag-publishing","tag-semantics","tag-technology"],"acf":[],"yoast_head":"\nTweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users - mediaX at Stanford University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users - mediaX at Stanford University\" \/>\n<meta property=\"og:description\" content=\"From The Theme PUBLISH ON DEMAND WHAT IF What if there were a machine learning algorithm that could identify and label design elements of web pages? WHAT WE SET OUT TO DO We focused on one popular class of semantic identifiers – those concerned with the structure (information architecture) of a page. Across webpages, there […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/\" \/>\n<meta property=\"og:site_name\" content=\"mediaX at Stanford University\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-15T20:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediax.stanford.edu\/wp-content\/uploads\/2016\/08\/Data_Klemmer_Large.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/\",\"url\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/\",\"name\":\"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users - mediaX at Stanford University\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediax.stanford.edu\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Data_Klemmer_Large.jpg\",\"datePublished\":\"2018-05-30T14:35:00+00:00\",\"dateModified\":\"2018-11-15T20:57:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediax.stanford.edu\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Data_Klemmer_Large.jpg\",\"contentUrl\":\"https:\\\/\\\/mediax.stanford.edu\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Data_Klemmer_Large.jpg\",\"width\":995,\"height\":421},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/pod-klemmer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediax.stanford.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research Projects\",\"item\":\"https:\\\/\\\/mediax.stanford.edu\\\/research-projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediax.stanford.edu\\\/#website\",\"url\":\"https:\\\/\\\/mediax.stanford.edu\\\/\",\"name\":\"mediaX at Stanford University\",\"description\":\"Industry Affiliate Program of Stanford\u2019s H-STAR Institute\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediax.stanford.edu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users - mediaX at Stanford University","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/","og_locale":"en_US","og_type":"article","og_title":"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users - mediaX at Stanford University","og_description":"From The Theme PUBLISH ON DEMAND WHAT IF What if there were a machine learning algorithm that could identify and label design elements of web pages? WHAT WE SET OUT TO DO We focused on one popular class of semantic identifiers – those concerned with the structure (information architecture) of a page. Across webpages, there […]","og_url":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/","og_site_name":"mediaX at Stanford University","article_modified_time":"2018-11-15T20:57:03+00:00","og_image":[{"url":"https:\/\/mediax.stanford.edu\/wp-content\/uploads\/2016\/08\/Data_Klemmer_Large.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/","url":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/","name":"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users - mediaX at Stanford University","isPartOf":{"@id":"https:\/\/mediax.stanford.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/#primaryimage"},"image":{"@id":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/#primaryimage"},"thumbnailUrl":"https:\/\/mediax.stanford.edu\/wp-content\/uploads\/2016\/08\/Data_Klemmer_Large.jpg","datePublished":"2018-05-30T14:35:00+00:00","dateModified":"2018-11-15T20:57:03+00:00","breadcrumb":{"@id":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/#primaryimage","url":"https:\/\/mediax.stanford.edu\/wp-content\/uploads\/2016\/08\/Data_Klemmer_Large.jpg","contentUrl":"https:\/\/mediax.stanford.edu\/wp-content\/uploads\/2016\/08\/Data_Klemmer_Large.jpg","width":995,"height":421},{"@type":"BreadcrumbList","@id":"https:\/\/mediax.stanford.edu\/research-projects\/pod-klemmer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediax.stanford.edu\/"},{"@type":"ListItem","position":2,"name":"Research Projects","item":"https:\/\/mediax.stanford.edu\/research-projects\/"},{"@type":"ListItem","position":3,"name":"TweakCorps: Re-targeting Existing Webpages for Diverse Devices and Users"}]},{"@type":"WebSite","@id":"https:\/\/mediax.stanford.edu\/#website","url":"https:\/\/mediax.stanford.edu\/","name":"mediaX at Stanford University","description":"Industry Affiliate Program of Stanford\u2019s H-STAR Institute","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediax.stanford.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/pages\/7433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/comments?post=7433"}],"version-history":[{"count":8,"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/pages\/7433\/revisions"}],"predecessor-version":[{"id":11027,"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/pages\/7433\/revisions\/11027"}],"up":[{"embeddable":true,"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/pages\/363"}],"wp:attachment":[{"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/media?parent=7433"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediax.stanford.edu\/wp-json\/wp\/v2\/tags?post=7433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}