Birmingham SEO Agency - Happy Koala

The Happiest SEO Agency you will find.
We are different because we listen.
Our goal is to make you a Happy Koala.
A happy koala climbs to the top of the tree to get the juiciest Eucalyptus.
When we rank you at the top of Google – you too will be getting the juiciest customers.

happy koala bear

What Is SEO?

Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.

Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.

Happy Koala SEO Agency

How Does Google Rank Pages?

Google™ promotes authority pages to the top of its rankings so it's your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.

Get to the top of google

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.

About us

Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!

100% Guarantee Google Rankings

Our Search Engine Optimisation Services

Onpage Optimisation

Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users. Some of the typical activities include –

Technical SEO Audits

Keyword Research

Content Marketing

Conversion Rate Optimisation

Mobile SEO

Website Design

Offpage Optimisation

Offsite SEO refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.

Links from websites and pages with more trust, popularity and relevancy will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link is the most important signal.

Some of the typical activities include –

Competition Analysis

Link Building

Directory Listings

Google Maps Optimisation

Blogger Outreach

Press Releases

Reputation Management

Youtube SEO

Social Media Marketing

Retargeting

Contact our SEO Agency

Happy Koala
3 Brindley Place,
Birmingham,
West Midlands
B1 2JB
United Kingdom

0121 751 7229

support@happykoala.co.uk

www.happykoala.co.uk

How Does SEO Work?

Google (and Bing, which also power Yahoo search results) score their search results largely based upon relevancy and authority of pages it has crawled and included in its web index, to a users query to provide the best answer.

Google uses over 200 signals in scoring their search results and SEO encompasses technical and creative activities to influence and improve some of those known signals. It’s often useful to not focus too much on individual ranking signals and look at the wider goal of Google, to provide the best answers for its users.

SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answers the user’s query.

Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Google’s search quality rater guidelines provide plenty of detail and examples of what Google class as high or low quality content and websites, and their emphasis on wanting to reward sites that clearly show their expertise, authority and trust (EAT).

Google uses a hyperlink based algorithm (known as ‘PageRank’) to calculate the popularity and authority of a page, and while Google is far more sophisticated today, this is still a fundamental signal in ranking. SEO can therefore also include activity to help improve the number and quality of ‘inbound links’ to a website, from other websites. This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example.

Relevant and reputable websites linking to a website is a strong signal to Google that it might be of interest to its users, and can be trusted to appear in the search results for relevant queries.

Keyword rich content

One of the key tools that search providers such as Google and Microsoft (Bing) employ to determine your rankings are "spiders". A spider is a piece of software that crawls the web in a methodical, automated manner. They browse your website (and everyone else's) to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine.

With this in mind, you need to consider the search habits of your target audience, and ensure that the terms they might use to find your business are reflected on your pages. For example, if you offer physiotherapy services, your website content should include words or phrases that people may search for, such as "massage", or specific problems such as "lower back pain". Remember that text included in images cannot be crawled by spiders, although alternative text associated with the images is, so you may wish to revisit the design of some of your pages.

A useful free tool for identifying your keywords is the Google AdWords keyword tool. This is designed to help prospective advertisers identify the most relevant keywords for their chosen market, but it is also very helpful when writing copy for your website.

Once you have identified your keywords, ensure that they appear in the body of your pages, as well as in the metadata of your page, which is the unseen data that gives the spiders key information about your page. This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer.

Link Building

PageRank is a number scored out of 10 that is given to your website based on inbound and outbound links, and helps search engines to verify how trustworthy your site is. Linking between sites allows "link juice" to be carried through, so if your site is linked to by a site with a good PageRank, link juice will be carried forward to your site, improving your ranking.

While you cannot generally control the inbound links to your site (and Google disapproves of link farms and other artificial ways of linking), there are some steps that can be taken to improve your PageRank score. Ensure that your site is linked to from your social media content, most notably Google+, and attempt to get listed on free open directories such as DMOZ or professional bodies associated with your market.

Both outbound and internal links are crucial. Wherever you mention a site or a source, make sure these include a reference and a hyperlink. As for internal links, meticulously linking will increase the time spent on your site by the spiders. You may wish to revisit your menu structure, or to insert a quick links footer, which will ensure that each page on your site has a link to all the other pages on it.

In order to determine the PageRank of your site, you can download a browser plugin such as PageRank Status for the Google Chrome browser.

Keep Your Website Fresh

The rate at which search engine spiders crawl your site is in part determined by how frequently the content of your pages change. With this in mind, you may want to create a monthly task to change text, images, or add or remove pages, in order to ensure that your content is regularly updated.

Alternatively, set up a blog on your site and allocate time each day (or week) to write or curate some content that is relevant to your target market. This might seem onerous or daunting, but once you get into the habit it becomes second nature and shouldn't take more than about half an hour a day. For reference material – which should always be credited – use Google Alerts to keep up to date with online content that matches your keywords.

Keeping up to date with SEO

The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is something of a moving feast and it pays to stay up to date. That said, these basic principles are unlikely to change significantly as they are key determinants of your ranking.

Happy Koala SEO Agency
https://twitter.com/HappyKoalaSEO
https://www.facebook.com/happykoalaseo/
https://www.instagram.com/happy_koala_seo/
https://happykoalaseo.blogspot.com/
http://happykoalaseo.home.blog/
https://happykoalaseo.tumblr.com/
https://about.me/happykoalaseo/
https://sites.google.com/view/happykoalaseo
https://happykoalaseo.weebly.com/
https://medium.com/@happykoalaseo
https://www.youtube.com/channel/UC3TFLZPYNe6eAR0b0yoeyvA
https://www.pinterest.co.uk/happykoalaseo/
https://www.linkedin.com/company/happy-koala
https://www.flickr.com/people/171044348@N08/
https://trello.com/happykoalaseo
https://www.evernote.com/shard/s400/sh/e0c46f45-49a2-4d84-895d-08fcd5a59fe6/1f3a81b1d459116f55b9e173e0c1ed6b
https://getpocket.com/@611g1do5pWXz5A718fT4324T3aA5p785fvKrzsa60ZGY14bd7aNFIu4aTyDNv68a
https://www.diigo.com/user/happykoalaseo
https://www.slideshare.net/happykoalaseo/happy-koala-seo-agency-140990098
https://drive.google.com/open?id=18mO6jFqjbO4tWyBjCjTFGGEe6Nn9lLOc
https://www.google.com/maps/d/viewer?usp=sharing&mid=1yqFmUe-EK0cgiui5RyBOAkPQJfZir_NW
https://disqus.com/by/happy_koala/
https://en.gravatar.com/happykoalaseo
https://happykoalaseo.livejournal.com/
https://happykoalaseoagency.quora.com/
https://www.instapaper.com/p/happykoalaseo
https://issuu.com/happykoalaseoagency
https://happykoalaseoagency.quora.com/Happy-Koala-Search-Engine-Optimisation-Agency
https://issuu.com/happykoalaseoagency/docs/happy_koala_seo_agency.docx
https://www.youtube.com/channel/UC3TFLZPYNe6eAR0b0yoeyvA/about
https://www.goodreads.com/user/show/96736241-happy-koala
http://happykoalaseoagency.soup.io/
https://happykoalaseo.wixsite.com/blog
http://www.alternion.com/users/HappyKoalaSEO/
https://s3.eu-west-2.amazonaws.com/www.happykoala.co.uk/Birmingham+SEO+Agency+Happy+Koala.html
https://storage.googleapis.com/happykoala.co.uk/happykoalaseoagency.html
https://www.pearltrees.com/happykoalaseoagency
https://www.happykoala.co.uk/14-google-ranking-signals-you-need-to-optimize-for-in-2019/
https://www.happykoala.co.uk/a-comprehensive-guide-to-local-seo-in-2019/
https://www.happykoala.co.uk/four-tools-to-discover-and-optimise-for-related-keywords/
https://www.happykoala.co.uk/google-update-florida-2-march-2019-core-update-is-a-big-one/
https://www.happykoala.co.uk/why-voice-search-will-dominate-seo-in-2019-and-how-you-can-capitalize-on-it/
https://www.happykoala.co.uk/4-ways-to-optimise-your-website-for-higher-search-engine-rankings/
https://www.happykoala.co.uk/8-ways-to-create-great-content-for-seo-and-people/
https://drive.google.com/open?id=12sZEJ15V4Y-AUwcceBWZTQefwoW1XQvq
https://drive.google.com/open?id=1VHj_ZrrNTCUDEAPRWcGtCKKZKkvTsYDH
https://drive.google.com/open?id=1Pz-UIj6xKAjE03lywzwbOf0uve9UKSFW
https://drive.google.com/open?id=1KpWD4DPnRo8R2t6jRjNzxoi7s_D68Rk9
https://drive.google.com/open?id=1ZNMiltCMnLCa1tjzMj0htFZs2Uxj8irv
https://drive.google.com/open?id=1J-VkIzcF3kPYkgKtgwvHsPaCX64UwKYh
https://drive.google.com/open?id=15DsJ02bTMWQVFrjgDOXjqLd4cF-ANekR
https://drive.google.com/open?id=1BnDJV8aVEtGTJzBOxI166l9yYNC-pzMx
https://drive.google.com/open?id=1eR2_WDBV-PsKNqXLfG01sLDwj9tGbWaK
https://drive.google.com/open?id=1DNjAg-xKsYJWEoMA3QYhdxuANmF7Y4Rj
https://drive.google.com/open?id=1Ytmty4dGh7wE87A6R_5ckKRg-M3AaHTQ
https://drive.google.com/open?id=1n4CvRQ84iO8_b4nbX3_7V896PITRFj8J
https://drive.google.com/open?id=1Mqk4XxB-aZOUEfcjxI5C4dbhEby45Dvs
https://drive.google.com/open?id=1p5grhwYXM-k-mCuXBIV6vw3lqE9ZqUeH
https://drive.google.com/open?id=15CAf47MzFzXs51yP8hS8KkB4TsFkMB_y
https://drive.google.com/open?id=1wqwRQ87oKL8Zy2rsiQ_utA10U7uGSFZlqk7XyVtE6Ts
https://drive.google.com/open?id=10vTaGJDkv-_Tb6P5fbtRcQArRvbcYM_W9bpPrwRlThs
https://drive.google.com/open?id=17Ei_f9HyEjmZhXWYbdfct7Kkx4cGR2-SHeNaxqFzpWc
https://drive.google.com/open?id=1EnrGfj9xE4zLhiKaUXhB0gL-Yn6jqdHlYTst7bZL2v4
https://www.youtube.com/watch?v=AAwdq_FmRgY
https://drive.google.com/open?id=1WBniiPRrR6CxVlWK6AJXFyoP3sNLlYN2TcabwPkLHyI
https://drive.google.com/open?id=1FgxlSC1LaBW3L5bdwwRzKhdaAL8BVI60g2X8X1NuPVI
https://drive.google.com/open?id=105lY7WjgvAUfjIXtSrzFg1k4Vjcp5l7lnfDzvN45up0
https://drive.google.com/open?id=1Tu3BFdmgTp_9Y-0hw306aGl_l3e7J2a87NbNa1kjcoc
https://drive.google.com/open?id=1nalc5Evzs9zPTdmKwRwiZNKAZdUYJr5wCeypvIxF_U4
https://drive.google.com/open?id=1CMt4zgK1TuuRQ1wpK634h1gJLfWILAsybPUVDK-iwTQ
https://drive.google.com/open?id=15Dhy5lKVQ4HsnuMRyG8ozA81BU-SlUOeqWanIDEN2Bc
https://storage.googleapis.com/happykoala.co.uk/happykoalaseoagency.html

https://clickdo.co.uk/wix-seo
https://www.clickdo.co.uk/birmingham-seo-services/

seo
seo uk
seo company uk
seo company
seo marketing
seo services uk
seo agency
seo expert
google seo
seo website
seo services
seo consultant
seo analysis
local seo
seo audit
seo website optimization
seo sem
seo optimization services
best seo company uk
seo consultant uk
seo marketing company
best seo company
local seo company
seo optimization
professional seo company
top seo companies
seo optimisation
on page seo services
international seo
seo marketing agency
seo agency uk
seo online
search engine optimization seo
best seo
marketing seo services
seo search engine
seo advice
best seo services
mobile seo
best seo agency
seo campaign
seo search
seo consultant services
seo manager
seo ranking
affordable seo company
seo service company
seo specialist
on page seo
seo report
web seo
professional seo services
local seo services
seo firm
seo content
off page seo
seo strategy
organic seo
seo analyse
seo web design
local business seo
seo copywriting
affordable seo services
seo consultancy
small business seo services
how seo works
white hat seo
seo writing
video seo
seo content writing
seo packages
small business seo
seo links
freelance seo expert
white label seo
seo freelancer
affordable seo
seo business
seo blog
freelance seo consultant
affordable seo packages
search engine positioning seo
top rated seo company
wordpress seo specialist
google seo optimization
professional seo experts
the best seo service
hire professional seo expert
recommended seo companies
top seo website
google seo company
seo engine optimization
technical seo expert
seo digital company
seo company rankings
seo marketing consultant
the best seo
top seo consultants
organic seo consultant
seo company pricing
seo optimization company
seo services website
seo of a company
best seo consultant
google seo expert
the seo expert
best seo agency uk
seo service online
seo marketing strategy
search engine optimization and seo
seo design
seo search optimization
seo companies near me
expert seo services
seo optimisation services
seo consulting firm
seo optimization agency
firm seo
seo guy
seo optimisation company
the seo company
search engine optimisation seo
technical seo consultant
best seo service provider
internet marketing seo
seo english
good seo company
quality seo services
seo consulting company
seo expert needed
seo management company
seo company website
seo online marketing
seo search engine marketing
seo optimisation google
seo provider
professional seo firm
seo for
seo your website
seo service provider
wordpress seo agency
local seo marketing
organic seo agency
digital seo company
expert seo
google seo cost
seo internet
seo agency near me
top seo agency
local seo specialist
seo optimised website
seo expert services
seo website builder
professional seo
seo professional services
professional seo agency
website and seo
seo engine
organic seo company
seo agency website
best seo services company
seo optimization costs
hire seo expert
website seo marketing
consultant seo
digital seo agency
ethical seo
seo professional
seo services seo company
seo and online marketing
top 10 seo companies
seo friendly
best seo companies for small business
top ranking seo
marketing and seo services
seo management services
website seo company
seo expert agency
website seo services
google search seo
google seo agency
seo services expert
seo market
seo and marketing
seo website design
top seo
seo web development
best seo expert
seo consultancy uk
seo digital agency
seo organisation
seo ranking software
seo promotion
seo services agency
seo website marketing
seo marketing website
the seo agency
good seo
digital marketing seo agency
full service seo
local search seo
seo web marketing
service seo
seo results
looking for seo
natural seo
seo services near me
seo consultant near me
organic seo services
paid seo
seo advisor
local seo consultant
top seo services
hire seo
independent seo consultant
professional seo consultant
buy seo services
google seo specialist
seo specialist services
online marketing seo
top seo experts
monthly seo services
small business seo agency
affordable seo consultants
seo web
seo guru
small business seo company
web seo services
number 1 seo business
affordable small business seo
buy seo
seo contractors
seo services packages
best seo for small business
guaranteed seo services
seo rates
onsite seo services
seo pro
business seo services
seo solutions
best online seo
seo freelance consultant
blog seo