Artificial Intelligence

Find out Telefónica's position on Artificial Intelligence , one of the technologies that will shape the future of the digital age.

This Regulation will set a global standard. The purpose is to promote the uptake of human centric and trustworthy artificial intelligence and to ensure a high level of protection of health, safety, fundamental rights, democracy, rule of law and the environment from potential harmful effects of artificial intelligence systems.
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Ethics and trust Beyond legal regulation , there is the ethics which Artificial Intelligence must work on and the challenge that this tool must provide to citizens.
Why ethics drives innovation in Artificial Intelligence How ethics drives innovation in AI Trust as a driver of adoption Embedding principles such as fairness, transparency, human oversight, safety, privacy, and environmental commitment i n the development of AI solutions creates a trustworthy environment that accelerates adoption.

Artificial Intelligence
This Regulation will set a global standard. The purpose is to promote the uptake of human centric and trustworthy artificial intelligence and to ensure a high level of protection of health, safety, fundamental rights, democracy, rule of law and the environment from potential harmful effects of artificial intelligence systems.
The three pillars of governance: global guidelines, self- regulation and regulatory framework Public policy and regulation face the challenge of establishing a framework of certainty that builds trust in the design, development, implementation and ethical use of AI. The scope of Artificial Intelligence is not confined to national borders and therefore requires global solutions and approaches ...

AI Governance and Responsible AI
Artificial intelligence is transforming the world at record speed, creating extraordinary opportunities but also new challenges in terms of ethics , security, and transparency. The entry into force of the EU AI Act, the first global law on artificial intelligence , marks a turning point: organisations must ensure that this technology is used responsibly, traceably and in compliance with ...
The artificial intelligence revolution brings new opportunities, but also major challenges. At Telefónica Tech, we are committed to responsible and governed AI, which places ethics , rights, and transparency at the heart of every system.

Artificial Intelligence
📈#AI is a transformative technology with great potential for any industry and society. It can enhance well-being, foster innovation , create new business models, and accelerate humanitarian ...





Approving an internal AI governance regulation (2023) Equipped with the practical experience of the governance model obtained in the pilots, and in close collaboration with the Compliance area, we created the official AI governance model of Telefónica which was approved in December 2023.