HOOKIN BLOG HB93 · ORIGINAL READER ASSET

3D billboard evidence cards

Use these cards to separate a real installed screen playing CGI, an interactive real-time execution, and a billboard with physical depth. The drawings are original schematics. The links lead to operator, producer, or record pages; no third-party campaign photographs are reproduced here.

REAL CURVED SCREEN + CGI

Giant 3D Cat · Tokyo

  • Cross Shinjuku Vision
  • Room calibrated for the east-exit plaza
  • Watch: ears and tail break the frame

Open Omnibus Japan production page

REAL CURVED SCREEN + CGI

Vodafone Lions · London

  • Piccadilly Lights, July 2021
  • Forced-perspective avatars
  • Watch: travel from “deep” to beyond frame

Open Ocean Outdoor case page

REAL SCREEN + LIVE RENDER

Samsung Gaming Hub · London

  • Piccadilly Lights, December 2023
  • Live stream plus interactive 3D scene
  • Watch: real-time content, same geometry

Open Ocean Outdoor outcome page

REAL CORNER SCREEN + CGI

Spirit Halloween · New York

  • Times Square, October 2022
  • Location rebuilt in VR for angle review
  • Watch: hands, bats, broken façade

Open Groove Jones case page

PHYSICAL DEPTH + LED

Coca-Cola robotic sign · New York

  • Times Square, installed in 2017
  • 1,715 moving LED cubes in record entry
  • Actual modules extended and retracted

Open Guinness World Records entry

Evidence limit: a case page establishes the described installation and production account. It does not prove that the campaign was effective. Video playback was not independently frame-inspected for this package; the article avoids unsupported motion observations.