# HB95 Real Example Flow Matrix

This supporting matrix records only publicly documented behavior. It is not a playback log. No campaign Lens was run in the browser environment used for this article, and unknown controls are left unknown.

| Example | Flow type | Documented opening or context | Documented action | Documented product/campaign learning | Documented exit/outcome | Evidence status | Material unknowns | Source |
|---|---|---|---|---|---|---|---|---|
| Sunglass Hut | Try-on and selection | AR eyewear try-on within one Lens | Try multiple products; tap a favorite | Visualize how different sunglasses look on the user | Product-specific landing page | Official Snap case description; provider-reported campaign metrics | Prompt, timing, audio, product order, fallback | https://forbusiness.snapchat.com/inspiration/sunglasshut |
| Ulta Beauty | Beauty selection | Catalog-connected mascara try-on | Explore multiple mascara SKUs | Compare product effects without leaving the camera experience | Transition from experimentation toward purchase | Agency case study plus Snap Shopping Lens documentation | Exact campaign UI, state order, timing; numeric results not reliably exposed in accessible text | https://meetrise.com/case-study/ulta-snapchat-lenses-case-study |
| Skeidar | Spatial product discovery | Furniture visualized in the shopper’s space | Experience different garden furniture types | Judge how furniture looks in context | Purchase from the AR experience | Official Snap blog description | Placement, rotation, scale, reset, comparison order | https://forbusiness.snapchat.com/blog/catalog-powered-shopping-lenses |
| Wolt | Service discovery game | User becomes a delivery rider on a scooter | Collect food items; receive points depending on item added | Delivery, choice, and order-building proposition | Campaign optimized toward SKAN app installs | Official Snap case description; test group combined AR Lenses and Snap Ads | Exact controls, level end, whether items mapped to real menu SKUs | https://forbusiness.snapchat.com/success-stories/wolt |
| Deep Eddy Vodka | Branded game | Lemon-themed AR game | Swipe-and-slice-inspired interaction | Lemon flavor and summer positioning | Lens-specific finish not disclosed; supporting ads continued the campaign | Official Snap case description | Full rules, score logic, completion, CTA | https://forbusiness.snapchat.com/success-stories/deep-eddy-vodka |
| Malibu | Campaign-metaphor game | “Clock Off” world | Avoid emails and meetings | Escape overwork; enter a relaxed Malibu moment | Reach “Clock Off” status; supporting ads continue campaign | Official Snap case description; NCS campaign measurement reported | Input method, duration, scoring, end controls | https://forbusiness.snapchat.com/success-stories/malibu-rum |
| KICKS | Self-expression and sharing | Norwegian flag plus “Gratulerer med dagen” | Create a National Day Snap | KICKS participates in a culturally relevant greeting | Capture and share | Official Snap case description; Ads Manager data dated May 17, 2026 | Any additional interaction beyond visual effect | https://forbusiness.snapchat.com/success-stories/kicks |
| Current Account Switch Service | Performance and sharing | Karaoke-themed AR Lens | Perform and share | Banking-switch message made participatory and socially usable | Share; supporting formats reinforce service message | Official Snap case description; brand-lift and Ads Manager reporting | Song, lyric prompts, scoring, CTA, completion flow | https://forbusiness.snapchat.com/success-stories/current-account-switch-service |

## Cross-example decisions

- **Try-on:** The product must change visibly when the SKU changes, and the outbound destination should preserve the selection.
- **Selection:** Comparison is useful only when the visual state, product identity, and commerce data remain synchronized.
- **Product discovery:** The user’s environment should answer a decision question; do not treat a floating 3D object as sufficient evidence of fit or scale.
- **Game:** The action should express the product or campaign proposition even before the logo is considered.
- **Share:** A shareable frame can be the intended finish, but sharing is not equivalent to purchase intent or comprehension.