Latest BMW Dealership News: Updates on New Models, Expansions & Customer Programs
The BMW dealership network continues to evolve, introducing cutting-edge models and enhancing customer experiences across markets. Staying updated with the latest news ensures dealers and buyers remain ahead of the curve.
New Model Launches Redefining Performance and Sustainability
BMW’s recent dealership updates highlight the global rollout of its iX3 electric SUV and next-gen M4 Gran Coupe. These models blend electrification with dynamic performance, backed by expanded charging infrastructure and exclusive test drive events at partner dealerships nationwide.
Expanding Dealership Footprint in Key Markets
Recent investments have led to the opening of five new BMW dealerships in metropolitan areas including Austin, Denver, and Raleigh. These locations offer enhanced service centers, reserved showrooms, and dedicated customer concierge programs to improve accessibility and satisfaction.
Enhanced Owner Programs and Digital Engagement
BMW dealerships are rolling out upgraded owner portals featuring real-time service tracking, virtual maintenance scheduling, and personalized offers. Additionally, loyalty rewards and exclusive event access strengthen long-term customer relationships through innovative digital tools.
From innovative model releases to strategic dealership expansions, BMW’s dealership network is setting new standards in the industry. Visit your nearest BMW dealership today to experience the latest updates firsthand and take advantage of exclusive owner benefits.
Driving the news: Fletcher Jones Automotive Group acquired a luxury dealership in Santa Monica, California, from longtime owner Del Montell in a deal that closed on January 14. For context: Montell, who is retiring, acquired Santa Monica BMW in 1983 and built it into a success. Swickard Auto Group has officially opened BMW of Lynnwood's new 40,000-square-foot dealership.
The ground-up facility is designed to elevate the automotive retail experience, a release said. Located at 18700 Hwy 99, the showroom features, in addition to its selection of cars, electric-vehicle charging stations, and guest amenities. Haig Partners was featured in Car Dealership Guy News for advising Del Montell on the sale of Santa Monica BMW to Fletcher Jones Automotive Group, a.
Swickard Auto Group expands in Oregon with the purchase of BMW Portland from Lithia Motors, renaming it BMW of Portland. The acquisition appeared to be the first dealership purchase for Swickard Auto Group in 2025. The Fairfield dealership is one of a growing collection of BMW stores owned by the New England.
A luxury dealership in California is right in the wheelhouse of the Fletcher Jones Automotive Group. So when longtime owner Del Montell put Santa Monica BMW up for sale, Fletcher Jones was all too. The official press portal of the BMW Group in 19 languages.
We provide you with the latest press releases of the BMW Group free of charge and at first hand. The material comprises text, photos, audio, video and TV footage. Haig Partners LLC, a leading buy-sell advisory firm to auto retailers in the U.S., served as the exclusive sell-side advisor on the sale of Santa Monica BMW, a highly regarded BMW dealership owned.
Swickard Auto's other Oregon stores, include: Mercedes-Benz of Wilsonville, which ranks No. 1 nationally for dealer performance, and BMW of Eugene and Gresham Toyota, which regularly sweep manufacturer awards.