Exploring the Coors Family of Beers
The Coors family has been brewing beer for over 140 years, and their legacy is reflected in the diverse range of beers they produce. From the classic Coors Light to the craft-inspired Coors Banquet, each beer tells a story of innovation, quality, and tradition. Let's delve into the world of Coors family beers, exploring their history, brewing process, and unique characteristics.
From Golden, Colorado to the Nation
The Coors family's brewing journey began in 1873 when German immigrant Adolf Coors established the Coors Brewing Company in Golden, Colorado. Today, the company is part of the Molson Coors Beverage Company, but it remains deeply rooted in its Colorado heritage. The family's commitment to quality and innovation has made Coors beers a staple in American households.
Coors Light: The Silver Bullet
Introduced in 1978, Coors Light is the flagship beer of the Coors family. Known for its distinctive silver can and refreshing taste, it's a favorite among beer enthusiasts. Coors Light is brewed using a unique cold-activated technology, where the beer is cooled to 1°F (-17°C) before packaging. This process enhances the beer's cold-loving aroma and flavor, resulting in a crisp, clean taste.

- ABV: 4.2%
- IBU: 10
- Malts: Water, barley malt, corn syrup
- Hops: Hop extract
Coors Banquet: A Craft Classic
Coors Banquet, originally known as Coors Original, is a throwback to the company's early days. First brewed in 1873, it's a classic American lager with a rich history. This beer is brewed using a traditional method, where the beer is aged for a longer period, resulting in a smooth, full-bodied flavor. Coors Banquet is a testament to the Coors family's commitment to preserving beer-making traditions.
- ABV: 5.0%
- IBU: 12
- Malts: Water, barley malt, corn syrup
- Hops: Hop extract
Coors Seltzer: A Modern Twist
In response to the growing hard seltzer trend, the Coors family introduced Coors Seltzer in 2020. This refreshing beverage is made with a blend of gluten-free grains, natural flavors, and a hint of fruit. Coors Seltzer is a testament to the family's ability to adapt and innovate, staying relevant in the ever-changing beer landscape.
- ABV: 4.5%
- Calories: 90 per 12oz serving
- Flavors: Black Cherry, Mango, Lemon Lime, Watermelon
The Coors Family Brewing Process
The Coors family takes pride in their unique brewing process, which begins with the finest ingredients. The water used in Coors beers comes from the Rocky Mountain springs, providing a unique mineral profile that contributes to the beer's flavor. The family's brewers use a combination of traditional and innovative techniques to create beers that are both timeless and modern.

Malting and Mashing
The brewing process begins with malting, where grains are germinated to develop their natural sugars. These sugars are then extracted through mashing, a process where the grains are steeped in hot water. The resulting wort is the foundation for the beer's flavor and color.
Boiling and Hopping
The wort is then boiled, and hops are added to provide bitterness, flavor, and aroma. The Coors family uses a variety of hops, from classic American varieties to innovative experimental hops, to create a diverse range of beer styles.
Fermentation and Aging
The wort is cooled and transferred to a fermentation tank, where yeast is added. The yeast consumes the sugars, converting them into alcohol and carbon dioxide. The beer is then aged, allowing the flavors to develop and mellow. Some beers, like Coors Banquet, are aged for longer periods to develop a smoother, fuller flavor.

The Coors Family: A Legacy of Innovation and Quality
The Coors family's legacy is one of innovation, quality, and commitment to their craft. From the classic Coors Light to the craft-inspired Coors Banquet, each beer tells a story of the family's journey. As the beer industry continues to evolve, the Coors family remains dedicated to brewing beers that reflect their unique heritage and appeal to a wide range of beer lovers.




















