106K Followers, 158 Following, 266 Posts - Cross Colours LA (@CROSSCOLOURSLA) on Instagram: "ᴇsᴛ. 1989 ᴄʟᴏᴛʜɪɴɢ ᴡɪᴛʜᴏᴜᴛ ᴘʀᴇᴊᴜᴅɪᴄᴇ ᴛʜᴇ ᴏʀɪɢɪɴᴀʟ sᴛʀᴇᴇᴛᴡᴇᴀʀ ʙʀᴀɴᴅ ᴠᴏɪᴄɪɴɢ ᴄᴜʟᴛᴜʀᴀʟ ᴀɴᴅ sᴏᴄɪᴀʟ ᴀᴄᴛɪᴠɪsᴍ @CrossColoursCollegiate @CXCAtelier". Cross Colours.
81,189 likes 2,487 talking about this. Clothing Without Prejudice Since 1989! Cross Colours is a clothing brand launched in 1989 by Carl Jones. Launched on the premise of producing "clothes without prejudices" Cross Colours helped establish a fashion market based around black youth.
Cross Colours, a hip-hop fashion label, gained prominence in the 1990s, becoming a symbol of Black empowerment and cultural pride.So sit back, relax, and enj. An installation shot of "Cross Colours: Black Fashion in the 20th Century" at the California African American Museum. Photo credit: Elon Shoenholz Thirty years later, following a lengthy battle to reacquire the Cross Colours logo, it is back, selling replicas of its vintage favorites as well as some new designs.
Walker and Jones founded Cross Colours in 1990 in South Central, LA with the intention of regaining control of the black narrative. They sought to do this by redefining the public's understanding of African Americans through their garments, advertising material and product placement choices. The duo screen printed t-shirts which championed messages of peace and positivity - their 'Stop D.
With the The Hundreds X Cross Colours Collection releasing in August and a new collection dropping this fall, Cross Colours will continue its mission to produce "Clothing Without Prejudice" and promote education and peace in communities across America.*Photos and description from Crosscoloursla. "Through their bold designs and graphics, Walker and Jones originally set out to craft positive messaging around African American culture and oppression" - Vogue "Cross Colours positioned itself as a voice of urban youth, with clothing that was fashion forward and community oriented.". Cross Colours is often credited as being one of the first streetwear lines, becoming as famous as the scores of celebrities who wore it through the 1990s and early 2000s.