Designing a Space Worth Showing Up To
When SmithGroup set out to open their new office in San Diego’s lively Little Italy neighborhood, they envisioned more than just a place to work. They wanted a flexible, people-centric environment that would energize their team, honor their national identity, and reflect the creative spirit of Southern California.
Hyphn partnered closely with SmithGroup’s designers to deliver just that—helping them realize a workspace that’s as practical as it is visually striking, and as rooted in brand identity as it is in local charm.
Size
5,000 SF
Location
San Diego, CA
Services
Partners
Balancing Flexibility, Identity & Impact
SmithGroup made a bold move: eliminating traditional assigned desks in favor of a free-address model. This approach meant every piece of furniture and styling element needed to support various work modes—from quiet individual focus to spontaneous group collaboration.
But flexibility wasn’t the only requirement. The space also needed to:
Our Fringe team was also challenged to create memorable, story-rich moments—without overshadowing day-to-day functionality. The office needed to be both a destination and a practical tool.
“[Hyphn's] thoughtful curation of unique art and accessories added the perfect finishing touches—infusing every corner of our space with warmth, personality, and a welcoming sense of hospitality.”
Megan Skaalen
SmithGroup
Hyphn's solution features:
Fringe Styling amplified the brand’s identity and playfulness through custom, curated touches:
“Hyphn seamlessly integrated with our team... a perfect balance between innovation and practicality.”
Megan Skaalen
SmithGroup
The Result: A Workspace That Moves with You
The new SmithGroup San Diego office is a vibrant, flexible environment that reflects both national cohesion and local personality. Every element—from the mobile furnishings to the San Diego-centric styling—was designed to adapt, inspire, and connect.
The best projects begin with a conversation. Let’s talk about what’s possible for your space.