Bmw Q4 2024
Woodcliff Lake, NJ - January 3, 2025 BMW of North America today reported Q4 2024 and full year 2024 sales results for the BMW and MINI brands in the U.S. For 2024, BMW sales increased by 2.5% to total sales of 371,346 vehicles compared to the 362,244 vehicles sold in 2023. This represents the second consecutive year that BMW has set a new sales record in the U.S.
BMW of North America achieved record-breaking U.S. sales in 2024, with over 371,000 vehicles sold, including more than 50,000 electric models. For the full year 2024, MINI brand sales decreased by 21.5% to total sales of 26,299 vehicles compared to the 33,497 vehicles sold in 2023.
Table 2: New Vehicle Sales BMW of North America, LLC, Q4 & Full Year 2024. BMW claimed the 2024 U.S. luxury sales crown with a strong Q4 surge and a focus on leasing and customer experience.
BMW NA Reports 2024 U.S. Sales Results, Sets New Benchmark Annual Sales and BEV Sales > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW NA Reports 2024 U.S. Sales Results, Sets New Benchmark Annual Sales and BEV Sales.
BMW hit the ground running with four fully electric BEV models on the market in 2024, achieving a record-breaking numbers for electric vehicle sales in the U.S. and eclipsing the 50,000-unit milestone. In the fourth quarter of 2024, BMW sold 13,876 BEVs in the U.S., reflecting a slight 3.5% decline from the 14,374 units sold in Q4 of 2023.
Konsensus im Quartal. BMW won the 2024 luxury sales crown in the U.S. despite a costly stop-sale earlier in the year, staving off a Lexus brand that also set a U.S.
sales record. BMW sold 25,351 PHEVs in 2025, a significant 30.7% increase over 2024's 19,398 units. In Q4 alone, PHEV sales reached 7,141 vehicles, though this represented a 25.6% decline from Q4 2024's 9,592.