Toyota Century X
The first-generation CENTURY was born as a uniquely Japanese luxury car in 1967. This year marked 100 years since the start of the Meiji period and the 100th anniversary of Toyota Group founder Sakichi Toyoda's birth. The Toyota Century (Japanese: トヨタ・センチュリー, Hepburn: Toyota Senchurī) is a lineup of full-size luxury cars and limousines produced mainly for the Japanese market, serving as Toyota 's flagship car within Japan; globally the unrelated Lexus brand houses Toyota's flagship luxury model.
Production of the Century began in 1967, and the model received only minor changes until. After debuting its Cullinan-rivaling Century SUV in 2023, Toyota is reinforcing its lineup with an aesthetically appealing new coupe. The Century sedan gets its first update after seven years.
Toyota's latest Safety Sense suite now comes standard. Minor updates arrive alongside a hefty price increase. For years, the Toyota Century was a car reserved for Japan's elite.
Now, Akio Toyoda wants it to represent a new global brand above Lexus. Toyota's ultra-luxury Century brand emerges from Lexus's shadow. Prepare for opulence beyond imagination at the Japan Mobility Show 2025.
Toyota this week announced plans to launch a new ultra-luxury brand, Century, positioned above Lexus in its stable in the U.S. Century is now a distinct brand at the top of the Toyota hierarchy. Its first car following the separation is an ultra.
[Courtesy of Toyota] Toyota has officially elevated the Century to a standalone brand, transforming what was once Japan's royal chariot into the new face of its ultra. Check out these 45 used Toyota Century for sale. Explore detailed pricing information, notable features, and ratings on classiccarsbay.com.