6. Use contrasting colors
by Admin
Posted on 09-09-2024 03:51 PM
Use contrasting colors to create an impact with your designs.
Utilize contrasting colors in your palette, including backgrounds, fonts, and graphics, to enhance legibility and visual appeal. For example, pair a bold red button with a light blue background to make it more eye-catching. However, overdoing it with too many contrasting colors can overwhelm viewers, so be mindful of that. Remember, if the background is light, opt for a dark font, and vice versa, to ensure optimal contrast and readability. You can use a color wheel to find the right contrasting colors for your design. Or, i suggest reading the secret lives of color by kassia st.
Using contrasting colors can help draw the viewer’s focus to where you want it. A properly contrasting palette can also ensure your designs are both aesthetically pleasing and accessible. If you haven’t yet selected your brand colors, consider using a color wheel like adobe’s free adobe color tool. You can use this tool to toggle between colors and choose a palette with the proper amount of contrast that is both true to your brand and attention-grabbing. Adobe color has recently incorporated a contrast checker feature that helps designers select accessible palettes that align with w3c®’s web content accessibility guidelines (wcag). https://en.wikipedia.org/wiki/Print_design
Give visual weight to the most critical element of your design. Do this by placing it higher in the layout, using bigger and bolder fonts, or contrasting colors. This helps lead the eyes to where it needs to go first.
Working hand in hand with the design principle of hierarchy is contrast. Just like in real life, when something appears visually different from what is around it our eyes are immediately drawn to it. Therefore, contrast is without a doubt one of the most impactful elements of design and helps to add visual interest or create a focal point. As with hierarchy, you can generate contrast in your design by applying contrasting colors or tones of colors, by switching up fonts or using alternative styles for different pieces of text, or even contrasting the space amongst elements in your design.
7. Use white space when you can
Avoid cramming too many elements into your design. This can make your graphic look cluttered and confusing. Leave some white space in your design to make it look clean and easy to understand.
Overcrowding your design is a common mistake in social media graphic design. It's important to avoid cramming too many elements into your design and to leave some white space for a clean and comprehensible look.
Beginner and advanced designers alike often overlook the proper use of negative space. What is negative space, or white space? it‘s the space in your design that’s not occupied by any visual or written element. A design piece that doesn't incorporate enough negative space is like a sentence with no spaces: itisdifficulttocomprehend.
| content creation given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to diy graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. These three design tips will keep your blog, social media, and other visuals on the right track. Handpicked related content: 27+ handy tools for better visual content marketing.
Proper alignment of the elements in your design will help create a professional, polished, and sophisticated look. There are several types of alignment, and the type you use will depend on your design. Horizontal alignment means that either the left or right (or both) margins of your design are equal. Depending on your design, horizontal alignment can apply across an entire page or in columns. Keep an eye on the “rag”, the white space that is left at the end of a left justified line of text. Too much rag can create a sense of visual misalignment which can negatively impact the readability of your design.
8. Be consistent in your design
This is a design tip many of us forget - however, accurate kerning truly makes the difference between a good design and a great design. What is kerning? essentially, it’s the space between each letter of the text. Ensuring consistent and equal spacing between each character will ensure that your copy looks neat, polished, and professional. Have you ever created a design that just didn’t look right, and no matter how many things you changed, the issue remained? there’s a chance you may have been dealing with a case of ‘bad kerning’ - an issue that bugs designers everywhere for its’ subtlety.
Unless you’re doing a one-off project, consistency in your graphic designs is essential to creating work that viewers recognize and recall, especially in the case of campaigns and branding. A style guide is the rulebook for everything in your related graphic designs , from what fonts to use to how logo treatments work with different color schemes. Creating one ensures that your work is consistent both visually and in tone across different graphic design pieces for a campaign or brand, whether designing a business card, crafting a social media graphic, or developing an entire multimedia ad blitz.
Affinity designer 2 has the best psd import of any graphics program i’ve used to date. It's the only application i've seen that can import with 100% accuracy, consistently, regardless of the content of the original file. You can also very effectively import illustrator ai, eps, and svg files into affinity 2. So if you’ve been mulling over the perks of affinity designer vs. Illustrator, you don't necessarily have to choose between the two. That’s because you can always import your files from illustrator into designer and work on them in both programs. And let's say you’re browsing envato elements looking for an affinity designer logo.
Consistency is a key principle in design that plays a significant role in establishing a cohesive visual identity. By creating design guidelines for elements such as colors, fonts, and layouts, you ensure a unified and recognizable look and feel across all your design materials. Consistently applying these guidelines throughout your project not only reinforces brand recognition but also enhances the overall professionalism and impact of your work.
The first thing that comes to mind when we talk about flat design is that flat design is simple and still stylish and relevant. This direction is developing rapidly, and it has a large fan base. But why so? let’s go deep into the flat design and find out why it is so stylish and cool? immediately we can highlight that the flat design does not provide for anything extra. And this is undoubtedly its advantage. This style is called flat because all elements are devoid of volume. The absence of textures and gradient achieves this effect. Flat design is based on simple forms with two-dimensional images that users have not ceased to like for a long time.