Hasbro, Inc. (HAS) — Q2 2026 Earnings Preview

Company

Hasbro, Inc.

Earnings Date

July 21, 2026 (Pre-Market)

Ticker

HAS (NASDAQ)

Report Period

Q2 2026 (Quarter ended June 30, 2026)

Prepared

July 20, 2026

Last Earnings

May 20, 2026 (Q1 2026)

1. Earnings Preview

Key Takeaway: The setup into Q2 2026 is constructive but not without risk — management guided Q2 Wizards revenue to be "quite robust" behind the Secrets of Strixhaven and Marvel Super Heroes launches, and consensus has moved up accordingly, but the cybersecurity incident-driven $40–60M Consumer Products revenue shift from Q2 into Q3 creates a known headwind that keeps the bar from being too high. The single biggest swing factor is whether MAGIC: The Gathering revenue can clear the elevated consensus of ~$479M, which would represent ~16% YoY growth against an already-strong Q2 2025 comp.

Bar: Consensus heading into Q2 2026 is a moderately high bar for Wizards but a manageable one for the total company. Net revenue consensus sits at ~$1.069B (+9% YoY), with Wizards segment revenue expected at ~$605M (+16% YoY) and MAGIC specifically at ~$479M (+16% YoY). Management explicitly called Q2 "quite robust" on the Q1 call, citing both Secrets of Strixhaven (which surpassed Lorwyn Eclipsed as the largest MAGIC Premier set ever) and the Marvel Super Heroes Universes Beyond launch — so the street has had clear forward visibility. Consumer Products consensus of ~$447M implies low-single-digit growth, consistent with management's revised guidance after the cyber incident shifted $40–60M of CP revenue to Q3.

Guidance/Tone: Management's posture on Q1's call was notably confident on Wizards/MAGIC while incrementally cautious on the back half — they flagged Q4 as the quarter where Wizards could see a YoY decline due to tough comps, and introduced oil-related input cost headwinds (freight, resin, packaging) as a back-half offset to tariff favorability. Full-year 2026 guidance was maintained at revenue +3–5% constant currency, adjusted operating margin 24–25%, and adjusted EBITDA $1.40–1.45B. Tone has not shifted since Q1 earnings; no pre-announcement or guidance revision has been issued.

Estimate Trajectory: Estimates were revised upward following the Q1 beat and management's bullish Q2 Wizards commentary. The Q2 2026 consensus for net revenue stands at ~$1.069B vs. the pre-Q1 baseline of ~$1.059B (as of May 27), and adjusted EPS consensus is ~$1.14 vs. ~$1.13 prior — modest upward drift that reflects the strong MAGIC pipeline but is tempered by the known CP revenue timing shift. The FY2026 consensus for adjusted EPS is ~$6.03 and EBITDA ~$1.46B, both roughly in line with the guidance midpoint, suggesting the street is not pricing in meaningful upside to full-year numbers.

Stock Setup: HAS has underperformed meaningfully since Q1 earnings — the stock is down ~8% from the May 20 close of $88.60 to $81.59 as of July 20, while the S&P 500 is roughly flat and XLY is down ~3%. This underperformance suggests the market has been pricing in some skepticism about the sustainability of MAGIC's growth trajectory and/or the back-half oil cost headwinds, which actually creates a more favorable risk/reward setup into the print. The stock is not priced for a beat.

Wildcard: The magnitude of MAGIC backlist sales and the sell-through of the Marvel Super Heroes Universes Beyond set are the key unknowns. Management noted backlist set a quarterly record in Q1 and that 2026 is already the third-largest backlist year in MAGIC's history — if Marvel Super Heroes drives another record-setting backlist quarter in Q2, total MAGIC revenue could meaningfully exceed the ~$479M consensus. Conversely, any commentary suggesting the Marvel set underperformed internal expectations, or that Q4 Wizards is tracking worse than the "down low-single-digit" framing, would be a negative catalyst.

2. KPIs & Consensus Expectations

Key Takeaway: Consensus is a moderately high but well-telegraphed bar — management guided Q2 Wizards explicitly higher on the Q1 call, so the street has had clear visibility. MAGIC revenue (~$479M consensus, +16% YoY) is the bigger swing factor; Consumer Products is a known soft quarter due to the cybersecurity-driven revenue timing shift.

Table 1 — Q2 2026 Current Quarter Snapshot

KPI

Q1 2026 Actual

Q2 2025 Actual (Prior Year)

Q2 2026 Consensus Est.

YoY Change (Est.)

Guidance

Cons. vs. Guidance

Net Revenue ($M)

$1,000.2M

$980.8M

$1,069.3M

+9.0%

FY +3–5% CC; Q2 Wizards “quite robust”; CP low-single-digit growth

~+2% vs. FY midpoint implied

Adj. EPS - Diluted ($)

$1.47

$1.30

$1.14

-12.3%

FY adj. EPS ~$5.99–6.03 (implied from EBITDA guide)

In line

Adj. EBITDA ($M)

$339.4M

$302.0M

$294.5M

-2.5%

FY $1.40–1.45B

~-2% vs. FY midpoint implied

Wizards & Digital Gaming Revenue ($M)

$582.0M

$522.4M

$604.8M

+15.8%

FY mid-single-digit growth; Q2 “quite robust”

In line with guidance

MAGIC: The Gathering Revenue ($M)

$469.6M

$412.0M

$478.9M

+16.2%

Strixhaven + Marvel Super Heroes launches; backlist strength

In line

Consumer Products Revenue ($M)

$397.9M

$442.4M

$446.5M

+0.9%

Low-single-digit growth (revised down from low-double-digit due to cyber incident)

In line

Wizards Operating Income ($M)

$297.7M

$241.8M

$262.0M

+8.4%

Margin moderation expected on higher Universes Beyond royalty mix

N/A — segment-level not guided

Consumer Products Operating Income ($M)

-$40.5M

$1.2M

-$13.8M

N/M

Seasonally weak Q2; full-year segment expected profitable

N/A — segment-level not guided

Source: Visible Alpha Consensus and Actuals Data. Q2 2026 consensus as of May 27, 2026 (post-Q1 earnings). Q1 2026 actuals and Q2 2025 actuals from Visible Alpha. FY2026 consensus: Net Revenue $4,992M, Adj. EPS $6.03, Adj. EBITDA $1,462M (as of May 27, 2026). FY2027 consensus: Net Revenue $5,314M, Adj. EPS $6.36, Adj. EBITDA $1,543M.

Table 2 — Beat/Miss History (Last 8 Quarters)

Top KPI #1: Net Revenue ($M)

Quarter

Reported ($M)

Consensus ($M)

Surprise %

Result

Q1 2026

$1,000.2

$963.9

+3.8%

Beat

Q4 2025

$1,445.9

$1,263.9

+14.4%

Beat

Q3 2025

$1,387.5

$1,344.6

+3.2%

Beat

Q2 2025

$980.8

$882.1

+11.2%

Beat

Q1 2025

$887.1

$773.0

+14.7%

Beat

Q4 2024

$1,101.6

$1,023.5

+7.6%

Beat

Q3 2024

$1,281.3

$1,298.5

-1.3%

Miss

Q2 2024

$995.3

$941.5

+5.7%

Beat

Pattern: HAS has beaten revenue consensus in 7 of the last 8 quarters, with an average beat of ~+8% — the only miss was Q3 2024 (-1.3%), which was driven by a Consumer Products shortfall. The consistent beat pattern reflects management's conservative guidance posture and Wizards' tendency to outperform.

Top KPI #2: Adj. EPS - Diluted ($)

Quarter

Reported ($)

Consensus ($)

Surprise %

Result

Q1 2026

$1.47

$1.14

+29.3%

Beat

Q4 2025

$1.51

$0.95

+58.9%

Beat

Q3 2025

$1.68

$1.64

+2.4%

Beat

Q2 2025

$1.30

$0.76

+70.4%

Beat

Q1 2025

$1.04

$0.68

+52.9%

Beat

Q4 2024

$0.46

$0.34

+35.3%

Beat

Q3 2024

$1.73

$1.28

+35.7%

Beat

Q2 2024

$1.22

$0.76

+60.5%

Beat

Pattern: HAS has beaten adj. EPS consensus in all 8 of the last 8 quarters, with an average beat of ~+43% — the magnitude of beats reflects both the company's conservative guidance posture and the street's historical tendency to underestimate Wizards' profitability. The Q2 2026 consensus of $1.14 is set against a $1.30 actual in Q2 2025, implying a -12% YoY decline, which appears conservative given management's bullish Q2 Wizards commentary.

Source: Visible Alpha Consensus and Actuals Data.

4. Guidance vs. Estimate Revision Tracker

Key Takeaway: Post-Q1 earnings estimate revisions were modestly positive for Q2 2026 — net revenue consensus moved from ~$1.059B to ~$1.069B and adj. EPS from ~$1.13 to ~$1.14 — reflecting the bullish Q2 Wizards commentary but tempered by the known CP timing headwind. FY2026 consensus remains tightly anchored to the guidance midpoint, suggesting the street is not yet pricing in meaningful upside to the full year.

KPI

Pre-Q1 Earnings Consensus (May 27, 2026 as-of)

Current Consensus (May 27, 2026)

Management Guidance

Cons. vs. Guidance

Assessment

Q2 2026 Net Revenue

~$1,059M (pre-Q1 baseline)

$1,069M

Q2 Wizards “quite robust”; CP low-single-digit

In line

Modest upward revision; bar is set but not stretched

Q2 2026 Adj. EPS

~$1.13 (pre-Q1 baseline)

$1.14

Implied from FY guide; Q2 seasonally lower

In line

Minimal revision; -12% YoY appears conservative vs. Q2 2025 beat pattern

Q2 2026 Adj. EBITDA

~$294M (pre-Q1 baseline)

$294.5M

FY $1.40–1.45B

~-2% vs. FY midpoint implied

Essentially flat; Q2 EBITDA consensus implies margin compression vs. Q1

FY2026 Net Revenue

N/A

$4,992M

+3–5% CC (implies ~$4,900–5,000M)

At high end of range

Street at top of guidance range; Q1 beat absorbed without raising FY

FY2026 Adj. EPS

N/A

$6.03

Implied from EBITDA guide

In line

No meaningful upside priced in; back-half oil cost headwinds keeping estimates anchored

FY2026 Adj. EBITDA

N/A

$1,462M

$1,400–1,450M

+0.8% above midpoint

Consensus slightly above guidance midpoint; manageable

Commentary: HAS's post-Q1 underperformance is notable given the company delivered a strong beat on both revenue (+3.8% vs. consensus) and adj. EPS (+29.3% vs. consensus). The stock initially declined modestly on May 20 because much of the beat had been pre-priced following a preliminary results release on April 23 that caused a sharp single-day surge. Since then, the stock has drifted lower by an additional ~8%, likely reflecting: (1) investor concern about the Q4 2026 Wizards comp headwind flagged by management; (2) the oil-related input cost headwinds introduced as a new back-half risk; and (3) broader consumer discretionary sector weakness. This setup — stock down ~8% from earnings, consensus not stretched, management bullish on Q2 — is constructive for a positive reaction on Q2 results.

Source: Stock Price Data.

Take-Two Interactive (TTWO) — Q4 FY2026 Earnings Call (May 21, 2026)

Relevance: Take-Two is a read-through for HAS's digital gaming strategy (EXODUS, Warlock, Magic Arena) and the broader interactive entertainment demand environment. TTWO's commentary on consumer engagement, digital monetization, and the gaming market outlook is relevant context for HAS's Wizards & Digital Gaming segment.

Theme

TTWO Commentary

HAS Read-Through

Digital Gaming Demand

FY2026 concluded with "excellent results"; Q4 net bookings of $1.58B exceeded high end of guidance; full FY net bookings of $6.7B were ~$750M above initial guidance; GTA series "exceeded expectations" and shows "incredible momentum"

Positive: Strong digital gaming demand environment validates HAS's investment in AAA video game titles (EXODUS, Warlock) and Magic Arena expansion. Consumer appetite for premium digital gaming content is robust.

Recurrent Consumer Spending (RCS)

GTA Online RCS grew 5% YoY; NBA 2K26 RCS grew 10% on higher DAUs and games played per user; WWE 2K26 RCS up 20% YoY; PGA TOUR 2K25 saw 110% increase in rounds played QoQ

Positive: Strong RCS trends across TTWO's portfolio validate the recurring digital monetization model that HAS is building toward with Magic Arena's expansion into collectibility and social formats.

FY2027 Outlook

FY2027 is "poised to be a breakout year" with record net bookings guidance of $8.0–8.2B (+20% YoY), primarily driven by GTA VI launch (November 19); industry is "still on a sharp growth curve in terms of its cohort of engaged consumers"

Positive: Bullish industry outlook supports HAS's 2027 video game launch slate (EXODUS, Warlock). GTA VI's November 2026 launch could also drive broader gaming engagement that benefits Magic Arena and D&D digital titles.

Direct-to-Consumer (D2C)

D2C channel "continues to drive net bookings and margin growth" by reducing payment friction and improving conversion and customer loyalty

Positive: Validates HAS's Magic Arena D2C strategy and the Arena/Disney Marvel digital rights deal, which expands the D2C digital collectibles opportunity for MAGIC.

8. Insider Transaction Activity

Key Takeaway: All recent insider transactions are routine equity award grants to directors — no open-market purchases or sales by executives or directors. The absence of insider selling ahead of earnings is a mild positive signal; the absence of open-market buying is neutral given the grant-only nature of recent activity.

Filing Date

Transaction Date

Insider

Role

Type

Security

Shares

Jul 1, 2026

Jun 30, 2026

Bowser, Douglas S.

Director

Award Grant (A)

Stock Units

419

Jul 1, 2026

Jun 30, 2026

Gersh, Lisa

Director

Award Grant (A)

Stock Units

783

Jul 1, 2026

Jun 30, 2026

Stoddart, Richard S.

Chair of the Board

Award Grant (A)

Stock Units

144

Jun 15, 2026

Jun 11, 2026

Bowser, Douglas S.

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Cochran, Hope F.

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Gersh, Lisa

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Gibeau, Frank D.

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Hamren, Elizabeth

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Harris, Darin S.

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Mahoney, Owen

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Richie, Laurel

Director

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Stoddart, Richard S.

Chair of the Board

Award Grant (A)

Common Stock

2,224

Jun 15, 2026

Jun 11, 2026

Vernon, Carla

Director

Award Grant (A)

Common Stock

2,224

Analysis: All 13 insider transactions in the last 60 days are equity award grants (Form 4, transaction code “A”) to non-executive directors — the June 11 grants of 2,224 shares each to 10 directors appear to be the annual director equity compensation awards, and the June 30 stock unit grants to three directors are likely quarterly or supplemental awards. There are no open-market purchases or sales by any executive officer or director. The complete absence of insider selling in the 60 days ahead of earnings is a mild positive signal — no insider is reducing exposure ahead of the print. The absence of open-market buying is neutral given the routine grant-only nature of recent activity.

Source: Insider Transaction Data (SEC Form 4 filings).