Bmw 2024 Logo

BMW has changed its online logo to a darker circle with more visible letters, after using a transparent design for four years. The physical badge on cars hasn't changed, except for the 50 years of M anniversary roundel. This additional communication logo symbolizes the brand's significance and relevance for mobility and driving pleasure in the future." The global launch of the new brand design starts on 3 March 2020.

Does the BMW logo represent a propeller? That's a myth that's been doing the rounds for 90 years. And why are the state colors of Bavaria the wrong way round? Read about the background and the real story behind the BMW badge here. The BMW Logo History and Evolution: Here's a deeper look at what one of the most iconic logos on the planet really means.

The additional transparent version of the logo is a more open invitation than ever for customers to join the world of BMW. The change reflects BMW's transition from centring purely on the automotive world to being about technology and connections. The latest look of the BMW brand is geared towards the challenges and opportunities of digitalisation.

New BMW logo PNG blue and white in 2025. Latest BMW logo blue and white colour large small sizes. Current official BMW logo aesthetics.

The BMW I logo brilliantly encapsulates the sub-brand's vision of revolutionizing mobility through innovation, sustainability, and a commitment to driving a greener future. First showcased on the BMW i4 concept electric car in March 2020, BMW says the logo is designed to convey "openness and clarity" and "ensure a contemporary, future-proof presence". Welcome to Dream Drive Witness the official unveiling and first look at the 2026 BMW logo a bold new chapter in the iconic brand's history Explore the modern.