Hyundai New Car Ad

The ad features Parker Posey driving the Palisade Hybrid through various situations that are stereotypically depicted in car commercials including conquering absurd obstacles, going off road, driving a group of friends on a night out, automatically stopping for a road obstacle, taking the family on a camping trip and traveling with pets. /PRNewswire/ -- To support its all-new, bigger and better than ever Palisade SUV, Hyundai is launching a new national marketing campaign featuring the Palisade. Hyundai is putting a star-powered twist on SUV advertising this fall.

Emmy-nominated actress Parker Posey takes the wheel in the automaker's latest national campaign for the 2026 Hyundai. Hyundai x Parker Posey: Key Findings Hyundai launches its first "Palisade Hybrid" ad, highlighting premium design, safety, and technology with actress Parker Posey. The campaign includes 60-, 30-, and 15-second spots plus digital and social content on TikTok, YouTube, and Instagram.

Hyundai has launched a new marketing campaign for the 2024 Santa Fe, highlighting its adventurous streak, surprising off-road capability, and family. Welcome to the official site of Hyundai USA. Explore cars, SUVs, electric vehicles, features, offers, inventory and dealer info.

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Through a variety of unique metaphors, the ad shows that Hyundai delivers on its commitment to build reliable vehicles. Taking center stage in the ad are the Hyundai Santa Fe, Tucson, and IONIQ 5. The ad features Parker Posey driving the Palisade Hybrid through various situations that are stereotypically depicted in car commercials including conquering absurd obstacles, going off road, driving a group of friends on a night out, automatically stopping for a road obstacle, taking the family on a camping trip and traveling with pets.

Parker Posey comically shows how the Palisade can handle. The new ad, leaning into "pick the paper" viral trend, is the brand's efforts at creating more inclusive marketing campaigns to spotlight Black consumers.