Hyundai Pronunciation Campaign

The new multi-channel campaign incorporates TV, radio, online and on-demand services and strives to further accelerate this shift in perception. How to say Hyundai correctly The simplicity and humour in the campaign paves the way for Hyundai's shift from the anglicised pronunciation of 'Hy-un-dai' to the global pronunciation: 'Hyun-day'. A controversial Hyundai advertising campaign which gives customers a 'ticking-off' over their mispronunciation of the Korean carmaker's name has accelerated its brand awareness ahead of key rivals.

Research data from YouGov shows that the campaign, through which Hyundai attempts to change consumer's anglicised pronunciation of 'Hy-un-dai' to the global pronunciation 'Hyun-day' ramped. A Hyundai campaign that schooled the public in the correct pronunciation of its name has nearly tripled its brand consideration. Research firm YouGov polled consumers in the two months post.

Hyundai has launched an advertising campaign that aims to re-educate people how to pronounce its name. The manufacturer is changing the anglicised pronunciation of 'Hy-un-dai' to the global 'Hee-un-day'. A multi-channel campaign across TV, radio, online and on.

South Korean auto company Hyundai played into brand name mispronunciations with a recent Spotify video ad campaign, which increased Awareness and Recall. Hyundai has launched a new multi-million pound advertising campaign to try and change the way we pronounce the company name. The firm's bosses are keen that we shift away from the anglicised 'Hy-un-dai' to the global pronunciation: 'Hyun-day'.

This is the second time the company has attempted to change the way we say its name - the first try was a £1.2 million campaign which began. Automaker Hyundai's U.K. campaign was released in January to put the correctly pronounced brand's name on the lips of the public, nearly tripling its brand consideration score in the process.

Hyundai's 2023 campaign 'The Dawn of a New Hyundai' has struck a chord with consumers and has been dubbed as the 'most talked-about' ad in January by YouGov. Created by integrated agency INNOCEAN UK, the comedic spot saw the car brand poke fun at the general mispronunciation of Hyundai, with people looking for the brand's dealership and ending up at buildings called 'High End Pie. Hyundai's Cautionary Tales Hispanic campaign for its electric IONIQ 5 and IONIQ 6 models received MediaPost's Best Multicultural Campaign award at the New York International Auto Show in March 2024.

The value of the Hyundai name keeps climbing, too. According to Interbrand, Hyundai ranks among the top 100 most valuable brands worldwide. This is the case of the Hyundai brand that has set out to correct this situation among the citizens of the United Kingdom with a fun advertising campaign.

"The Dawn of a New Hyundai" is the title of the Hyundai commercial created by creative agency Innocean.