New Bmw Alpina Logo

BMW trademarks a new ALPINA logo that brings subtle changes to the badge the company has been using in its current form since 2002. BMW now owns Alpina, but this new logo blurs the lines between two iconic brands. Thus the ALPINA emblem to this day embodies the central development goal of the ALPINA engineers: to make torque and superior running smoothness a reality for every new BMW ALPINA model through technical finesse.

A new trademark filing reveals a new logo for the BMW tuning brand Alpina. It's similar to the existing logo, albeit with a few big changes. Check it out.

BMW, which acquired Alpina three years ago, filed a patent application in Germany for the new Alpina logo as the first step in this transition. There's been no official comment on the new logo from Alpina or BMW, because we found it on a trademark site where BMW had applied to register it as recently as 3 July. In a bold yet understated move, Alpina has revealed a new logo - its first major design update in over 20 years.

The change comes in the wake of BMW's full acquisition of the boutique automaker in 2022, marking a new era for the brand long revered for its bespoke takes on BMW performance models. The new emblem trades heritage flair for modern minimalism. Gone is the iconic red.

In this exciting video, we dive into BMW's bold move with the unveiling of Alpina's new logo! Join us as we explore the significance of this fresh design and what it means for the future of Alpina. BMW's Vision for Alpina's New Era BMW's acquisition of Alpina in 2022 marked a turning point for the revered tuning brand, known for its commitment to craftsmanship and performance. Now, the German automaker is blending its own identity with Alpina's legacy by unveiling a newly redesigned logo, the first major shake-up for the brand's identity in over 20 years.

The new logo of the automotive brand has been registered with the German Patent and Trademark Office (DPMA). Three years after the acquisition of the tuning workshop Alpina, BMW is taking formal steps to integrate the brand into its own structure. Starting in 2026, the Bavarians will be able to.