Some might find it spooky, but the future of driving is nothing to be afraid of. The future of driving is autonomous and mobility is undergoing a transformation unlike anything BMW has seen before. German luxury carmaker BMW recently announced its new D3 (Data-Driven Development) platform for autonomous driving.
To show how not scary the future of cars is for normal (living) people, the. To promote its efforts of creating self-driving features in its cars, BMW created a video of one of its future vehicles meeting up with a ghost. The video clip features a BMW 7 Series driving.
BMW's autonomous driving just got a spooky (and hilarious) upgrade. In their latest ad, a ghost in the woods gets a fright of her own when she realizes there's no one behind the wheel! Marketing Lesson? Sometimes the unexpected twist is the best way to grab attention. BMW just flipped the script with one of the funniest and smartest marketing ads ever! 👻 In this commercial, even a ghost gets scared when it discovers BMW's self.
German luxury carmaker BMW recently announced its new D3 (Data-Driven Development) platform for autonomous driving. To show how not scary the future of cars is for normal (living) people, the. BMW recently released a new promotion video of autonomous driving tech and the video is trending in social media thanks to its theme.
During the start of the video, we can see the BMW 7 Series Prototype with autonomous driving tech going through a jungle. Then a ghost appears in the middle of the road and the car senses this and stops immediately. It's only a minute long.
What happens is not your typical, extremely stylish BMW autonomous car rides through the trails of an opaque thrust. All of a sudden, an incarnation of a frightening female ghost appears. The car stops right before the ghost.
However, the phantom comes beforehand and opens up the door. BMW just flipped the script with one of the funniest and smartest marketing ads ever! 👻 In this commercial, even a ghost gets scared when it discovers BMW's self. Naturally, the self-driving car stops in the middle of the road, long before it could run over the scary ghost because, you know, self.
With the launch of its D3 center to help store and process driving data, BMW also released a funny campaign spot playing on familiar horror themes to emphasize their tagline that "The future of driving is nothing to be afraid of".