In 2014, Paige Louise turned her creative vision into P.Louise Makeup Academy, quickly becoming the go-to for cutting-edge beauty education. But she wasn't done yet. P.Louise becomes TikTok Shop's #1 brand as founder Paige Louise Williams turns community-led storytelling, premium bundles, and immersive experiences into record.
Few beauty brands have disrupted the market, and the internet, quite like P.Louise. What began in founder Paige Williams' bedroom has exploded into a global, multi-category beauty brand with a cult-like following and record-breaking sales. From pioneering viral launches on TikTok Shop to redefining what direct-to-consumer beauty can look like in the UK, P.Louise is rewriting the rules of.
P.Louise isn't just a beauty brand, it is an empire. At least, it is to those who know and love the homegrown make-up line, although there is much truth to the sentiment. P.Louise boasts a following of almost three million on TikTok, a 40,000 square foot Barbie pink HQ and warehouse in Stockport, Manchester, a make-up academy, and a new world record.
Last week, P.Louise broke TikTok records. THE HYPE P.Louise built its following the new-school way: via TikTok Lives, viral make-up tutorials and ultra-glam packaging that's made for shelfies. What started as a one-product wonder (shout out to the OG Rumour Base) has now grown into a full-scale make-up empire - complete with 12-hour sell-out lives, massive TikTok Shop hauls and a growing army of beauty fans who treat every drop.
Paige Louise Williams founded P Louise in 2018 with dreams of bringing the impossible to life, to make it on her own two feet in the world of make. Fast forward 10 years and her beauty empire P.Louise has evolved into a household brand loved by millions around the world with a projected revenue of £138m this year. Makeup entrepreneur Paige Louise, who founded P.Louise, has shared her story on how she grew a beauty empire with 'no money', from scratch.
Louise now boasts one of the UK's fastest growing beauty. Paige Louise Williams, also known as P Louise, has launched a collection with all new products in the most gorgeous packaging, and I got my hands on them ahead of launch. Yesterday the UK beauty brand P.Louise broke records for the most revenue generated on TikTok Shop by a UK brand - earning £1.6 million in 24 hours.
We asked founder Paige Williams for her top tips on selling through the ever.