Charmin Toilet Paper Getting Smaller

Absent new protections, though, toilet paper will keep getting smaller and rebranded with deceptively larger names that actually contain less product. "There is no end," Dworsky says. He's already spotted Charmin's latest stunt: The company has swapped out "Super Mega" rolls for "Mega XL," a rebrand with the same number of sheets.

Seriously, that was one thing I never would have imagined I would take for granted. Now, though, people are noticing the roll are getting smaller. Is it shrinkflation, like everything else, or is there another explanation? Toilet paper used to come in 650-sheet packages, but now, a regular roll of Charmin contains just 56 sheets per roll.

Do you feel that toilet paper rolls are getting smaller, yet you're paying more for them? This is due to shrinkflation. Not only are toilet paper manufacturers offering fewer sheets per roll, he points out, but those sheets are also smaller than they used to be. The year is 2026.

Toilet paper rolls are now the size of a roll of masking tape. Have you noticed that your toilet paper rolls seem to be disappearing faster than ever? You're not alone. The age-old question of "why toilet paper keeps getting smaller and smaller" has become a source of frustration and bewilderment for many.

While it might feel like a conspiracy, the truth is a bit more complicated. Slimmed down toilet paper, fewer cookies in a bag, less conditioner in squeeze tubes. The changes are subtle and might evade less discerning shoppers.

But retail industry experts say we could see. Over the past 60 years, a single roll of Charmin toilet paper, which started out at 650 single-ply sheets, has shrunk by 90%, the group found. Pardon the personal question, but have you noticed that you're going through rolls of toilet paper faster than usual? There's a good reason for that - toilet paper rolls are shrinking.

In the past couple of years, major brands like Charmin, Angel Soft and Costco's Kirkland Signature have all reduced the number of individual sheets on each toilet paper roll. The packages still contain the. Dworsky cited the examples of Procter & Gamble's Charmin ultra soft toilet paper 18-count mega package going from 264 double-ply sheets per roll to 244 two-ply sheets, and its super mega rolls.