Welcome to Bath & Body Works! Discover our wide range of luxurious fragrances, skincare products, and home essentials. Shop our latest collections and enjoy exclusive offers today! Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,934 company-operated Bath & Body Works locations in the U.S. and Canada, 544 international franchised locations and an online storefront at bathandbodyworks.com (as of November 1, 2025).
Bath & Body Works has a new chief executive officer, its second in less than three years. The personal care, home and beauty retailer has named Daniel Heaf as its new CEO, effectively immediately. COLUMBUS, Ohio, May 29, 2025 (GLOBE NEWSWIRE) -- Bath & Body Works, Inc.
(NYSE: BBWI) today reported first quarter 2025 results. Bath & Body Works Cuts 2025 Guidance on Weak Demand, Tariffs The US fragrance giant cut its full-year outlook, saying weak consumer sentiment is hurting shoppers' willingness to spend and the expected impact of tariffs imposed by the US and other countries. Bath & Body Works starts 2025 strong with a 2.9% sales increase and 29% EPS growth in Q1.
Daniel Heaf named CEO, as the company projects up to $3.60 EPS for 2025. Bath & Body Works Inc. misled investors about the success of its adjacent products and promotions strategy before lowering its full-year 2025 sales guidance and announcing a turnaround plan, a proposed class action said.
The retailer had touted these products for men, lips, hair, and laundry throughout 2024 and 2025 as drivers for growth, said the complaint filed Monday. But Bath & Body Works. Bath & Body Works' 2025 Holiday Collection has arrived, featuring fan-favorites and enchanting new scents like Mrs.
Claus' Cocktail & Eucalyptus Cranberry. Daniel Heaf, chief executive officer of Bath & Body Works, commented, "Our team delivered a solid quarter, with revenue and adjusted earnings per share at the high end of our guidance range. Glancy Prongay & Murray LLP has filed a securities class action in the Southern District of Ohio alleging Bath & Body Works misled investors between June 4, 2024 and November 19, 2025, following sharp year-over-year declines in earnings, multiple guidance cuts, and acknowledgment that recent growth initiatives failed to expand its customer base.
The lawsuit arrives as Bath & Body Works is both.