Despite Significant Investments

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Enterprises willing to spend up to 250 million on gen AI, but ROI ...

AI ROI

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Despite Significant Investments

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Yet despite this momentum, most respondents reported achieving satisfactory ROI on a typical AI use case within two to four years. This is significantly longer than the typical payback period of seven to 12 months expected for technology investments . 1 Only six percent reported payback in under a year, and even among the most successful projects, just 13 percent saw returns within 12 months.

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An innovative product fails to satisfy targeted consumers despite significant investments in quality control and marketing campaigns. Which agile practice would best prevent future failures of this nature?

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