Fomo Customer Data Analysis

Tapping into the FOMO Mindset of Consumers

First, quantitative data from the closed-ended items were processed using descriptive statistics (means, standard deviations), followed by correlational analysis to examine the relationship between FOMO scores, impulsivity, notification influence, and compulsive buying tendencies.

The next phase of statistical data analysis employs the Bootstrapping procedure, with the results presented in Table 3 and Table 4. The assessment of all research tools encompassing latent variables is presented in Table 3.