Fruit Loops Without Food Coloring

A closer look at why hundreds of people are protesting WK Kellogg over added food dyes in breakfast cereals sold in the U.S. In Canada, Froot Loops are colored with concentrated carrot juice, watermelon juice and blueberry juice. But in the U.S., the cereal still contains artificial colors and BHT, a chemical preservative.

Business Food & Drink No more food dye in Froot Loops? Not so fast. April 25, 2025 at 7:05 am 1 of 3 Servings of Froot Loops from Canada, left, and the United States. Kellogg's has already phased artificial dyes out of the Canadian version of Froot Loops.

Aldi is known for its naturally colored fruit cereal. Our testers step up to the plate - or, bowl. Kellogg originally planned to remove artificial colors almost a decade ago to cater to customers seeking foods with natural ingredients but found that consumer preferences differed widely across.

In a bold move towards healthier food options, Kellogg's Froot Loops may soon ditch synthetic dyes in favor of natural colorings. In stark contrast to the vibrant shades of red and blue seen in the U.S. version of Froot Loops, Canadian varieties use natural fruit juices for coloring, highlighting the potential for change.

Instead of the vibrant, artificial hues that characterize traditional Fruit Loops, these dyes. Your childhood favorite, but instead of dyes & refined sugar, these are naturally colored & sweetened with freeze dried fruits! This copycat cereal recipe is made with simple nourishing ingredients that you can feel feel good about eating. They're incredibly nostalgic to eat with a bowlful.

Kellogg's journey to remove artificial colors from Fruit Loops is not unique; it mirrors a broader industry-wide shift. For example, General Mills and other major food manufacturers have made similar pledges to transition to natural coloring. Froot Loops have been the center of attention in many of RFK Jr.'s rallies against food dye.

Although Kellogg's announced back in 2018 that it would remove all artificial food dyes from its ingredients list, these dyes can still be found in certain cereals in the U.S. It does take time for companies to find replacements for ingredients and implement these changes, but Froot Loops will likely.