What Was The Pizza Hut Reading Program

The Pizza Hut BOOK IT! program makes reading as fun and rewarding as a slice of pizza. Since 1984, this beloved platform has inspired more than 70 million children to fall in love with books by turning reading goals into delicious rewards - a free Personal Pan Pizza® from Pizza Hut. Literacy is important.

It's a fundamental part of human civilization, but it also takes children years and years of early education to get there. For generations of young kids, the path to that noble goal has gone through the "Book It!" program, the invention of the venerable fast casual restaurant chain Pizza Hut. All it would take to earn a free personal pizza was to read a certain number of.

BOOK IT!® FOR PARENTS During the summer months of June, July, and August, any child that meets their parent-set reading goals can earn a free Pizza Hut® single topping Personal Pan Pizza®* from participating locations. Use the BOOK IT!® Mobile App to set goals, track progress, and redeem rewards. Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools nationwide.

This work is more than just a corporate mission, it's a personal challenge to turn have to read into want to read, and our time-tested incentives work. BOOK IT! is the largest and longest-running corporate supported reading program, and now the program is inspiring the second. Pizza Hut launched the BOOK IT! program in 1984.

For 40 years, students have been rewarded with a personal pan pizza for reaching reading goals. Reading, With Extra Cheese: Remembering Pizza Hut's 'Book It!' Reporting on the 40th anniversary of the popular pizza literacy program sent one writer on a mozzarella. The revitalized summer reading program, "BOOK IT! Summer of Stories™," launches June 1, offering free Personal Pan Pizzas ® to young readers during the summer months May 27, 2025 /PRNewswire/ - For the first time in BOOK IT!'s 40-year history, Pizza Hut, LLC, proudly announces the launch of the BOOK IT! app.

The Book It! Program Began In The Mid-'80s The Book It! Program was the brainchild of Arthur Gunther, the president of Pizza Hut at the time, and Bud Gates, a marketing executive at the company. At its core, the Book It! program is a free, national reading incentive program designed to encourage literacy in children from Kindergarten through 6th grade. It was founded on a beautifully simple premise: when kids read, they get rewarded with free Pizza Hut pizza.

Pizza Hut is bringing its long-running Book It! summer reading initiative into the digital age with the launch of a new mobile app aimed at encouraging literacy among elementary school children.