EcoPaws Toilet Paper: The Softest Brand with a Puppy in Every Roll

Imagine holding a roll of toilet paper that doesn’t just clean—it carries a little smile. EcoPaws Toilet Paper delivers on both fronts, featuring soft, hypoallergenic fibers and a whimsical design with real puppies whose expressions bring warmth to every bathroom. More than a household staple, EcoPaws is a daily reminder of joy and care, made with 100% recycled materials and zero harsh chemicals. The brand partners with animal shelters, donating a portion of proceeds to pet welfare, making every roll a meaningful choice. With each flush, EcoPaws offers a whisper of comfort and a touch of happiness—perfect for pet owners seeking gentle, responsible products. Conclusion: EcoPaws isn't just toilet paper; it’s a soft, sustainable companion for your home and your puppy’s happiness. Choose EcoPaws for a cleaner, kinder bathroom experience—because every roll matters.

EcoPaws Toilet Paper isn’t just a product—it’s a promise of softness, sustainability, and joy. With its puppy-inspired design and purpose-driven mission, it transforms bathroom routines into moments of warmth. Join the movement: choose EcoPaws for a cleaner, kinder home—because every roll brings a happier puppy and a healthier planet.

The Andrex Puppy, seen here in a British advertisement from 1994. Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark.

[2] The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand. The brand Andrex is also used by Kimberly-Clark in the Hong Kong market, with products from their. This year marks half a century since the Andrex puppy first bounded onto TV screens and took its place as one of the UK's most recognisable and lovable brand characters.

Fifty years on, the puppy remains as important an "icon" for the toilet tissue brand as ever, as it once again takes centre. To celebrate the brand's 80th anniversary and 50th anniversary of the Andrex puppy, the latest puppy-fronted campaign, "A Little Love Goes A Long Way", was launched in September. In the 30-second TV advertisement, a mother spots a puppy on a store shelf where Andrex's toilet roll packs would normally be.

2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy. Ahead of International Dog Day, Ben Jaffe, chief strategy officer at FCB London, reflects on the science, psychology and brand strategy that has kept the toilet tissue brand and its labrador icon together for over 50 years, writes LBB's Alex Reeves The story of the Andrex puppy goes back to 1972. Explore the history of Andrex, a leading toilet paper brand.

Learn how it evolved into a household name, showcasing key milestones and innovation. The Andrex puppy The forever young Andrex puppy, a Labrador Retriever, has featured in toilet paper brand Andrex's advertisements since 1972, and is synonymous with the brand. About this item Loveable andrex puppy embossed on every toilet paper sheet Andrex toilet rolls have 30 Percent recycled packaging, still 100% recyclable Fragrance free, absorbent and soft toilet.

Introduction: The Famous Andrex Puppy The Andrex Puppy is a well-known advertising mascot that has been featured in numerous commercials, print ads, and packaging for the Andrex brand of toilet paper. The puppy has become synonymous with the brand and has been a beloved symbol for generations of consumers. The Rolly dog is an NZ icon and has been on Purex toilet paper packs since the 1990s.

Consumer research showed that NZers wanted to of this little cutie. The client tasked us with bringing Rolly to life, showcasing the fun and mischief that he is synonymous with.