Explore Charmin's toilet paper and flushable wet wipe products. Get toilet tissues for commercial and household purposes, save more with our coupons and offers. Charmin launched the first of its kind toilet paper with a scalloped edge design - Charmin Smooth Tear.
P&G Scientist Gregg Weaver is giving a behind the scenes look at why this new line of Charmin was developed and how the technology makes it superior to other toilet paper. Charmin (/ ˈʃɑːrmɪn / SHAR-min) is a brand of toilet paper that was launched in 1928. It is currently owned by Procter & Gamble.
A new toilet paper design After 100 years, Charmin has introduced an innovative new change to toilet paper. Their Smooth Tear design eliminates the straight perforated line that allows you to separate the toilet paper squares and replaces it with a wavy line. The idea behind the Smooth Tear design is to eliminate ripping of the paper.
Illustration of Charmin's new wavy perforation design in toilet paper. IN A NUTSHELL 🚀 Charmin's introduction of a wavy perforation design has led to a significant increase in sales and consumer satisfaction. 🔬 The engineering precision behind the innovation involved years of research and development to optimize toilet paper functionality.
Charmin has announced a new design in its toilet paper for the first time in 100 years - and it's not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of.
If Marysia or Matouk created toilet paper, it would have scalloped edges - but, it turns out, Charmin dreamed up the luxe concept first. Leading toilet paper producer Charmin has revealed a new design for its Ultra Soft rolls. Consumers will experience an easier, smoother rip thanks to the new design's scalloped edges for easy-tear paper.
The new "Smooth Tear" invention, which the business claims has been developing for more than five years, is intended to answer consumers' complaints about uneven paper tears. Customers who. The Charmin team has been secretly testing this big innovation for our Ultra Soft rolls.
"This is something the toilet paper category hasn't seen, and we've spent more than five years perfecting the technology and design behind it," said Rob Reinerman, Charmin Vice President, Procter & Gamble. Image via Procter & Gamble / Businesswire After deciding on the perfect toilet paper shape, the number-two objective for Charmin was to adapt its manufacturing processes to accommodate the new design at scale. Interestingly, the redesign took the brand five years to accomplish.