The 2010s were a big decade for BMW that saw some major firsts - like the first fully electric models to come to market - and the 100th anniversary of the company's founding. Over these last 10 years, the German automaker also produced a lot of ads - a few of which stood out more The 15 Best BMW Commercial Ads of the Decade →. From "Pleasure" to "Sheer Driving Pleasure," how BMW's motto evolved and its advertising followed, creating a new BMW marketing strategy for each era.
But BMW wasn't all flashy cars and cheeky taunts. When it came to convincing customers to have their cars serviced at the dealer, the marketing department turned to minimalism a la Volkswagen in the 50's. I think the above ad is absolute genius and never before three simple letters arranged wrongly have gotten a point across more clearly.
Bmw M5 Print Ad :: Behance
Nostalgia: BMW's Greatest Print Ads. All times are GMT -5. The time now is 04:18 PM.
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My Advertising Portfolio Part 2 - agency work: Print Ads for BMW X5 ...
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