Lover(album) ...Loveris the seventh studio album by the American singer-songwriterTaylorSwift. It was released on August 23, 2019, through Republic Records. The album is herfirstafter she departed from Big Machine Records, which caused a public dispute over the ownership ofSwift'spast albums.
TaylorSwiftfills twice as many spots on Billboard's Top AlbumSaleschart as any other artist as purchases skyrocket and both Evermore andLoverreturning to the list. Despite stellarfirst-weeksalesof 867,000 units in the US, it was herfirstalbum to miss the million mark since 2008's Fearless. Its fourth place on Billboard's annual list was also a low for the singer-songwriter since her 2006 debut.
Across Europe, Japan, and Australia, the story was the same:Loverwas hyped, but dropped fast bySwift's standards. Yet, six years after release, the ... Looking back atTaylorSwift'slast five album releases and their debut-weeksalesand streams offers insight into how she planned the 'Midnights' rollout and the many options available to buy it.
On release day,TaylorSwift's'Lover'surpassed over 2 million in global consumption and generated the year's biggestfirst-weekUSsalesin 24 hours. TaylorSwift'snew album,Lover, was so big in itsfirstweekin the U.S., not only did it log the biggestweekfor any album—in terms of either equivalent album units earned or albums sold ... TaylorSwift'sLoverdebuted at #1 on the Billboard 200 chart on Sept.
7, 2019 hitting numbers not seen since her reputation album broke records in 2017. According to the magazine,Loversold over 679,000 albums in itsfirstweekof release in part because the savvy singer made available four collectible deluxe CD editions at Target, as well as a variety of merchandise/digital album bundles on ... Billboard notesLoverhad the biggestweekfor an album sinceSwiftreleased reputation in 2017, which debuted with 1.238 million album-equivalent units-1.216 million of which were puresales.
Jonas Brothers previously held the title of largestfirst-weeksaleswhen their comeback album Happiness Begins sold 357,000 copies during its releaseweek. Aside from breaking the 2019 record,Loveris already having the biggestsalesweekfor any album sinceSwift'sown reputation sold 1.216 million copies itsfirstweekin December 2017. TaylorSwift'snew album'Lover'has racked up the biggestfirstweeksalesof the year so far inside a single day, Billboard reports.
